# Careerist Brand Identity

A complete profile of **Careerist**'s visual system — colors, typography, components, and personality — extracted from http://careerist.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/careerist
- Machine-readable JSON: https://characterquilt.com/branding/careerist.json
- Per-page llms.txt: https://characterquilt.com/branding/careerist/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #FF824C |
| Body Font | TT Hoves |
| Heading Font | TT Hoves |

## Color Palette

- primary: #0000EE
- secondary: #FFDFD6
- accent: #FF824C
- background: #FFFFFF
- textPrimary: #18181B
- link: #FF824C

## Typography

- primary: TT Hoves — https://fonts.google.com/specimen/TT+Hoves
- heading: TT Hoves — https://fonts.google.com/specimen/TT+Hoves

## Visual Assets

- Logo: https://cdn.careerist.com/public/constructor-assets-redesign/assets/images/logo-careerist-black.svg
- Favicon: https://cdn.careerist.com/uploads/landings/icons/1664175091538/icons-1664175091537.webp
- Social card (og:image): https://cdn.careerist.com/uploads/landings/og/1645001476613/og-1645001476462.jpeg

## UI Components

- buttonPrimary: background=#FF824C, textColor=#FFFFFF, borderRadius=31.9488px, shadow=none
- buttonSecondary: background=#4C77FC, textColor=#FFFFFF, borderRadius=39.936px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Individuals seeking tech careers

## Careerist Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **For business | Careerist Blog**
  - Image: https://cdn.careerist.com/uploads/landings/authors/1731508087248/authors-1731508086997.jpg
  - Source: https://www.careerist.com/insights-categories-en/business
- **Graduates success stories | Careerist Blog**
  - Image: https://cdn.careerist.com/public/constructor-assets-static/articles-static/success-stories/1.jpeg
  - Source: https://www.careerist.com/insights/graduates-success-stories
- **Наш инструктор: Светлана Левинсон | Careerist Blog**
  - Image: https://uploads-ssl.webflow.com/5c8ff8ef21fa8e5620d8a48e/60a24286a89d9075102ead2e_Image%20Pasted%20at%202021-5-17%2012-59%20(1).png
  - Source: https://www.careerist.com/ru-insights/nash-instruktor-svetlana-levinson
- **Exclusive Discounts for Friends of Anthony Oneil**
  - Image: https://framerusercontent.com/images/TJxzK437W9YZmmtevkwmO8hHbNY.png
  - Source: https://learn.careerist.com/careerist-anthony-oneal

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "TT Hoves",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#FFDFD6",
    "accent": "#FF824C",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#FF824C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "TT Hoves",
      "heading": "TT Hoves"
    },
    "fontStacks": {
      "heading": [
        "TT Hoves",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "TT Hoves",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "TT Hoves",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "23.9616px",
      "h2": "71.8848px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FF824C",
      "textColor": "#FFFFFF",
      "borderRadius": "31.9488px",
      "borderRadiusCorners": {
        "topLeft": "31.9488px",
        "topRight": "31.9488px",
        "bottomRight": "31.9488px",
        "bottomLeft": "31.9488px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#4C77FC",
      "textColor": "#FFFFFF",
      "borderRadius": "39.936px",
      "borderRadiusCorners": {
        "topLeft": "39.936px",
        "topRight": "39.936px",
        "bottomRight": "39.936px",
        "bottomLeft": "39.936px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.careerist.com/public/constructor-assets-redesign/assets/images/logo-careerist-black.svg",
    "favicon": "https://cdn.careerist.com/uploads/landings/icons/1664175091538/icons-1664175091537.webp",
    "ogImage": "https://cdn.careerist.com/uploads/landings/og/1645001476613/og-1645001476462.jpeg",
    "logoHref": "/",
    "logoAlt": "Careerist"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Careerist'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Enroll Now",
      "reasoning": "Button #3 'Enroll Now' uses a vibrant accent color (#FF824C) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Jump in",
      "reasoning": "Button #2 'Jump in' uses a different vibrant color (#4C77FC) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Individuals seeking tech careers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Careerist'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```