# Capitol AI Brand Identity

A complete profile of **Capitol AI**'s visual system — colors, typography, components, and personality — extracted from https://www.capitol.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/capitol-ai
- Machine-readable JSON: https://characterquilt.com/branding/capitol-ai.json
- Per-page llms.txt: https://characterquilt.com/branding/capitol-ai/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #6B7280 |
| Accent | #111827 |
| Body Font | Akkurat Pro Regular |
| Heading Font | Akkurat Light Pro Regular |

## Color Palette

- primary: #6B7280
- accent: #111827
- background: #F9FAFB
- textPrimary: #111827
- link: #111827

## Typography

- primary: Akkurat Pro Regular — https://fonts.google.com/specimen/Akkurat+Pro+Regular
- heading: Akkurat Light Pro Regular — https://fonts.google.com/specimen/Akkurat+Light+Pro+Regular

## Visual Assets

- Logo: data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20135%2032%2522%3E%3Cg%3E%3Cpath%20d%3D%2522M%2021.365%2013.749%20L%2028.886%206.228%20L%2027.305%204.695%20L%2018.204%2010.683%20L%2016%200%20L%2013.796%200%20L%2013.796%2012.359%20C%2013.796%2012.743%2013.653%2013.078%2013.365%2013.365%20C%2013.078%2013.653%2012.743%2013.796%2012.359%2013.796%20L%200%2013.796%20L%200%2016%20L%2010.683%2018.204%20L%203.162%2025.725%20L%204.743%2027.305%20L%2013.844%2021.317%20L%2016.048%2032%20L%2018.251%2032%20L%2018.251%2019.641%20C%2018.251%2019.257%2018.395%2018.922%2018.683%2018.635%20C%2018.97%2018.347%2019.305%2018.204%2019.689%2018.204%20L%2032.048%2018.204%20L%2032.048%2016%20L%2021.413%2013.749%20Z%2522%20fill%3D%2522rgb(29%2C118%2C243)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2067.353%2024.144%20C%2065.293%2024.144%2064.048%2023.234%2064.048%2021.796%20C%2064.048%2020.359%2064.287%2019.976%2066.683%2019.88%20L%2071.904%2019.641%20C%2071.856%2022.515%2070.18%2024.144%2067.401%2024.096%20L%2067.353%2024.096%20Z%20M%2068.407%2010.587%20C%2064.335%2010.587%2061.844%2012.551%2061.701%2015.856%20L%2061.701%2016.096%20L%2064.91%2016.096%20L%2064.91%2015.856%20C%2064.958%2014.228%2066.204%2013.317%2068.455%2013.317%20C%2070.707%2013.317%2071.952%2014.323%2071.952%2016.431%20L%2071.952%2017.006%20L%2066.731%2017.246%20C%2062.036%2017.437%2061.03%2019.832%2061.03%2021.844%20C%2061.03%2024.958%2063.425%2026.922%2067.162%2026.922%20C%2070.898%2026.922%2070.85%2026.251%2071.952%2024.814%20L%2071.952%2026.491%20L%2074.97%2026.491%20L%2074.97%2016.623%20C%2074.97%2012.695%2072.671%2010.587%2068.407%2010.587%20Z%20M%2089.389%2018.778%20C%2089.389%2022.084%2087.521%2024.096%2084.455%2024.096%20C%2081.389%2024.096%2079.521%2022.036%2079.521%2018.778%20C%2079.521%2015.521%2081.389%2013.413%2084.455%2013.413%20C%2087.521%2013.413%2089.389%2015.473%2089.389%2018.778%20Z%20M%2084.934%2010.587%20C%2082.635%2010.587%2080.91%2011.353%2079.76%2012.838%20L%2079.713%2012.838%20L%2079.713%2011.018%20L%2076.599%2011.018%20L%2076.599%2031.904%20L%2079.713%2031.904%20L%2079.713%2024.575%20L%2079.76%2024.575%20C%2080.862%2026.108%2082.635%2026.874%2084.934%2026.874%20C%2088.719%2026.874%2092.551%2024.335%2092.551%2018.731%20C%2092.551%2013.126%2088.766%2010.587%2084.934%2010.587%20Z%20M%20107.976%2013.844%20L%20107.976%2011.066%20L%20103.713%2011.066%20L%20103.713%206.994%20L%20100.599%206.994%20L%20100.599%2011.018%20L%2094.036%2011.018%20L%2094.036%2026.443%20L%2097.15%2026.443%20L%2097.15%2013.844%20L%20100.599%2013.844%20L%20100.599%2021.94%20C%20100.599%2025.006%20102.084%2026.539%20105.198%2026.539%20L%20108.024%2026.539%20L%20108.024%2023.76%20L%20103.713%2023.76%20L%20103.713%2013.94%20L%20108.024%2013.94%20L%20108.024%2013.844%20Z%20M%20116.599%2024.096%20C%20113.581%2024.096%20111.665%2022.036%20111.665%2018.778%20C%20111.665%2015.521%20113.533%2013.413%20116.599%2013.413%20C%20119.665%2013.413%20121.485%2015.473%20121.485%2018.778%20C%20121.485%2022.084%20119.617%2024.144%20116.599%2024.096%20Z%20M%20116.599%2010.587%20C%20111.713%2010.587%20108.551%2013.796%20108.551%2018.731%20C%20108.551%2023.665%20111.713%2026.874%20116.599%2026.874%20C%20121.485%2026.874%20124.647%2023.665%20124.647%2018.731%20C%20124.647%2013.796%20121.533%2010.539%20116.599%2010.539%20Z%20M%20126.132%205.317%20L%20129.246%205.317%20L%20129.246%2026.539%20L%20126.132%2026.539%20Z%20M%2060.263%2018.251%20L%2060.263%2018.012%20L%2057.15%2018.012%20C%2056.91%2021.605%2054.802%2023.713%2051.257%2024%20L%2050.587%2024%20C%2046.132%2024%2043.257%2020.838%2043.257%2015.952%20C%2043.257%2011.066%2046.132%207.904%2050.587%207.904%20L%2051.257%207.904%20C%2054.802%208.144%2056.91%2010.299%2057.15%2013.892%20L%2060.263%2013.892%20L%2060.263%2013.653%20C%2060.263%2011.593%2059.497%209.581%2058.156%208%20C%2056.814%206.467%2054.946%205.413%2052.886%205.126%20L%2051.88%204.982%20C%2051.497%204.982%2051.114%204.934%2050.683%204.934%20C%2044.311%204.934%2040%209.389%2040%2015.952%20C%2040%2022.515%2044.263%2026.97%2050.683%2026.97%20L%2051.88%2026.97%20C%2052.263%2026.97%2052.551%2026.97%2052.886%2026.826%20C%2054.946%2026.539%2056.814%2025.533%2058.156%2023.952%20C%2059.545%2022.419%2060.311%2020.407%2060.311%2018.347%20Z%20M%2094.036%204.79%20L%2098.06%204.79%20L%2098.06%208.527%20L%2094.036%208.527%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://framerusercontent.com/images/A9rZGSxvnlpeyYkHQX7WlLdvuCY.png
- Social card (og:image): https://framerusercontent.com/images/wUGgXBAx6aNNspZdwWSHsya14.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and companies interested in AI solutions

