{
  "name": "Canva",
  "slug": "canva",
  "domain": "https://canva.com",
  "sources": [
    "forbes_cloud_100",
    "topstartups_top_by_valuation"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Canva Sans",
        "role": "body"
      },
      {
        "family": "Noto Sans",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#9E9EFF",
      "secondary": "#CCE1FF",
      "accent": "#8B3DFF",
      "background": "#FFFFFF",
      "textPrimary": "#575A5F",
      "link": "#8B3DFF"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Canva Sans",
        "heading": "Canva Sans"
      },
      "fontStacks": {
        "heading": [
          "Canva Sans",
          "Noto Sans",
          "Helvetica",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Times New Roman"
        ],
        "paragraph": [
          "Canva Sans",
          "Noto Sans",
          "-apple-system",
          "BlinkMacSystemFont",
          "Segoe UI",
          "Helvetica",
          "Arial",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "24px",
        "h2": "15px",
        "body": "14px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "8px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#8B3DFF",
        "textColor": "#FFFFFF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#0F1015",
        "borderRadius": "16px",
        "borderRadiusCorners": {
          "topLeft": "16px",
          "topRight": "16px",
          "bottomRight": "16px",
          "bottomLeft": "16px"
        },
        "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset"
      }
    },
    "images": {
      "logo": "https://static.canva.com/web/images/856bac30504ecac8dbd38dbee61de1f1.svg",
      "favicon": "https://static.canva.com/domain-assets/canva/static/images/favicon-1.ico",
      "ogImage": "https://content-management-files.canva.com/c37135f6-6d9a-4920-b659-4f5e12698b8d/og-image-global-1200x630.jpg",
      "logoHref": "https://www.canva.com/"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 0,
      "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canva'.",
      "confidence": 0.9,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Start designing for free",
        "reasoning": "Button #0 has a vibrant brand color (#8B3DFF) and action-oriented text ('Start designing for free'), making it the primary CTA."
      },
      "secondary": {
        "index": 1,
        "text": "Start designing",
        "reasoning": "Button #1 has a different background color (#FFFFFF) and offers a similar action ('Start designing'), making it a suitable secondary CTA."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "high",
      "targetAudience": "creatives and professionals"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 0,
          "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canva'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/canva/91ec6e5042.webp",
      "alt": "AI Voice Generator: Text to Speech Online | Canva",
      "source_url": "https://www.canva.com/features/ai-voice-generator/",
      "image_url": "https://content-management-files.canva.com/e241fa9f-56cc-47ff-9bcb-6f3162350921/feature_ai-voice-generator_promo-showcase_01.jpg",
      "width": 4032,
      "height": 2688,
      "bytes": 901726,
      "query": "site:canva.com",
      "query_suffix": "site:canva.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/canva/89a6f683ff.webp",
      "alt": "Free and customizable blog templates | Canva",
      "source_url": "https://www.canva.com/templates/s/blog/",
      "image_url": "https://marketplace.canva.com/EAFrmo6hGok/1/0/900w/canva-beige-and-black-simple-elegant-blog-instagram-story-NHl05G43Mr4.jpg",
      "width": 900,
      "height": 1600,
      "bytes": 196096,
      "query": "site:canva.com blog",
      "query_suffix": "site:canva.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/canva/e2df516137.webp",
      "alt": "Free and customizable blog templates | Canva",
      "source_url": "https://www.canva.com/templates/s/blog/",
      "image_url": "https://marketplace.canva.com/EAFBQDoexjs/1/0/225w/canva-navy-blue-minimalist-aesthetic-clean-elegant-modern-newspaper-blog-post-marketing-ad-your-story-WmM7Q8eeKZg.jpg",
      "width": 225,
      "height": 400,
      "bytes": 37561,
      "query": "site:canva.com blog",
