# Cair Health Brand Identity

A complete profile of **Cair Health**'s visual system — colors, typography, components, and personality — extracted from https://www.cairhealth.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cair-health
- Machine-readable JSON: https://characterquilt.com/branding/cair-health.json
- Per-page llms.txt: https://characterquilt.com/branding/cair-health/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #574AFF |
| Accent | #050419 |
| Body Font | Cabinetgrotesk |
| Heading Font | Cabinetgrotesk |

## Color Palette

- primary: #574AFF
- secondary: #3898EC
- accent: #050419
- background: #FFFFFF
- textPrimary: #050419
- link: #050419

## Typography

- primary: Cabinetgrotesk — https://fonts.google.com/specimen/Cabinetgrotesk
- heading: Cabinetgrotesk — https://fonts.google.com/specimen/Cabinetgrotesk

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/6849fda5cfbee498fe85b345_Cair%20Health%20(8).png
- Favicon: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/6848bb0d0dd64f3e27a65c7b_Cair%20Square%20Logo%20Light%20Gray%20BG%20(2).png

## UI Components

- input: background=#FFFFFF, textColor=#050419, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#050419, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#050419, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

## Cair Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cair Health**
  - Image: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/67b20cc9bf0024304f0cc25d_glass-abstract-black.png
  - Source: https://www.cairhealth.com/career
- **Cair Health**
  - Image: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/67b20cc9bf0024304f0cc269_hero-gradient.png
  - Source: https://www.cairhealth.com/career
- **Cair Health**
  - Image: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/685cdb1643ba192a888b5d4c_EVE%20AGENT%20FINAL.png
  - Source: https://www.cairhealth.com/blog
- **Autonomous Coding**
  - Image: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/682f87aa911b6c13a91324b0_Auto-code%20your%20encounter%20notes.gif
  - Source: https://www.cairhealth.com/autonomous-coding
- **Cair Health**
  - Image: https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/685cdb18b27d88d7042f571d_PAIGE%20AGENT%20FINAL.png
  - Source: https://www.cairhealth.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Cabinetgrotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#574AFF",
    "secondary": "#3898EC",
    "accent": "#050419",
    "background": "#FFFFFF",
    "textPrimary": "#050419",
    "link": "#050419"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Cabinetgrotesk",
      "heading": "Cabinetgrotesk"
    },
    "fontStacks": {
      "heading": [
        "Cabinetgrotesk",
        "sans-serif"
      ],
      "body": [
        "Cabinetgrotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Cabinetgrotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "42px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#050419",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#050419",
      "textColor": "#FFFFFF",
      "borderColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#050419",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/6849fda5cfbee498fe85b345_Cair%20Health%20(8).png",
    "favicon": "https://cdn.prod.website-files.com/67b20cc8bf0024304f0cc069/6848bb0d0dd64f3e27a65c7b_Cair%20Square%20Logo%20Light%20Gray%20BG%20(2).png",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cair Health'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Schedule a Demo Now!",
      "reasoning": "Button #2 is the primary CTA because it uses a dark background (#050419) with a vibrant and action-oriented text 'Schedule a Demo Now!', and it has a class 'primary-button' indicating its importance."
    },
    "secondary": {
      "index": 1,
      "text": "Schedule a Demo!",
      "reasoning": "Button #1 is the secondary CTA as it has a different background color (#FFFFFF) and similar action-oriented text, making it a suitable secondary option."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cair Health'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```