## Capitol AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Capitol**
  - Image: https://framerusercontent.com/images/wUGgXBAx6aNNspZdwWSHsya14.png
  - Source: https://www.capitol.ai/about
- **The Case for Automating Due Diligence Across the Enterprise - Capitol**
  - Image: https://framerusercontent.com/images/POAM9eAf08nYEJSGy6PgFPyo058.png?width=3216&height=1816
  - Source: https://www.capitol.ai/blog/the-case-for-automating-due-diligence-across-the-enterprise
- **AI Means Journalism Must Change, Not Decline - Capitol**
  - Image: https://framerusercontent.com/images/uVKRS7lvgFy0pFWWAMI6NoyksrE.png?width=3200&height=1800
  - Source: https://www.capitol.ai/blog/ai-means-journalism-must-change-not-decline
- **The Case for Automating Due Diligence Across the Enterprise - Capitol**
  - Image: https://framerusercontent.com/images/tYNmcjEXlMhKvuZB9Tk4EMpp7sA.png?width=3200&height=1800
  - Source: https://www.capitol.ai/blog/the-case-for-automating-due-diligence-across-the-enterprise
- **Capitol**
  - Image: https://framerusercontent.com/images/z1rz4jOmAk777e1a4fSiHuayrdQ.png?width=3200&height=1800
  - Source: https://www.capitol.ai/
- **Capitol launches UK operations to accelerate European growth - Capitol**
  - Image: https://framerusercontent.com/images/sER3O7d4waPqMJQu6QxXVfRtVA.png?width=3200&height=1800
  - Source: https://www.capitol.ai/blog/capitol-launches-uk-operations-to-accelerate-european-growth

