# Canary Technologies Brand Identity

A complete profile of **Canary Technologies**'s visual system — colors, typography, components, and personality — extracted from https://www.canarytechnologies.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/canary-technologies
- Machine-readable JSON: https://characterquilt.com/branding/canary-technologies.json
- Per-page llms.txt: https://characterquilt.com/branding/canary-technologies/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #022440 |
| Accent | #0890FF |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #022440
- secondary: #303743
- accent: #0890FF
- background: #FFFFFF
- textPrimary: #0890FF
- link: #0890FF

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5c6d1141d51c77692887d502/645a2ad3b999bbb8a42eb188_canary-logo%201.webp
- Favicon: https://cdn.prod.website-files.com/5c6d1141d51c77692887d502/5c6d2625255b5b4fc1753087_favicon-32.png
- Social card (og:image): https://cdn.prod.website-files.com/5c6d1141d51c77692887d502/6735088ee28f4230944c0a08_newOGCanary.webp

## UI Components

- buttonPrimary: background=#0890FF, textColor=#FFFFFF, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0890FF, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: hospitality industry professionals

## Canary Technologies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **How to Prevent Data Breaches at Hotels**
  - Image: https://cdn.prod.website-files.com/5c6d6c45eaa55f57c6367749/65b30e324169da5077f94751_Infographic-15-Effective-Social-Media-Marketing-Strategies-for-Hotels-012524.webp
  - Source: https://www.canarytechnologies.com/post/hotel-data-breach-prevention
- **Hotel Tech News, Trends, and Insights | Canary**
  - Image: https://cdn.prod.website-files.com/5c6d6c45eaa55f57c6367749/691287f246e04f3e343dc446_blogthumb111025.webp
  - Source: https://www.canarytechnologies.com/blog
- **Principales beneficios de la firma digital de contratos para hoteles**
  - Image: https://cdn.prod.website-files.com/5c6d6c45eaa55f57c6367749/65667362f19c253ffca69a49_bloginfographic112823.webp
  - Source: https://www.canarytechnologies.com/es/post/digital-contract-signing-for-hotels
- **Hotel Tech News, Trends, and Insights | Canary**
  - Image: https://cdn.prod.website-files.com/5c6d6c45eaa55f57c6367749/692509b8e1c04e1af5bf6c84_blogthumb112425.webp
  - Source: https://www.canarytechnologies.com/blog
- **SEO for Hotels | A Beginner's Guide to SEO for Hotels**
  - Image: https://cdn.prod.website-files.com/5c6d6c45eaa55f57c6367749/6543dc3f0e2a9bedcf818a33_BlogGraphic110123.webp
  - Source: https://www.canarytechnologies.com/post/seo-for-hotels
- **Hotel Tech News, Trends, and Insights | Canary**
  - Image: https://cdn.prod.website-files.com/5c6d6c45eaa55f57c6367749/6917d0f6ba24a883000cffbd_blogthumb111425.webp
  - Source: https://www.canarytechnologies.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#022440",
    "secondary": "#303743",
    "accent": "#0890FF",
    "background": "#FFFFFF",
    "textPrimary": "#0890FF",
    "link": "#0890FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "55px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0890FF",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0890FF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5c6d1141d51c77692887d502/645a2ad3b999bbb8a42eb188_canary-logo%201.webp",
    "favicon": "https://cdn.prod.website-files.com/5c6d1141d51c77692887d502/5c6d2625255b5b4fc1753087_favicon-32.png",
    "ogImage": "https://cdn.prod.website-files.com/5c6d1141d51c77692887d502/6735088ee28f4230944c0a08_newOGCanary.webp",
    "logoHref": "/",
    "logoAlt": "Canary logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canary'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 'Request a Demo' uses the vibrant brand color #0890FF, making it the most prominent CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Free Download",
      "reasoning": "Button #2 'Free Download' has a different background color (#FFFFFF) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "hospitality industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canary'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```