# Care Weather Brand Identity A complete profile of **Care Weather**'s visual system — colors, typography, components, and personality — extracted from https://www.careweather.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/care-weather - Machine-readable JSON: https://characterquilt.com/branding/care-weather.json - Per-page llms.txt: https://characterquilt.com/branding/care-weather/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #00263C | | Accent | #007BC2 | | Body Font | Roboto | | Heading Font | Josefin Sans | ## Color Palette - primary: #00263C - secondary: #1C3A5C - accent: #007BC2 - background: #FFFFFF - textPrimary: #007BC2 - link: #007BC2 ## Typography - primary: Roboto — https://fonts.google.com/specimen/Roboto - heading: Josefin Sans — https://fonts.google.com/specimen/Josefin+Sans ## Visual Assets - Logo: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/f1710220360740x804135586523385900/Care%20Weather%20Logo%20Inverted.svg - Favicon: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/f1710224564903x341238891687126700/Care%20Weather%20Icon%20%282%29.svg - Social card (og:image): https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=,h=,f=auto,dpr=1,fit=contain/f1710256575955x816885410803074200/https___a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io_f1710186715438x845718091985630600_Veery_in_Spac_v1_2024-Mar-11_07-37-53PM-000_CustomizedView26972754014_png.jpeg ## UI Components - input: background=#FFFFFF, textColor=#007BC2, borderColor=#007BC2, borderRadius=20px, shadow=none - buttonPrimary: background=#007BC2, textColor=#FFFFFF, borderRadius=20px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: weather-conscious individuals and organizations ## Care Weather Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Care Weather** - Image: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=512,h=372,f=auto,dpr=2.5,fit=contain/f1710190647556x132240446716714190/Veery_in_Spac_v1_2024-Mar-11_07-37-53PM-000_CustomizedView26972754014_png.png - Source: https://careweather.com/ - **Mission Detail** - Image: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=384,h=427,f=auto,dpr=2.5,fit=contain/f1681484291090x512240842541754400/trans5launch1%20%281%29.jpg - Source: https://careweather.com/mission/veery-fs1-1616109923953x142756869424226500 - **Mission Detail** - Image: https://careweather.cdn.bubble.io/cdn-cgi/image/w=384,h=427,f=auto,dpr=2.5,fit=contain/f1681832625100x938592690544513000/https___careweather.cdn.bubble.io_f1681405136706x662904755108851000_Transporter-1-300x300.png - Source: https://careweather.com/mission/veery-1a-1681832281149x401303105855237400 - **Care Weather** - Image: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=384,h=384,f=auto,dpr=2.5,fit=contain/f1762374053228x836607929779013900/PXL_20250925_200949058~2.jpg - Source: https://careweather.com/ - **About** - Image: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=384,h=,f=auto,dpr=2.5,fit=contain/f1719935200457x655413233460635500/Image-1.webp - Source: https://careweather.com/news - **Mission Detail** - Image: https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=384,h=384,f=auto,dpr=2.5,fit=contain/f1707143554542x998221605942717400/20240124_152950.jpg - Source: https://careweather.com/mission/veery-0e-1616108758685x747763514956701000 ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Josefin Sans", "role": "heading" }, { "family": "Roboto", "role": "body" }, { "family": "Merriweather", "role": "unknown" } ], "colors": { "primary": "#00263C", "secondary": "#1C3A5C", "accent": "#007BC2", "background": "#FFFFFF", "textPrimary": "#007BC2", "link": "#007BC2" }, "typography": { "fontFamilies": { "primary": "Roboto", "heading": "Josefin Sans" }, "fontStacks": { "heading": [ "Josefin Sans" ], "body": [ "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Helvetica", "Arial", "sans-serif" ] }, "fontSizes": { "h1": "40px", "h2": "32px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#007BC2", "borderColor": "#007BC2", "borderRadius": "20px", "borderRadiusCorners": { "topLeft": "20px", "topRight": "20px", "bottomRight": "20px", "bottomLeft": "20px" }, "shadow": "none" }, "buttonPrimary": { "background": "#007BC2", "textColor": "#FFFFFF", "borderRadius": "20px", "borderRadiusCorners": { "topLeft": "20px", "topRight": "20px", "bottomRight": "20px", "bottomLeft": "20px" }, "shadow": "none" } }, "images": { "logo": "https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/f1710220360740x804135586523385900/Care%20Weather%20Logo%20Inverted.svg", "favicon": "https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/f1710224564903x341238891687126700/Care%20Weather%20Icon%20%282%29.svg", "ogImage": "https://a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io/cdn-cgi/image/w=,h=,f=auto,dpr=1,fit=contain/f1710256575955x816885410803074200/https___a7b12ac8f2162fee9063830cdf6ee457.cdn.bubble.io_f1710186715438x845718091985630600_Veery_in_Spac_v1_2024-Mar-11_07-37-53PM-000_CustomizedView26972754014_png.jpeg" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, medium-sized, and matches the favicon, indicating it is the primary brand logo for Care Weather.", "confidence": 0.85, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "JOIN WAITLIST", "reasoning": "Button #0 with text 'JOIN WAITLIST' is likely the primary CTA due to its vibrant blue color (#007BC2), which matches the brand's accent color, and its action-oriented text encouraging user engagement." }, "secondary": { "index": 2, "text": "LEARN MORE", "reasoning": "Button #2 with text 'LEARN MORE' serves as a secondary action. Although it shares the same color, it offers a less direct call to action, making it secondary in purpose." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "weather-conscious individuals and organizations" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the favicon, indicating it is the primary brand logo for Care Weather.", "confidence": 0.85 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```