# Campus Brand Identity

A complete profile of **Campus**'s visual system — colors, typography, components, and personality — extracted from https://campus.edu/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/campus
- Machine-readable JSON: https://characterquilt.com/branding/campus.json
- Per-page llms.txt: https://characterquilt.com/branding/campus/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4F50FF |
| Accent | #4F50FF |
| Body Font | sfProText |
| Heading Font | dunbarTall |

## Color Palette

- primary: #4F50FF
- secondary: #FF8850
- accent: #4F50FF
- background: #FFFDF5
- textPrimary: #000000
- link: #4748E6

## Typography

- primary: sfProText — https://fonts.google.com/specimen/sfProText
- heading: dunbarTall — https://fonts.google.com/specimen/dunbarTall

## Visual Assets

- Favicon: https://campus.edu/favicon.ico

## UI Components

- buttonPrimary: background=#4F50FF, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=100px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: prospective students and educators

## Campus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Campus (formerly known as MTI College)**
  - Image: https://elearning.campus.edu/pluginfile.php/2/course/section/2851/DSC_0304D.jpg
  - Source: https://elearning.campus.edu/
- **How to Find the Right Online Business Degree Program**
  - Image: https://storage.ghost.io/c/6e/d6/6ed6bc0b-f624-489a-a089-b7baad3e4f7a/content/images/2023/05/How-to-Find-the-Right-Online-Business-Program-SEO-Blog-Image--1-.png
  - Source: https://campus.edu/blog/business/how-to-find-the-right-online-business-degree-program
- **The Campus Store**
  - Image: https://shop.campus.edu/cdn/shop/files/ria-OobxlWxuLaA-unsplash.jpg?v=1764696197&width=5760
  - Source: https://shop.campus.edu/
- **How to Be a Successful Online Community College Student**
  - Image: https://storage.ghost.io/c/6e/d6/6ed6bc0b-f624-489a-a089-b7baad3e4f7a/content/images/2023/05/Blog-Hero-Images---Campus-Intern--1---1-.png
  - Source: https://campus.edu/blog/student-life/how-to-be-a-successful-online-college-student
- **The Campus Store**
  - Image: https://shop.campus.edu/cdn/shop/files/061825_Campus_Chicago_331.CR2.jpg?v=1763509523&width=3484
  - Source: https://shop.campus.edu/
- **8 Misconceptions About Business Administration**
  - Image: https://storage.ghost.io/c/6e/d6/6ed6bc0b-f624-489a-a089-b7baad3e4f7a/content/images/2023/05/8-Misconceptions-about-Business-Administration-SEO-Blog-Image.png
  - Source: https://campus.edu/blog/business/8-misconceptions-about-business-administration

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sfProText",
      "role": "body"
    },
    {
      "family": "dunbarTall",
      "role": "heading"
    },
    {
      "family": "helveticaNeue",
      "role": "unknown"
    },
    {
      "family": "Segoe UI",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#4F50FF",
    "secondary": "#FF8850",
    "accent": "#4F50FF",
    "background": "#FFFDF5",
    "textPrimary": "#000000",
    "link": "#4748E6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sfProText",
      "heading": "dunbarTall"
    },
    "fontStacks": {
      "heading": [
        "dunbarTall"
      ],
      "body": [
        "system-ui",
        "-apple-system",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Noto Sans",
        "Liberation Sans",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "dunbarTall"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "62px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4F50FF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://campus.edu/favicon.ico",
    "ogImage": null
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No suitable logo candidate was found in the header area. The provided candidate is located in the body and does not match typical logo placement or visibility criteria.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Apply now",
      "reasoning": "Button #2 'Apply now' uses the vibrant brand color #4F50FF, indicating a strong call-to-action for prospective students to apply, aligning with the site's purpose."
    },
    "secondary": {
      "index": 3,
      "text": "Learn more",
      "reasoning": "Button #3 'Learn more' has a different background color (#1A1A1A) and serves as a secondary action for users seeking additional information."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "prospective students and educators"
  },
  "designSystem": {
    "framework": "material",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No suitable logo candidate was found in the header area. The provided candidate is located in the body and does not match typical logo placement or visibility criteria.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```