# Caribou Brand Identity A complete profile of **Caribou**'s visual system — colors, typography, components, and personality — extracted from https://usecaribou.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/caribou - Machine-readable JSON: https://characterquilt.com/branding/caribou.json - Per-page llms.txt: https://characterquilt.com/branding/caribou/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #475467 | | Accent | #4229FF | | Body Font | Inter | | Heading Font | Noto Serif | ## Color Palette - primary: #475467 - secondary: #4229FF - accent: #4229FF - background: #FAF7F4 - textPrimary: #101828 - link: #101828 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Noto Serif — https://fonts.google.com/specimen/Noto+Serif ## Visual Assets - Logo: 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- Favicon: https://framerusercontent.com/images/hqQJKl8AipXhTfU54Imc9rHYjt8.png - Social card (og:image): https://framerusercontent.com/assets/lknovKtyfIhf5f4htKf2b4oJdm0.png ## UI Components - input: background=#FFFFFF, textColor=#000000, borderColor=#DDD7D0, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px - buttonPrimary: background=#4229FF, textColor=#000000, borderRadius=8px, shadow=rgba(16, 24, 40, 0.05) 0px 1px 2px 0px ## Brand Personality Tone: professional · Energy: medium · Audience: businesses with multi-entity structures ## Caribou Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Announcing our $2.8m seed round | Caribou** - Image: https://framerusercontent.com/images/3sljs85ZQXZfVvfaX01ChHnrRsY.png?width=2448&height=1762 - Source: https://www.usecaribou.com/post/announcing-our-2-8m-seed-round - **Transfer Pricing for Multi-Entity Companies | Caribou** - Image: https://framerusercontent.com/images/jv33wO3fhzMdEnXFA3EhiKOQ3Q.png?width=1500&height=1500 - Source: https://www.usecaribou.com/ - **Seamless Tax Solutions: Meet Our Partner Network | Caribou** - Image: https://framerusercontent.com/images/sQEio4Uw95f4qnHyWcvEnIu4w.png?width=1920&height=1080 - Source: https://www.usecaribou.com/partners - **Seamless Tax Solutions: Meet Our Partner Network | Caribou** - Image: https://framerusercontent.com/images/2OGTqnv2qCazVPHosOWMtrTZw.png?width=1920&height=1080 - Source: https://www.usecaribou.com/partners - **Seamless Tax Solutions: Meet Our Partner Network | Caribou** - Image: https://framerusercontent.com/images/3nASLO6hBGzg6eyiOeDAyuwIT8.png?width=1920&height=1080 - Source: https://www.usecaribou.com/partners - **Transfer Pricing for Multi-Entity Companies | Caribou** - Image: https://framerusercontent.com/images/YDTCKut5GS9wJdGRMTfEAhfIZQ.png?width=6098&height=1558 - Source: https://www.usecaribou.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" }, { "family": "Noto Serif", "role": "heading" } ], "colors": { "primary": "#475467", "secondary": "#4229FF", "accent": "#4229FF", "background": "#FAF7F4", "textPrimary": "#101828", "link": "#101828" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Noto Serif" }, "fontStacks": { "heading": [ "Noto Serif", "serif" ], "body": [ "sans-serif" ], "paragraph": [ "Inter", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "12px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#000000", "borderColor": "#DDD7D0", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px" }, "buttonPrimary": { "background": "#4229FF", "textColor": "#000000", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(16, 24, 40, 0.05) 0px 1px 2px 0px" } }, "images": { "logo": 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"favicon": "https://framerusercontent.com/images/hqQJKl8AipXhTfU54Imc9rHYjt8.png", "ogImage": "https://framerusercontent.com/assets/lknovKtyfIhf5f4htKf2b4oJdm0.png", "logoHref": "./" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Talk to us", "reasoning": "The button 'Talk to us' has a vibrant blue background (#4229FF), which is a strong indicator of a primary CTA due to its visibility and action-oriented text." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button with a different color exists." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses with multi-entity structures" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```