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Akkurat Pro Regular",
      "role": "body"
    },
    {
      "family": "Akkurat Light Pro Regular",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6B7280",
    "accent": "#111827",
    "background": "#F9FAFB",
    "textPrimary": "#111827",
    "link": "#111827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Akkurat Pro Regular",
      "heading": "Akkurat Light Pro Regular"
    },
    "fontStacks": {
      "heading": [
        "Akkurat Pro Regular",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Akkurat Pro Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "36px",
      "h2": "36px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%2522http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%2522%20xmlns%3Axlink%3D%2522http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%2522%20viewBox%3D%25220%200%20135%2032%2522%3E%3Cg%3E%3Cpath%20d%3D%2522M%2021.365%2013.749%20L%2028.886%206.228%20L%2027.305%204.695%20L%2018.204%2010.683%20L%2016%200%20L%2013.796%200%20L%2013.796%2012.359%20C%2013.796%2012.743%2013.653%2013.078%2013.365%2013.365%20C%2013.078%2013.653%2012.743%2013.796%2012.359%2013.796%20L%200%2013.796%20L%200%2016%20L%2010.683%2018.204%20L%203.162%2025.725%20L%204.743%2027.305%20L%2013.844%2021.317%20L%2016.048%2032%20L%2018.251%2032%20L%2018.251%2019.641%20C%2018.251%2019.257%2018.395%2018.922%2018.683%2018.635%20C%2018.97%2018.347%2019.305%2018.204%2019.689%2018.204%20L%2032.048%2018.204%20L%2032.048%2016%20L%2021.413%2013.749%20Z%2522%20fill%3D%2522rgb(29%2C118%2C243)%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2067.353%2024.144%20C%2065.293%2024.144%2064.048%2023.234%2064.048%2021.796%20C%2064.048%2020.359%2064.287%2019.976%2066.683%2019.88%20L%2071.904%2019.641%20C%2071.856%2022.515%2070.18%2024.144%2067.401%2024.096%20L%2067.353%2024.096%20Z%20M%2068.407%2010.587%20C%2064.335%2010.587%2061.844%2012.551%2061.701%2015.856%20L%2061.701%2016.096%20L%2064.91%2016.096%20L%2064.91%2015.856%20C%2064.958%2014.228%2066.204%2013.317%2068.455%2013.317%20C%2070.707%2013.317%2071.952%2014.323%2071.952%2016.431%20L%2071.952%2017.006%20L%2066.731%2017.246%20C%2062.036%2017.437%2061.03%2019.832%2061.03%2021.844%20C%2061.03%2024.958%2063.425%2026.922%2067.162%2026.922%20C%2070.898%2026.922%2070.85%2026.251%2071.952%2024.814%20L%2071.952%2026.491%20L%2074.97%2026.491%20L%2074.97%2016.623%20C%2074.97%2012.695%2072.671%2010.587%2068.407%2010.587%20Z%20M%2089.389%2018.778%20C%2089.389%2022.084%2087.521%2024.096%2084.455%2024.096%20C%2081.389%2024.096%2079.521%2022.036%2079.521%2018.778%20C%2079.521%2015.521%2081.389%2013.413%2084.455%2013.413%20C%2087.521%2013.413%2089.389%2015.473%2089.389%2018.778%20Z%20M%2084.934%2010.587%20C%2082.635%2010.587%2080.91%2011.353%2079.76%2012.838%20L%2079.713%2012.838%20L%2079.713%2011.018%20L%2076.599%2011.018%20L%2076.599%2031.904%20L%2079.713%2031.904%20L%2079.713%2024.575%20L%2079.76%2024.575%20C%2080.862%2026.108%2082.635%2026.874%2084.934%2026.874%20C%2088