# Canva Brand Identity

A complete profile of **Canva**'s visual system — colors, typography, components, and personality — extracted from https://canva.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/canva
- Machine-readable JSON: https://characterquilt.com/branding/canva.json
- Per-page llms.txt: https://characterquilt.com/branding/canva/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9E9EFF |
| Accent | #8B3DFF |
| Body Font | Canva Sans |
| Heading Font | Canva Sans |

## Color Palette

- primary: #9E9EFF
- secondary: #CCE1FF
- accent: #8B3DFF
- background: #FFFFFF
- textPrimary: #575A5F
- link: #8B3DFF

## Typography

- primary: Canva Sans — https://fonts.google.com/specimen/Canva+Sans
- heading: Canva Sans — https://fonts.google.com/specimen/Canva+Sans

## Visual Assets

- Logo: https://static.canva.com/web/images/856bac30504ecac8dbd38dbee61de1f1.svg
- Favicon: https://static.canva.com/domain-assets/canva/static/images/favicon-1.ico
- Social card (og:image): https://content-management-files.canva.com/c37135f6-6d9a-4920-b659-4f5e12698b8d/og-image-global-1200x630.jpg

## UI Components

- buttonPrimary: background=#8B3DFF, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset
- buttonSecondary: background=#FFFFFF, textColor=#0F1015, borderRadius=16px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset

## Brand Personality

Tone: modern · Energy: high · Audience: creatives and professionals

## Canva Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Voice Generator: Text to Speech Online | Canva**
  - Image: https://content-management-files.canva.com/e241fa9f-56cc-47ff-9bcb-6f3162350921/feature_ai-voice-generator_promo-showcase_01.jpg
  - Source: https://www.canva.com/features/ai-voice-generator/
- **Free and customizable blog templates | Canva**
  - Image: https://marketplace.canva.com/EAFrmo6hGok/1/0/900w/canva-beige-and-black-simple-elegant-blog-instagram-story-NHl05G43Mr4.jpg
  - Source: https://www.canva.com/templates/s/blog/
- **Free and customizable blog templates | Canva**
  - Image: https://marketplace.canva.com/EAFBQDoexjs/1/0/225w/canva-navy-blue-minimalist-aesthetic-clean-elegant-modern-newspaper-blog-post-marketing-ad-your-story-WmM7Q8eeKZg.jpg
  - Source: https://www.canva.com/templates/s/blog/
- **AI Voice Generator: Text to Speech Online | Canva**
  - Image: https://content-management-files.canva.com/17a03180-17cf-4ee0-9fce-0a140ee5fc60/feature_ai-voice-generator_promo-showcase_01.jpg
  - Source: https://www.canva.com/features/ai-voice-generator/
- **Free and customizable blog templates | Canva**
  - Image: https://marketplace.canva.com/EAFtRyMBMeI/1/0/900w/canva-cream-black-classic-neutral-new-post-instagram-story-QWOmEMe6kjQ.jpg
  - Source: https://www.canva.com/templates/s/blog/
- **AI data analysis: get quick insights from your data | Canva**
  - Image: https://content-management-files.canva.com/e824487b-a3d9-4d9a-9324-8844f56ef330/feature_ai-data-analysis_promo-showcase_01.jpg
  - Source: https://www.canva.com/features/ai-data-analysis/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Canva Sans",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9E9EFF",
    "secondary": "#CCE1FF",
    "accent": "#8B3DFF",
    "background": "#FFFFFF",
    "textPrimary": "#575A5F",
    "link": "#8B3DFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Canva Sans",
      "heading": "Canva Sans"
    },
    "fontStacks": {
      "heading": [
        "Canva Sans",
        "Noto Sans",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Times New Roman"
      ],
      "paragraph": [
        "Canva Sans",
        "Noto Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "24px",
      "h2": "15px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#8B3DFF",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0F1015",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px inset"
    }
  },
  "images": {
    "logo": "https://static.canva.com/web/images/856bac30504ecac8dbd38dbee61de1f1.svg",
    "favicon": "https://static.canva.com/domain-assets/canva/static/images/favicon-1.ico",
    "ogImage": "https://content-management-files.canva.com/c37135f6-6d9a-4920-b659-4f5e12698b8d/og-image-global-1200x630.jpg",
    "logoHref": "https://www.canva.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canva'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start designing for free",
      "reasoning": "Button #0 has a vibrant brand color (#8B3DFF) and action-oriented text ('Start designing for free'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Start designing",
      "reasoning": "Button #1 has a different background color (#FFFFFF) and offers a similar action ('Start designing'), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "creatives and professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Canva'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```