# Carbon Crusher Brand Identity

A complete profile of **Carbon Crusher**'s visual system — colors, typography, components, and personality — extracted from https://www.carboncrusher.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/carbon-crusher
- Machine-readable JSON: https://characterquilt.com/branding/carbon-crusher.json
- Per-page llms.txt: https://characterquilt.com/branding/carbon-crusher/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #3898EC |
| Accent | #00A766 |
| Body Font | Work Sans |
| Heading Font | Work Sans |

## Color Palette

- primary: #3898EC
- secondary: #194332
- accent: #00A766
- background: #F6F6F6
- textPrimary: #2A332E
- link: #00A766

## Typography

- primary: Work Sans — https://fonts.google.com/specimen/Work+Sans
- heading: Work Sans — https://fonts.google.com/specimen/Work+Sans

## Visual Assets

- Logo: 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- Favicon: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/65367f837045212e606f14a5_Favicon_CC.png
- Social card (og:image): https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/65549a465173cc87ef6ad25a_Social%20Graph.jpg

## UI Components

- input: background=transparent, textColor=#00A766, borderColor=#00A766, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: environmentally conscious businesses and governments

## Carbon Crusher Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Carbon Crusher | Building Carbon Negative Roads**
  - Image: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/6720b9610b593b29f8c5a8bd_CarbonCrusher_knusemaskin%20(1).jpg
  - Source: https://carboncrusher.io/
- **Carbon Crusher | Building Carbon Negative Roads**
  - Image: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/6720b95f43fa7181034379f5_Green%20jackets.jpeg
  - Source: https://carboncrusher.io/
- **Carbon Crusher | Building Carbon Negative Roads**
  - Image: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/681cba0f11e957cd3d777607_Frame%2018ww.png
  - Source: https://carboncrusher.io/
- **Carbon Crusher | Building Carbon Negative Roads**
  - Image: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/66166ee933cbf7d8d8e6b43f_step3.jpg
  - Source: https://carboncrusher.io/
- **Carbon Crusher | Building Carbon Negative Roads**
  - Image: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/66166ee9decc1ec1bfe0bd25_step1.jpg
  - Source: https://carboncrusher.io/
- **Carbon Crusher | Building Carbon Negative Roads**
  - Image: https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/65549a465173cc87ef6ad25a_Social%20Graph.jpg
  - Source: https://carboncrusher.io/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Work Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#194332",
    "accent": "#00A766",
    "background": "#F6F6F6",
    "textPrimary": "#2A332E",
    "link": "#00A766"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Work Sans",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "Work Sans",
        "sans-serif"
      ],
      "body": [
        "Work Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Work Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "18px",
      "h2": "40.5px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#00A766",
      "borderColor": "#00A766",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/65367f837045212e606f14a5_Favicon_CC.png",
    "ogImage": "https://cdn.prod.website-files.com/65324db6c153f2d8cca1bead/65549a465173cc87ef6ad25a_Social%20Graph.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons have the same background color and none stand out as a primary CTA due to lack of vibrant or brand-specific colors."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "Since no primary button was identified, a secondary button cannot be selected."
    },
    "confidence": 0.6
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "environmentally conscious businesses and governments"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.6,
    "colors": 0.9,
    "overall": 0.75
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of the main brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```