# Cape Brand Identity A complete profile of **Cape**'s visual system — colors, typography, components, and personality — extracted from https://www.cape.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cape - Machine-readable JSON: https://characterquilt.com/branding/cape.json - Per-page llms.txt: https://characterquilt.com/branding/cape/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #E9E4F4 | | Accent | #9891E1 | | Body Font | Arial | | Heading Font | FK Grotesk | ## Color Palette - primary: #E9E4F4 - secondary: #5E646D - accent: #9891E1 - background: #F5F5F5 - textPrimary: #000000 - link: #9891E1 ## Typography - primary: Arial — https://fonts.google.com/specimen/Arial - heading: FK Grotesk — https://fonts.google.com/specimen/FK+Grotesk ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2286%22%20height%3D%2224%22%20fill%3D%22none%22%20alt%3D%22Cape%20Logo%22%20aria-label%3D%22Cape%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23000%22%20d%3D%22M70.888%208.865c-.41%200-.479-.16-.479-.387%200-1.186%201.049-1.915%202.393-1.915h7.454c.98%200%201.596.456%201.596%201.208%200%20.66-.616%201.094-1.596%201.094zm1.276%209.366h12.787v-1.253c0-1.436-.888-2.325-2.324-2.325h-9.574c-1.253%200-2.644-.752-2.644-1.914%200-.319.274-.456.479-.456H81.51c2.758%200%204.49-1.481%204.49-3.828V6.928c0-2.416-1.892-3.897-4.49-3.897h-9.346c-3.67%200-5.949%202.165-5.949%205.629v3.828c0%203.51%202.53%205.743%205.95%205.743m-22.588-4.147c-1.003%200-1.641-.547-1.641-1.413V8.75c0-.957.592-1.572%201.527-1.572h8.206c1.846%200%203.008%201.07%203.008%202.78v1.07c0%201.892-1.162%203.055-3.008%203.055zM26.668%2018.23h7.66c2.164%200%202.962-1.07%203.76-2.324.091-.137.228-.228.365-.228h.456c.16%200%20.205.137.182.273l-.388%202.28h3.533V8.66c0-3.464-2.302-5.63-5.949-5.63H22.862v1.026c0%201.436.912%202.348%202.37%202.348h10.394c1.482%200%202.416.638%202.416%201.64%200%20.32-.182.502-.478.502H26.668c-2.917%200-4.786%201.367-4.786%203.578v2.05c0%202.485%201.869%204.057%204.786%204.057m1.026-3.692c-.98%200-1.595-.524-1.595-1.367s.615-1.367%201.595-1.367h9.984c.273%200%20.433.205.433.524%200%201.367-1.072%202.21-2.804%202.21zM6.131%2018.231h8.867c3.396%200%205.539-2.484%205.539-6.404h-4.194c0%201.368-.957%202.257-2.462%202.257H7.226c-1.87%200-3.032-1.163-3.032-3.031V7.247c0-1.914%201.162-3.1%203.009-3.1h6.678c1.505%200%202.462%201.049%202.462%202.257h4.194c0-3.76-2.143-6.404-5.539-6.404H6.04C2.325%200%200%202.347%200%206.04v6.13c0%203.714%202.348%206.061%206.131%206.061m37.61%205.06h4.194l-1.049-7.339c-.023-.182.069-.273.205-.273h.48c.136%200%20.181.114.273.273.797%201.254%201.8%202.28%203.966%202.28h6.974c3.716%200%206.04-2.211%206.04-5.744V8.66c0-3.464-2.324-5.63-6.04-5.63H51.81c-2.166%200-3.169%201.14-3.966%202.394a.4.4%200%200%201-.32.16h-.455c-.092%200-.228-.07-.183-.274l.388-2.28H43.74z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://www.cape.co/favicon-128x128.png - Social card (og:image): https://cdn.sanity.io/images/9u514z6s/development/608e15873d6f442b9a990c5839a4d37940cbd047-1600x900.png ## UI Components - input: background=transparent, textColor=#000000, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#9891E1, textColor=#000000, borderRadius=0px, shadow=none - buttonSecondary: background=#E9E4F4, textColor=#000000, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: business professionals ## Cape Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **GrapheneOS vs. Android: A Side-by-Side Comparison | Cape - Cape** - Image: https://cdn.sanity.io/images/9u514z6s/production/89fa3a63b61df7dbf2c4d7fcabbbb5986330c825-8000x4500.png - Source: https://www.cape.co/blog/grapheneos-vs-android - **How to Opt Out of Data Sharing with AT&T, Verizon, and T-Mobile: A Step-by-Step Guide - Cape** - Image: https://cdn.sanity.io/images/9u514z6s/production/57f75ec1be555cdff480aa1b317de35bc696ab69-8192x5464.jpg - Source: https://www.cape.co/blog/how-to-opt-out-of-data-sharing - **Press - Cape** - Image: https://cdn.sanity.io/images/9u514z6s/production/0887a75f62c3688a032ca3d1a94d954498ea5086-3328x4096.png?w=3000&h=3692&q=100&auto=format - Source: https://www.cape.co/press - **Blog - Cape** - Image: https://cdn.sanity.io/images/9u514z6s/production/2d8d03accd726ded8d03a80b4552c68bbcc288a7-2227x1350.png?w=2227&h=1350&q=100&auto=format - Source: https://www.cape.co/blog - **Contract Buyout - Cape** - Image: https://cdn.sanity.io/images/9u514z6s/production/ceca92e123bf4c3bfe1a8114913bd49a982503d6-4096x2732.jpg - Source: https://www.cape.co/contract-buyout - **Blog - Cape** - Image: https://cdn.sanity.io/images/9u514z6s/production/cbd93d125cddba7cc1cb08b7db3480992f299333-1682x994.png?w=1682&h=994&q=100&auto=format - Source: https://www.cape.co/blog ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "FK Grotesk", "role": "heading" }, { "family": "FK Grotesk Mono", "role": "monospace" }, { "family": "Arial", "role": "body" } ], "colors": { "primary": "#E9E4F4", "secondary": "#5E646D", "accent": "#9891E1", "background": "#F5F5F5", "textPrimary": "#000000", "link": "#9891E1" }, "typography": { "fontFamilies": { "primary": "Arial", "heading": "FK Grotesk" }, "fontStacks": { "heading": [ "FK Grotesk" ], "body": [ "FK Grotesk" ], "paragraph": [ "FK Grotesk" ] }, "fontSizes": { "h1": "56px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#000000", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#9891E1", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#E9E4F4", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2286%22%20height%3D%2224%22%20fill%3D%22none%22%20alt%3D%22Cape%20Logo%22%20aria-label%3D%22Cape%20Logo%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22%23000%22%20d%3D%22M70.888%208.865c-.41%200-.479-.16-.479-.387%200-1.186%201.049-1.915%202.393-1.915h7.454c.98%200%201.596.456%201.596%201.208%200%20.66-.616%201.094-1.596%201.094zm1.276%209.366h12.787v-1.253c0-1.436-.888-2.325-2.324-2.325h-9.574c-1.253%200-2.644-.752-2.644-1.914%200-.319.274-.456.479-.456H81.51c2.758%200%204.49-1.481%204.49-3.828V6.928c0-2.416-1.892-3.897-4.49-3.897h-9.346c-3.67%200-5.949%202.165-5.949%205.629v3.828c0%203.51%202.53%205.743%205.95%205.743m-22.588-4.147c-1.003%200-1.641-.547-1.641-1.413V8.75c0-.957.592-1.572%201.527-1.572h8.206c1.846%200%203.008%201.07%203.008%202.78v1.07c0%201.892-1.162%203.055-3.008%203.055zM26.668%2018.23h7.66c2.164%200%202.962-1.07%203.76-2.324.091-.137.228-.228.365-.228h.456c.16%200%20.205.137.182.273l-.388%202.28h3.533V8.66c0-3.464-2.302-5.63-5.949-5.63H22.862v1.026c0%201.436.912%202.348%202.37%202.348h10.394c1.482%200%202.416.638%202.416%201.64%200%20.32-.182.502-.478.502H26.668c-2.917%200-4.786%201.367-4.786%203.578v2.05c0%202.485%201.869%204.057%204.786%204.057m1.026-3.692c-.98%200-1.595-.524-1.595-1.367s.615-1.367%201.595-1.367h9.984c.273%200%20.433.205.433.524%200%201.367-1.072%202.21-2.804%202.21zM6.131%2018.231h8.867c3.396%200%205.539-2.484%205.539-6.404h-4.194c0%201.368-.957%202.257-2.462%202.257H7.226c-1.87%200-3.032-1.163-3.032-3.031V7.247c0-1.914%201.162-3.1%203.009-3.1h6.678c1.505%200%202.462%201.049%202.462%202.257h4.194c0-3.76-2.143-6.404-5.539-6.404H6.04C2.325%200%200%202.347%200%206.04v6.13c0%203.714%202.348%206.061%206.131%206.061m37.61%205.06h4.194l-1.049-7.339c-.023-.182.069-.273.205-.273h.48c.136%200%20.181.114.273.273.797%201.254%201.8%202.28%203.966%202.28h6.974c3.716%200%206.04-2.211%206.04-5.744V8.66c0-3.464-2.324-5.63-6.04-5.63H51.81c-2.166%200-3.169%201.14-3.966%202.394a.4.4%200%200%201-.32.16h-.455c-.092%200-.228-.07-.183-.274l.388-2.28H43.74z%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://www.cape.co/favicon-128x128.png", "ogImage": "https://cdn.sanity.io/images/9u514z6s/development/608e15873d6f442b9a990c5839a4d37940cbd047-1600x900.png", "logoHref": "/", "logoAlt": "Cape Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cape'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "get startedget started", "reasoning": "Button #1 ('get started') uses the vibrant brand color #9891E1 and has action-oriented text, making it the primary CTA." }, "secondary": { "index": 3, "text": "Learn MoreLearn More", "reasoning": "Button #3 ('Learn More') has a different background color (#E9E4F4) and serves as a secondary action with informative text." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "business professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cape'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```