      "query_suffix": "site:canva.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/canva/16ebe27060.webp",
      "alt": "AI Voice Generator: Text to Speech Online | Canva",
      "source_url": "https://www.canva.com/features/ai-voice-generator/",
      "image_url": "https://content-management-files.canva.com/17a03180-17cf-4ee0-9fce-0a140ee5fc60/feature_ai-voice-generator_promo-showcase_01.jpg",
      "width": 4032,
      "height": 2689,
      "bytes": 2986274,
      "query": "site:canva.com",
      "query_suffix": "site:canva.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/canva/8a19945a1d.webp",
      "alt": "Free and customizable blog templates | Canva",
      "source_url": "https://www.canva.com/templates/s/blog/",
      "image_url": "https://marketplace.canva.com/EAFtRyMBMeI/1/0/900w/canva-cream-black-classic-neutral-new-post-instagram-story-QWOmEMe6kjQ.jpg",
      "width": 900,
      "height": 1600,
      "bytes": 293132,
      "query": "site:canva.com blog",
      "query_suffix": "site:canva.com blog"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/canva/bd25c54d97.webp",
      "alt": "AI data analysis: get quick insights from your data | Canva",
      "source_url": "https://www.canva.com/features/ai-data-analysis/",
      "image_url": "https://content-management-files.canva.com/e824487b-a3d9-4d9a-9324-8844f56ef330/feature_ai-data-analysis_promo-showcase_01.jpg",
      "width": 4032,
      "height": 2688,
      "bytes": 548062,
      "query": "site:canva.com",
      "query_suffix": "site:canva.com"
    }
  ],
  "font_resources": [
    {
      "family": "Canva Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Canva+Sans"
    },
    {
      "family": "Canva Sans",
      "google_fonts_url": "https://fonts.google.com/specimen/Canva+Sans"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Canva+Sans&family=Canva+Sans&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/canva",
  "agent_instructions": "You are designing or implementing in Canva's brand identity.\n\n# Brand profile\n- Company: Canva\n- Source: https://canva.com\n- Color scheme: light\n\n# Colors\n- primary: #9E9EFF\n- secondary: #CCE1FF\n- accent: #8B3DFF\n- background: #FFFFFF\n- textPrimary: #575A5F\n- link: #8B3DFF\n\n# Typography\n- primary: Canva Sans — https://fonts.google.com/specimen/Canva+Sans\n- heading: Canva Sans — https://fonts.google.com/specimen/Canva+Sans\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Canva+Sans&family=Canva+Sans&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#8B3DFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset\n- buttonSecondary: background=#FFFFFF, textColor=#0F1015, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset\n\n# Brand voice\n- Tone: modern\n- Energy: high\n- Audience: creatives and professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/canva.json",
  "page_markdown": "# Canva Brand Identity\n\nA complete profile of **Canva**'s visual system — colors, typography, components, and personality — extracted from https://canva.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/canva\n- Machine-readable JSON: https://characterquilt.com/branding/canva.json\n- Per-page llms.txt: https://characterquilt.com/branding/canva/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #9E9EFF |\n| Accent | #8B3DFF |\n| Body Font | Canva Sans |\n| Heading Font | Canva Sans |\n\n## Color Palette\n\n- primary: #9E9EFF\n- secondary: #CCE1FF\n- accent: #8B3DFF\n- background: #FFFFFF\n- textPrimary: #575A5F\n- link: #8B3DFF\n\n## Typography\n\n- primary: Canva Sans — https://fonts.google.com/specimen/Canva+Sans\n- heading: Canva Sans — https://fonts.google.com/specimen/Canva+Sans\n\n## Visual Assets\n\n- Logo: https://static.canva.com/web/images/856bac30504ecac8dbd38dbee61de1f1.svg\n- Favicon: https://static.canva.com/domain-assets/canva/static/images/favicon-1.ico\n- Social card (og:image): https://content-management-files.canva.com/c37135f6-6d9a-4920-b659-4f5e12698b8d/og-image-global-1200x630.jpg\n\n## UI Components\n\n- buttonPrimary: background=#8B3DFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset\n- buttonSecondary: background=#FFFFFF, textColor=#0F1015, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset\n\n## Brand Personality\n\nTone: