# Candor Brand Identity

A complete profile of **Candor**'s visual system — colors, typography, components, and personality — extracted from https://www.usecandor.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/candor
- Machine-readable JSON: https://characterquilt.com/branding/candor.json
- Per-page llms.txt: https://characterquilt.com/branding/candor/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #79FFE1 |
| Accent | #79FFE1 |
| Body Font | sf pro text |
| Heading Font | sf pro text |

## Color Palette

- primary: #79FFE1
- accent: #79FFE1
- background: #FFFFFF
- textPrimary: #000000
- link: #79FFE1

## Typography

- primary: sf pro text — https://fonts.google.com/specimen/sf+pro+text
- heading: sf pro text — https://fonts.google.com/specimen/sf+pro+text

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Candor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Candor: Free Portfolio Website Template by Krzysztof Hejna — Framer  Marketplace**
  - Image: https://y4pdgnepgswqffpt.public.blob.vercel-storage.com/templates/50689/candor-fhQB9zUfyrlXiACntFzHbhsmDY8RGT
  - Source: https://www.framer.com/marketplace/templates/candor/
- **6 Ways to Build Trust With Your Direct Reports**
  - Image: https://www.radicalcandor.com/hs-fs/hubfs/Imported_Blog_Media/2x2-1024x866-Jun-29-2025-09-26-05-6755-PM.png?width=1024&height=866&name=2x2-1024x866-Jun-29-2025-09-26-05-6755-PM.png
  - Source: https://www.radicalcandor.com/blog/direct-reports-radical-candor-feedback
- **Candor is kindness: how to be a leader | Gary Vaynerchuk posted on the  topic | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4E22AQHqy49No8Eqlg/feedshare-shrink_800/feedshare-shrink_800/0/1723615208859?e=2147483647&v=beta&t=sbKK68WY3WIstJb9K6A6IUyDR02Ok8dqWK0kohCrQ8Q
  - Source: https://www.linkedin.com/posts/garyvaynerchuk_candor-is-not-an-excuse-not-to-be-nice-activity-7229441654376574977-HSXt
- **Communication and Optimal Resolution (CANDOR) Toolkit | Agency for  Healthcare Research and Quality**
  - Image: https://www.ahrq.gov/sites/default/files/wysiwyg/5steps.png
  - Source: https://www.ahrq.gov/patient-safety/settings/hospital/candor/modules.html

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "sf pro text",
      "count": 5
    },
    {
      "family": "sf pro icons",
      "count": 5
    },
    {
      "family": "helvetica neue",
      "count": 5
    },
    {
      "family": "helvetica",
      "count": 5
    },
    {
      "family": "arial",
      "count": 5
    },
    {
      "family": "sans-serif",
      "count": 5
    }
  ],
  "colors": {
    "primary": "#79FFE1",
    "accent": "#79FFE1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#79FFE1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sf pro text",
      "heading": "sf pro text"
    },
    "fontStacks": {
      "body": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "heading": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "sf pro text",
        "sf pro icons",
        "helvetica neue",
        "helvetica",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "25.6px",
      "h2": "25.6px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```