# CandorIQ Brand Identity

A complete profile of **CandorIQ**'s visual system — colors, typography, components, and personality — extracted from https://www.candoriq.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/candoriq
- Machine-readable JSON: https://characterquilt.com/branding/candoriq.json
- Per-page llms.txt: https://characterquilt.com/branding/candoriq/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #200542 |
| Accent | #E3D2F8 |
| Body Font | Instrument Sans |
| Heading Font | Instrument Sans |

## Color Palette

- primary: #200542
- secondary: #A29AAB
- accent: #E3D2F8
- background: #333333
- textPrimary: #16032E
- link: #16032E

## Typography

- primary: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans
- heading: Instrument Sans — https://fonts.google.com/specimen/Instrument+Sans

## Visual Assets

- Logo: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67c537d34a5259f41502bab5_Logo.avif
- Favicon: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88ae7c32403e182338560_Favicon%2032%20x%2032.png
- Social card (og:image): https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88b04e2999f0504e0e475_Web%20cover.png

## UI Components

- buttonPrimary: background=#E3D2F8, textColor=#16032E, borderRadius=8px, shadow=none
- buttonSecondary: background=transparent, textColor=#A29AAB, borderColor=#D0CDD5, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## CandorIQ Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Compensation Forecasting: 6 Proven Steps to Predict Future Payroll Costs in  2026**
  - Image: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea3110a/69eb3cedc5fa782a29d39ca5_20250940.jpg
  - Source: https://www.candoriq.com/blog/compensation-forecasting-predict-future-payroll-costs
- **Yes, Meta Really Did Offer $100M to an OpenAI Researcher**
  - Image: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea3110a/68631962b4e7ade25de64aee_Metas%20100M%20Offer%20Blog.png
  - Source: https://www.candoriq.com/blog/yes-meta-really-did-offer-100m-to-an-openai-researcher
- **What Is Compensation Analysis? A Guide to Fair and Competitive Salaries**
  - Image: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea3110a/67d3eec88e0e9d8f8af4d972_67c08f773d7d37d153b404b3_A%2520compensation%2520guide%2520and%2520analysis.jpeg
  - Source: https://www.candoriq.com/blog/what-is-compensation-analysis-a-guide
- **OpenAI's Innovation with Profit-Based Compensation**
  - Image: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea3110a/67d3eebd53e7cc28bc5c5158_64b62a0299e3c4ba827b6602_thumbnail-6-blog-startech-x-template.jpeg
  - Source: https://www.candoriq.com/blog/openais-innovation-with-profit-based-compensation
- **What Does OpenAI's $6.6B Fundraise Mean For Their Employees' Compensation?**
  - Image: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea3110a/67d3eec7bddc0727a1d9132f_6706b878c7a30c06e80fc2a8_OpenAI%2520Fundraise%2520Blog%2520Hero%2520Image.jpeg
  - Source: https://www.candoriq.com/blog/what-does-openais-6-6b-fundraise-mean-for-their-employees-compensation
- **Blog | CandorIQ**
  - Image: https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea3110a/69cebeed00e1b1306490c5dc_10-HR-Challenges-How-to-Overcom-Them-thegem-blog-default.jpeg
  - Source: https://www.candoriq.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#200542",
    "secondary": "#A29AAB",
    "accent": "#E3D2F8",
    "background": "#333333",
    "textPrimary": "#16032E",
    "link": "#16032E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Instrument Sans",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Instrument Sans",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Instrument Sans",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "20px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E3D2F8",
      "textColor": "#16032E",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#A29AAB",
      "borderColor": "#D0CDD5",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67c537d34a5259f41502bab5_Logo.avif",
    "favicon": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88ae7c32403e182338560_Favicon%2032%20x%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/67c4bee7e1e6e7632ea310e1/67d88b04e2999f0504e0e475_Web%20cover.png",
    "logoHref": "/",
    "logoAlt": "Logo CandorIQ"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 18,
    "reasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'CandorIQ'. It is the most prominent logo available.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "View all",
      "reasoning": "Button #1 has a vibrant blue background (#E3D2F8) which stands out as a primary CTA. The text 'View all' suggests a broad action, making it suitable as a primary button."
    },
    "secondary": {
      "index": 10,
      "text": "AI Agents for Finance & HR",
      "reasoning": "Button #11 has a transparent background, making it a suitable secondary button. It contrasts with the primary button's vibrant color and serves as a less prominent option."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, and matches the brand name 'CandorIQ'. It is the most prominent logo available.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```