modern · Energy: high · Audience: creatives and professionals\n\n## Canva Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **AI Voice Generator: Text to Speech Online | Canva**\n  - Image: https://content-management-files.canva.com/e241fa9f-56cc-47ff-9bcb-6f3162350921/feature_ai-voice-generator_promo-showcase_01.jpg\n  - Source: https://www.canva.com/features/ai-voice-generator/\n- **Free and customizable blog templates | Canva**\n  - Image: https://marketplace.canva.com/EAFrmo6hGok/1/0/900w/canva-beige-and-black-simple-elegant-blog-instagram-story-NHl05G43Mr4.jpg\n  - Source: https://www.canva.com/templates/s/blog/\n- **Free and customizable blog templates | Canva**\n  - Image: https://marketplace.canva.com/EAFBQDoexjs/1/0/225w/canva-navy-blue-minimalist-aesthetic-clean-elegant-modern-newspaper-blog-post-marketing-ad-your-story-WmM7Q8eeKZg.jpg\n  - Source: https://www.canva.com/templates/s/blog/\n- **AI Voice Generator: Text to Speech Online | Canva**\n  - Image: https://content-management-files.canva.com/17a03180-17cf-4ee0-9fce-0a140ee5fc60/feature_ai-voice-generator_promo-showcase_01.jpg\n  - Source: https://www.canva.com/features/ai-voice-generator/\n- **Free and customizable blog templates | Canva**\n  - Image: https://marketplace.canva.com/EAFtRyMBMeI/1/0/900w/canva-cream-black-classic-neutral-new-post-instagram-story-QWOmEMe6kjQ.jpg\n  - Source: https://www.canva.com/templates/s/blog/\n- **AI data analysis: get quick insights from your data | Canva**\n  - Image: https://content-management-files.canva.com/e824487b-a3d9-4d9a-9324-8844f56ef330/feature_ai-data-analysis_promo-showcase_01.jpg\n  - Source: https://www.canva.com/features/ai-data-analysis/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Canva Sans\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Noto Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#9E9EFF\",\n    \"secondary\": \"#CCE1FF\",\n    \"accent\": \"#8B3DFF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#575A5F\",\n    \"link\": \"#8B3DFF\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Canva Sans\",\n      \"heading\": \"Canva Sans\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Canva Sans\",\n        \"Noto Sans\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Times New Roman\"\n      ],\n      \"paragraph\": [\n        \"Canva Sans\",\n        \"Noto Sans\",\n        \"-apple-system\",\n        \"BlinkMacSystemFont\",\n        \"Segoe UI\",\n        \"Helvetica\",\n        \"Arial\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"24px\",\n      \"h2\": \"15px\",\n      \"body\": \"14px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"8px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#8B3DFF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#0F1015\",\n      \"borderRadius\": \"16px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"16px\",\n        \"topRight\": \"16px\",\n        \"bottomRight\": \"16px\",\n        \"bottomLeft\": \"16px\"\n      },\n      \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://static.canva.com/web/images/856bac30504ecac8dbd38dbee61de1f1.svg\",\n    \"favicon\": \"https://static.canva.com/domain-assets/canva/static/images/favicon-1.ico\",\n    \"ogImage\": \"https://content-management-files.canva.com/c37135f6-6d9a-4920-b659-4f5e12698b8d/og-image-global-1200x630.jpg\",\n    \"logoHref\": \"https://www.canva.com/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 0,\n    \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canva'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Start designing for free\",\n      \"reasoning\": \"Button #0 has a vibrant brand color (#8B3DFF) and action-oriented text ('Start designing for free'), making it the primary CTA.\"\n    },\n    \"secondary\": {\n      \"index\": 1,\n      \"text\": \"Start designing\",\n      \"reasoning\": \"Button #1 has a different background color (#FFFFFF) and offers a similar action ('Start designing'), making it a suitable secondary CTA.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"high\",\n    \"targetAudience\": \"creatives and professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 0,\n        \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canva'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}