.719%2026.874%2092.551%2024.335%2092.551%2018.731%20C%2092.551%2013.126%2088.766%2010.587%2084.934%2010.587%20Z%20M%20107.976%2013.844%20L%20107.976%2011.066%20L%20103.713%2011.066%20L%20103.713%206.994%20L%20100.599%206.994%20L%20100.599%2011.018%20L%2094.036%2011.018%20L%2094.036%2026.443%20L%2097.15%2026.443%20L%2097.15%2013.844%20L%20100.599%2013.844%20L%20100.599%2021.94%20C%20100.599%2025.006%20102.084%2026.539%20105.198%2026.539%20L%20108.024%2026.539%20L%20108.024%2023.76%20L%20103.713%2023.76%20L%20103.713%2013.94%20L%20108.024%2013.94%20L%20108.024%2013.844%20Z%20M%20116.599%2024.096%20C%20113.581%2024.096%20111.665%2022.036%20111.665%2018.778%20C%20111.665%2015.521%20113.533%2013.413%20116.599%2013.413%20C%20119.665%2013.413%20121.485%2015.473%20121.485%2018.778%20C%20121.485%2022.084%20119.617%2024.144%20116.599%2024.096%20Z%20M%20116.599%2010.587%20C%20111.713%2010.587%20108.551%2013.796%20108.551%2018.731%20C%20108.551%2023.665%20111.713%2026.874%20116.599%2026.874%20C%20121.485%2026.874%20124.647%2023.665%20124.647%2018.731%20C%20124.647%2013.796%20121.533%2010.539%20116.599%2010.539%20Z%20M%20126.132%205.317%20L%20129.246%205.317%20L%20129.246%2026.539%20L%20126.132%2026.539%20Z%20M%2060.263%2018.251%20L%2060.263%2018.012%20L%2057.15%2018.012%20C%2056.91%2021.605%2054.802%2023.713%2051.257%2024%20L%2050.587%2024%20C%2046.132%2024%2043.257%2020.838%2043.257%2015.952%20C%2043.257%2011.066%2046.132%207.904%2050.587%207.904%20L%2051.257%207.904%20C%2054.802%208.144%2056.91%2010.299%2057.15%2013.892%20L%2060.263%2013.892%20L%2060.263%2013.653%20C%2060.263%2011.593%2059.497%209.581%2058.156%208%20C%2056.814%206.467%2054.946%205.413%2052.886%205.126%20L%2051.88%204.982%20C%2051.497%204.982%2051.114%204.934%2050.683%204.934%20C%2044.311%204.934%2040%209.389%2040%2015.952%20C%2040%2022.515%2044.263%2026.97%2050.683%2026.97%20L%2051.88%2026.97%20C%2052.263%2026.97%2052.551%2026.97%2052.886%2026.826%20C%2054.946%2026.539%2056.814%2025.533%2058.156%2023.952%20C%2059.545%2022.419%2060.311%2020.407%2060.311%2018.347%20Z%20M%2094.036%204.79%20L%2098.06%204.79%20L%2098.06%208.527%20L%2094.036%208.527%20Z%2522%20fill%3D%2522rgb(0%2C0%2C0)%2522%3E%3C%2Fpath%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": "https://framerusercontent.com/images/A9rZGSxvnlpeyYkHQX7WlLdvuCY.png",
    "ogImage": "https://framerusercontent.com/images/wUGgXBAx6aNNspZdwWSHsya14.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The 'Book a Demo' button is the most action-oriented and likely serves as the main call-to-action for potential customers to engage with the company."
    },
    "secondary": {
      "index": 1,
      "text": "See More",
      "reasoning": "The 'See More' button is less prominent and likely serves as a secondary action to explore additional content."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and companies interested in AI solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of being the main brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```