# Cambio Brand Identity

A complete profile of **Cambio**'s visual system — colors, typography, components, and personality — extracted from https://cambio.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cambio
- Machine-readable JSON: https://characterquilt.com/branding/cambio.json
- Per-page llms.txt: https://characterquilt.com/branding/cambio/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #DFF5F5 |
| Accent | #040E1F |
| Body Font | Inter |
| Heading Font | Tiempos Headline |

## Color Palette

- primary: #DFF5F5
- secondary: #6B7688
- accent: #040E1F
- background: #FFFFFF
- textPrimary: #040E1F
- link: #040E1F

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Tiempos Headline — https://fonts.google.com/specimen/Tiempos+Headline

## Visual Assets

- Logo: https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/694ac765cbdf21cdd5203946_Cambio-logo.webp
- Favicon: https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/694ad418d6c1779b4fe898bd_favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/695e7cda77a03aac348f1ced_og-share.jpg

## UI Components

- buttonPrimary: background=#040E1F, textColor=#FFFFFF, borderRadius=34px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#040E1F, borderRadius=44px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: commercial real estate professionals

## Cambio Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Real Estate Sustainability Reporting in Europe: An Investor's Guide |  Company News**
  - Image: https://cdn.prod.website-files.com/69529b416d7eeb2f87b10f95/695ff6a15da60109c238398e_664f6ac28108d35f961acefb_francois-genon-M5IuGintPvo-unsplash.webp
  - Source: https://cambio.ai/news/real-estate-sustainability-reporting-in-europe
- **Stanford University awards Leia and Cambio the Climate Innovations Prize |  Company News**
  - Image: https://cdn.prod.website-files.com/69529b416d7eeb2f87b10f95/695fe3cb8e9797c288c49c2f_654db6a2a548b27d5c4a2c25_Headshot%2520-%2520Leia%2520de%2520Guzman%2520(1).webp
  - Source: https://cambio.ai/news/stanford-university-awards-cambio
- **Benchmarking 2026: Your Tenant Data Problem, Solved | Company News**
  - Image: https://cdn.prod.website-files.com/69529b416d7eeb2f87b10f95/69b1763c3ef4ad307aa13bc6_BlogPost%20Option%203.png
  - Source: https://cambio.ai/news/benchmarking-2026-your-tenant-data-problem-solved
- **Cambio's AI-powered Retrofit Analytics Drive GRESB Points | Company News**
  - Image: https://cdn.prod.website-files.com/69529b416d7eeb2f87b10f95/69976e88290ff073f1d24285_BlogPost%20Option%201%20(2).png
  - Source: https://cambio.ai/news/cambios-ai-powered-retrofit-analytics-unlock-gresb-points
- **Cambio - AI powered commercial real estate operations**
  - Image: https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/694ec59cd54cfd3e095892e5_world-map.webp
  - Source: https://www.cambio.ai/?__source=newsletter%7Cpropertyplay
- **Announcing our $18m Series A | Company News**
  - Image: https://cdn.prod.website-files.com/69529b416d7eeb2f87b10f95/6971d09ae5f896917c1fb296_IMG_5662%203.JPG
  - Source: https://cambio.ai/news/series-a

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Tiempos Headline",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#DFF5F5",
    "secondary": "#6B7688",
    "accent": "#040E1F",
    "background": "#FFFFFF",
    "textPrimary": "#040E1F",
    "link": "#040E1F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Tiempos Headline"
    },
    "fontStacks": {
      "heading": [
        "Tiempos Headline",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#040E1F",
      "textColor": "#FFFFFF",
      "borderRadius": "34px",
      "borderRadiusCorners": {
        "topLeft": "34px",
        "topRight": "34px",
        "bottomRight": "34px",
        "bottomLeft": "34px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#040E1F",
      "borderRadius": "44px",
      "borderRadiusCorners": {
        "topLeft": "44px",
        "topRight": "44px",
        "bottomRight": "44px",
        "bottomLeft": "44px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/694ac765cbdf21cdd5203946_Cambio-logo.webp",
    "favicon": "https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/694ad418d6c1779b4fe898bd_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/694ab718895f06aea6ac2792/695e7cda77a03aac348f1ced_og-share.jpg"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Logo rejected: Red flags detected (menu word). Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cambio'.",
    "confidence": 0.9,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 is the primary CTA because it uses a dark, prominent color (#040E1F) and has action-oriented text 'Book a Demo', which is a strong call-to-action for potential customers."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2 is selected as the secondary CTA because it has a different background color (#FFFFFF) and serves as a less prominent option with the same text, indicating a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "commercial real estate professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cambio'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```