{ "name": "Carta", "slug": "carta", "domain": "https://carta.com", "sources": [ "apollo_us_mid", "forbes_cloud_100", "vendr_saas_trends_report" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Plus Jakarta Sans", "role": "body" }, { "family": "IBM Plex Mono", "role": "monospace" }, { "family": "sangBleuVersailles", "role": "unknown" } ], "colors": { "primary": "#FF7D55", "accent": "#FF7D55", "background": "#FFFFFF", "textPrimary": "#1A1A1A", "link": "#FF7D55" }, "typography": { "fontFamilies": { "primary": "Plus Jakarta Sans", "heading": "Plus Jakarta Sans" }, "fontStacks": { "heading": [ "sangBleuVersailles" ], "body": [ "Plus Jakarta Sans" ], "paragraph": [ "Plus Jakarta Sans" ] }, "fontSizes": { "h1": "84px", "h2": "144px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#1A1A1A", "textColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 26, 26) 0px 0px 0px 2px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px" }, "buttonSecondary": { "background": "#F1F1F1", "textColor": "#000000", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2296%22%20height%3D%2248%22%20viewBox%3D%220%200%20674%20337%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%200V337H674V0H0ZM660.52%20323.52H13.48V13.48H660.52V323.52ZM88.4145%20175.073C88.4145%20141.29%20116.935%20121.46%20142.522%20121.46C160.842%20121.46%20177.927%20128.328%20187.067%20144.154L169.955%20154.076C167.008%20149.624%20162.975%20145.973%20158.248%20143.476C153.509%20140.978%20148.226%20139.675%20142.861%20139.716C127.813%20139.716%20109.913%20151.456%20109.913%20174.72C109.913%20197.984%20127.026%20209.928%20144.287%20209.928C156.293%20209.928%20166.261%20203.237%20172.169%20192.908L189.661%20200.984C179.761%20218.791%20162.065%20228.279%20141.517%20228.279C115.672%20228.252%2088.4145%20208.395%2088.4145%20175.06V175.073ZM252.107%20228.279C266.327%20228.279%20279.758%20222.008%20286.685%20212.901V225.428H307.817V124.08H286.685V136.635C280.098%20127.446%20266.354%20121.46%20252.107%20121.46C220.979%20121.46%20199.209%20144.113%20199.209%20174.87C199.209%20205.626%20221.183%20228.279%20252.107%20228.279ZM254.144%20140.68C273.674%20140.68%20287.079%20155.243%20287.079%20174.87C287.079%20194.496%20273.66%20209.06%20254.144%20209.06C234.628%20209.06%20220.776%20194.292%20220.776%20174.462C220.776%20154.632%20234.615%20140.68%20254.144%20140.68ZM421.382%20144.195H399.448V123.958H421.586V97.545H443.356V123.958H465.48V144.195H443.356V225.388H421.382V144.195ZM526.173%20228.279C540.42%20228.279%20553.852%20222.008%20560.778%20212.901V225.428H581.937V124.08H560.778V136.635C554.191%20127.446%20540.447%20121.46%20526.173%20121.46C495.073%20121.46%20473.302%20144.113%20473.302%20174.87C473.302%20205.626%20495.263%20228.279%20526.173%20228.279ZM528.238%20140.68C547.74%20140.68%20561.185%20155.243%20561.185%20174.87C561.185%20194.496%20547.74%20209.06%20528.238%20209.06C508.735%20209.06%20494.869%20194.292%20494.869%20174.462C494.869%20154.632%20508.708%20140.68%20528.238%20140.68ZM355.663%20225.293H333.689V123.944H353.816V142.81C358.8%20131.599%20366.283%20124.297%20378.452%20123.686C380.965%20123.646%20383.463%20123.686%20385.976%20123.958L385.639%20144.236C368.16%20144.236%20355.677%20153.601%20355.677%20179.715V225.306L355.663%20225.293Z%22%20fill%3D%22%231A1A1A%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://carta.com/favicon.ico?f698f762107ca70d", "ogImage": "https://images.ctfassets.net/y88td1zx1ufe/6RvXq471HohgYLlne9iKay/2fc871803860bcdf6cc5c57810352c23/carta-logo_digital_dk_small.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Carta'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Request a demo", "reasoning": "Button #1 'Request a demo' has a dark background (#1A1A1A) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to engage with the service." }, "secondary": { "index": 5, "text": "With Carta, I can review a high volume of data in a fraction of the time. Because the same data powe", "reasoning": "Button #0 has a light background (#F1F1F1) and is less prominent, making it suitable as a secondary button. It is from a different color group than the primary button." