# Canix Brand Identity

A complete profile of **Canix**'s visual system — colors, typography, components, and personality — extracted from https://www.canix.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/canix
- Machine-readable JSON: https://characterquilt.com/branding/canix.json
- Per-page llms.txt: https://characterquilt.com/branding/canix/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #597BDB |
| Accent | #597BDB |
| Body Font | Basis Grotesque Pro |
| Heading Font | Basis Grotesque Pro |

## Color Palette

- primary: #597BDB
- secondary: #160042
- accent: #597BDB
- background: #FFFFFF
- textPrimary: #1E2349
- link: #1E2349

## Typography

- primary: Basis Grotesque Pro — https://fonts.google.com/specimen/Basis+Grotesque+Pro
- heading: Basis Grotesque Pro — https://fonts.google.com/specimen/Basis+Grotesque+Pro

## Visual Assets

- Logo: https://cdn.prod.website-files.com/5ee52a0f4be6ffc2aaeb52cd/6407a13f1769594bc095e41c_Logo%2BWordmark_white.png
- Favicon: https://cdn.prod.website-files.com/5ee52a0f4be6ffc2aaeb52cd/640641fe2fa3e962d514dce5_Logo_BlueDream_Favicon%20(1).png
- Social card (og:image): https://assets.website-files.com/5ee52a0f4be6ffc2aaeb52cd/5ee52a0f4be6ffe340eb53b9_Macbook.svg

## UI Components

- buttonPrimary: background=#597BDB, textColor=#FFFFFF, borderColor=#597BDB, borderRadius=7px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#1E2349, borderColor=#000000, borderRadius=7px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: cannabis industry professionals

## Canix Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Glossary of Top 20 Cannabis Terms**
  - Image: https://cdn.prod.website-files.com/5ee52a0f4be6ff7fd8eb52ed/638e4af1da4dcd55dcdc6554_esteban-lopez-cQtAjvP6hUQ-unsplash.jpg
  - Source: https://www.canix.com/blog-posts/glossary-of-top-20-cannabis-terms
- **Canix & LeafLink Integration: Revolutionizing Cannabis Inventory and Sales  Management**
  - Image: https://cdn.prod.website-files.com/5ee52a0f4be6ff7fd8eb52ed/66294f3503f34631f0f9dca3_ll.3D5CF9F6_3%20Metrc%2010-Minute%20Sync%20-%20Blog%20Graphic.png
  - Source: https://www.canix.com/blog-posts/canix-leaflink-integration-1
- **Seed-to-Sale Software | Everything you need to know**
  - Image: https://cdn.prod.website-files.com/5ee52a0f4be6ffc2aaeb52cd/628ba6f33b50e47ea0a78fd6_simon-kadula--gkndM1GvSA-unsplash.jpg
  - Source: https://www.canix.com/cannabis-seed-to-sale-software
- **Canix Integrates ThoughtSpot: Advanced Custom Reporting for Cannabis  Industry**
  - Image: https://cdn.prod.website-files.com/5ee52a0f4be6ff7fd8eb52ed/66f700d944edbcbcfb845e17_66b282da3f6b98026744af56_Custom%20Reporting%20Article%20Graphic-mini.jpg
  - Source: https://www.canix.com/blog-posts/unlocking-custom-reporting
- **Top 10 Seed to Sale Cannabis Software in 2022**
  - Image: https://cdn.prod.website-files.com/5ee52a0f4be6ff7fd8eb52ed/62473b3555681338a0afcff6_maranda-vandergriff-7aakZdIl4vg-unsplash.jpg
  - Source: https://www.canix.com/blog-posts/top-ten-seed-to-sale-2022
- **Maximize Profitability with Canix's Cannabis COGS Uploader |  Industry-Leading Inventory Management**
  - Image: https://cdn.prod.website-files.com/5ee52a0f4be6ff7fd8eb52ed/662933f15003a17391ded8cb_3D5CF9F6_3%20Metrc%2010-Minute%20Sync%20-%20Blog%20Graphic%20(1).png
  - Source: https://www.canix.com/blog-posts/profitability-cannabis-cogs-uploader

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Basis Grotesque Pro",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#597BDB",
    "secondary": "#160042",
    "accent": "#597BDB",
    "background": "#FFFFFF",
    "textPrimary": "#1E2349",
    "link": "#1E2349"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Basis Grotesque Pro",
      "heading": "Basis Grotesque Pro"
    },
    "fontStacks": {
      "heading": [
        "Basisgrotesquepro",
        "sans-serif"
      ],
      "body": [
        "Basisgrotesquepro",
        "sans-serif"
      ],
      "paragraph": [
        "Basisgrotesquepro",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "57.6px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#597BDB",
      "textColor": "#FFFFFF",
      "borderColor": "#597BDB",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1E2349",
      "borderColor": "#000000",
      "borderRadius": "7px",
      "borderRadiusCorners": {
        "topLeft": "7px",
        "topRight": "7px",
        "bottomRight": "7px",
        "bottomLeft": "7px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/5ee52a0f4be6ffc2aaeb52cd/6407a13f1769594bc095e41c_Logo%2BWordmark_white.png",
    "favicon": "https://cdn.prod.website-files.com/5ee52a0f4be6ffc2aaeb52cd/640641fe2fa3e962d514dce5_Logo_BlueDream_Favicon%20(1).png",
    "ogImage": "https://assets.website-files.com/5ee52a0f4be6ffc2aaeb52cd/5ee52a0f4be6ffe340eb53b9_Macbook.svg",
    "logoHref": "/",
    "logoAlt": "canix cannabis logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Canix'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "Button #0 'Schedule a Demo' uses the vibrant brand color #597BDB, making it a strong candidate for the primary CTA due to its action-oriented text and prominent color."
    },
    "secondary": {
      "index": 2,
      "text": "Explore Trym",
      "reasoning": "Button #2 'Explore Trym' has a different background color (#FFFFFF) and serves as a secondary action with a more exploratory intent, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "cannabis industry professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Canix'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```