# CarbonChain Brand Identity

A complete profile of **CarbonChain**'s visual system — colors, typography, components, and personality — extracted from https://carbonchain.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/carbonchain
- Machine-readable JSON: https://characterquilt.com/branding/carbonchain.json
- Per-page llms.txt: https://characterquilt.com/branding/carbonchain/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F15758 |
| Accent | #F15758 |
| Body Font | Mulish |
| Heading Font | Mulish |

## Color Palette

- primary: #F15758
- secondary: #3A4554
- accent: #F15758
- background: #F4F4F4
- textPrimary: #676767
- link: #FFDFDF

## Typography

- primary: Mulish — https://fonts.google.com/specimen/Mulish
- heading: Mulish — https://fonts.google.com/specimen/Mulish

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64e7434965d4aee07569d277/64e75e9ed2d00b6020e1646f_Logo.svg
- Favicon: https://cdn.prod.website-files.com/64e7434965d4aee07569d277/650e593834c417b575b1081a_carbon-chain-favicon.png
- Social card (og:image): https://cdn.prod.website-files.com/64e7434965d4aee07569d277/650defc3fd884acf66f96186_OG%20Option%202.png

## UI Components

- buttonPrimary: background=#F15758, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=transparent, textColor=#F15758, borderColor=#F15758, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses focused on sustainability and climate action

## CarbonChain Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Understanding sustainability-linked loans: The basics for commodity traders**
  - Image: https://cdn.prod.website-files.com/64f5dc424006834d4d01f490/682439456892c39f6eda4412_pexels-expect-best-79873-351264.jpg
  - Source: https://www.carbonchain.com/blog/understanding-sustainability-linked-loans-the-basics-for-commodity-traders
- **Blog**
  - Image: https://cdn.prod.website-files.com/64f5dc424006834d4d01f490/6542b3e75f452fc61a177cf6_iStock-1369010523%20(2)%20resized%20blog.jpg
  - Source: https://www.carbonchain.com/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/64f5dc424006834d4d01f490/67aa91e1dc3567aab982cf03_Trade%20War%20Photo.jpg
  - Source: https://www.carbonchain.com/blog
- **Blog**
  - Image: https://cdn.prod.website-files.com/64f5dc424006834d4d01f490/698debdaace04449c9c9a2cc_CarbonChain-Connect-Launch-2026.png
  - Source: https://www.carbonchain.com/blog
- **CBAM Authorised Declarant: What importers need to know before the March 28  application opening**
  - Image: https://cdn.prod.website-files.com/64f5dc424006834d4d01f490/67dd65ae7de5b391866962ab_Shipping%20Photo%20Albin%20Berlin.jpg
  - Source: https://www.carbonchain.com/blog/cbam-authorised-declarant-what-importers-need-to-know-before-the-march-28-application-opening
- **Understand your shipping emissions**
  - Image: https://cdn.prod.website-files.com/64f5dc424006834d4d01f490/650fd5736a90b88c673c18c8_iStock-1362775953-1.jpg
  - Source: https://www.carbonchain.com/blog/understand-your-shipping-emissions

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mulish",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F15758",
    "secondary": "#3A4554",
    "accent": "#F15758",
    "background": "#F4F4F4",
    "textPrimary": "#676767",
    "link": "#FFDFDF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mulish",
      "heading": "Mulish"
    },
    "fontStacks": {
      "heading": [
        "Mulish",
        "sans-serif"
      ],
      "body": [
        "Mulish",
        "sans-serif"
      ],
      "paragraph": [
        "Mulish",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "64px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F15758",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#F15758",
      "borderColor": "#F15758",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64e7434965d4aee07569d277/64e75e9ed2d00b6020e1646f_Logo.svg",
    "favicon": "https://cdn.prod.website-files.com/64e7434965d4aee07569d277/650e593834c417b575b1081a_carbon-chain-favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/64e7434965d4aee07569d277/650defc3fd884acf66f96186_OG%20Option%202.png",
    "logoHref": "/",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'CarbonChain'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get started",
      "reasoning": "Button #1 'Get started' uses the vibrant brand color #F15758 and has strong CTA text, making it the primary call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "Book a demo",
      "reasoning": "Button #2 'Book a demo' has a transparent background with a border, making it a suitable secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses focused on sustainability and climate action"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'CarbonChain'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```