# Cardinal Brand Identity

A complete profile of **Cardinal**'s visual system — colors, typography, components, and personality — extracted from http://cardinalapp.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cardinal
- Machine-readable JSON: https://characterquilt.com/branding/cardinal.json
- Per-page llms.txt: https://characterquilt.com/branding/cardinal/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #0000EE |
| Body Font | Inter |
| Heading Font | Roobert TRIAL Medium |

## Color Palette

- primary: #0000EE
- secondary: #475569
- accent: #0000EE
- background: #FFFFFF
- textPrimary: #1E293B
- link: #1E293B

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Roobert TRIAL Medium — https://fonts.google.com/specimen/Roobert+TRIAL+Medium

## Visual Assets

- Favicon: https://framerusercontent.com/images/0ubN5RhU0RzC570hOo5KNGYWV1w.png
- Social card (og:image): https://framerusercontent.com/images/11L9PcISukCOAZMcIAWYkROPm0c.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Cardinal Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Integrations**
  - Image: https://framerusercontent.com/images/LwUrdCaA8qKYDthgWIazaVK4YY.png?width=2301&height=1324
  - Source: https://cardinalapp.io/
- **Integrations**
  - Image: https://framerusercontent.com/images/KuelZaYAlv6eZI3nmxgvL36c68.png?width=1200&height=840
  - Source: https://cardinalapp.io/
- **Integrations**
  - Image: https://framerusercontent.com/images/KsWjkEReDc3Tz5NxvXu8fvicVNE.png?width=1000&height=1000
  - Source: https://cardinalapp.io/
- **Integrations**
  - Image: https://framerusercontent.com/images/11L9PcISukCOAZMcIAWYkROPm0c.png
  - Source: https://cardinalapp.io/
- **Stream AD Cardinal-Get Low by AD Cardinal | Listen online for free on  SoundCloud**
  - Image: https://i1.sndcdn.com/artworks-37yVDVnoKSrsh3KA-6sSeWA-t500x500.jpg
  - Source: https://soundcloud.com/adizzlemobshit/ad-cardinal-get-low
- **The Cardinal Müller Report: An Exclusive Interview on the State of the  Church: Muller Cardinal, Gerhard, Granados, Carlos: 9781621641483:  Amazon.com: Books**
  - Image: https://m.media-amazon.com/images/I/612IGnMmxtL._AC_UF1000,1000_QL80_.jpg
  - Source: https://www.amazon.com/Cardinal-M%C3%BCller-Report-Exclusive-Interview/dp/1621641481

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Noto Sans",
      "role": "body"
    },
    {
      "family": "Roobert TRIAL Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#475569",
    "accent": "#0000EE",
    "background": "#FFFFFF",
    "textPrimary": "#1E293B",
    "link": "#1E293B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Roobert TRIAL Medium"
    },
    "fontStacks": {
      "heading": [
        "Roobert TRIAL Regular",
        "Roobert TRIAL Regular Placeholder",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/0ubN5RhU0RzC570hOo5KNGYWV1w.png",
    "ogImage": "https://framerusercontent.com/images/11L9PcISukCOAZMcIAWYkROPm0c.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "Neither logo candidate clearly represents the brand 'Miro' as inferred from the URL and page title. Both candidates are either too small or not prominently placed in the header.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Send a request",
      "reasoning": "The button 'Send a request' is the only button available and uses a distinct text color (#0000EE) which stands out against its white background, making it the primary CTA by default."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "Neither logo candidate clearly represents the brand 'Miro' as inferred from the URL and page title. Both candidates are either too small or not prominently placed in the header.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```