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "business professionals and private capital investors" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Carta'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/carta/677238c342.webp", "alt": "What's New in Product | Carta's Product Update Center", "source_url": "https://carta.com/product-updates/", "image_url": "https://images.ctfassets.net/y88td1zx1ufe/4f4TqubkmmKxYWzeEGBXiD/0dd1f550f81fcbf90a4c1456279967cc/Q1_2026_-_LP_CRM.png", "width": 5420, "height": 3256, "bytes": 544295, "query": "site:carta.com", "query_suffix": "site:carta.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/carta/fc37a206dc.webp", "alt": "The Carta Blog", "source_url": "https://carta.com/uk/en/blog/", "image_url": "https://images.ctfassets.net/y88td1zx1ufe/6L3JZlVcd3zwPUPTWZCVaA/6e58abaf68d2ce4c858d3524e0f0b24d/CTC_standalone_announcement.png", "width": 1200, "height": 675, "bytes": 57582, "query": "site:carta.com blog", "query_suffix": "site:carta.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/carta/50b97103ee.webp", "alt": "Carta's API Platform: Build with equity, together | Carta", "source_url": "https://carta.com/api/", "image_url": "https://images.ctfassets.net/y88td1zx1ufe/69pXeCCoJZ4Vod1B6aDKc3/f05065caabe553eaf9beedd357d40cd8/Carta_API.png", "width": 6000, "height": 3576, "bytes": 222608, "query": "site:carta.com", "query_suffix": "site:carta.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/carta/69454ab8ab.webp", "alt": "The Carta Blog: All Posts", "source_url": "https://carta.com/blog/all/", "image_url": "https://images.ctfassets.net/y88td1zx1ufe/hxfnrjHlJT5ou95Zv5BM1/7ccaa27146a908de2c0b2be82787f10a/private-market-investing.png", "width": 1200, "height": 627, "bytes": 30613, "query": "site:carta.com blog", "query_suffix": "site:carta.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/carta/6350e2f0a5.webp", "alt": "Carta discusses access to capital, INVEST Act at SEC Small Business Forum", "source_url": "https://carta.com/policy/policy-weekly-03-10-26/", "image_url": "https://carta.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fy88td1zx1ufe%2F1VqdABiceXF9Z8rc6AE4Zz%2Fb48df2f796b9b3d581ad306f4af1a293%2FCarta_SECSmall_Biz_Forum_2026_1_.jpeg&w=3840&q=75", "width": 3840, "height": 2880, "bytes": 995276, "query": "site:carta.com", "query_suffix": "site:carta.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/carta/6b616ededb.webp", "alt": "The Carta Blog", "source_url": "https://carta.com/blog/", "image_url": "https://images.ctfassets.net/y88td1zx1ufe/7kI6bYRBiOhW84tQepe9wE/1755875844e6656d72f07a45552678b9/QSBS_-_HBxCarta__1_.png", "width": 1200, "height": 675, "bytes": 41256, "query": "site:carta.com blog", "query_suffix": "site:carta.com blog" } ], "font_resources": [ { "family": "Plus Jakarta Sans", "google_fonts_url": "https://fonts.google.com/specimen/Plus+Jakarta+Sans" }, { "family": "Plus Jakarta Sans", "google_fonts_url": "https://fonts.google.com/specimen/Plus+Jakarta+Sans" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Plus+Jakarta+Sans&family=Plus+Jakarta+Sans&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/carta", "agent_instructions": "You are designing or implementing in Carta's brand identity.\n\n# Brand profile\n- Company: Carta\n- Source: https://carta.com\n- Color scheme: light\n\n# Colors\n- primary: #FF7D55\n- accent: #FF7D55\n- background: #FFFFFF\n- textPrimary: #1A1A1A\n- link: #FF7D55\n\n# Typography\n- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 26, 26) 0px 0px 0px 2px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px\n- buttonSecondary: background=#F1F1F1, textColor=#000000, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: business professionals and private capital investors\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/carta.json", "page_markdown": "# Carta Brand Identity\n\nA complete profile of **Carta**'s visual system — colors, typography, components, and personality — extracted from https://carta.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/carta\n- Machine-readable JSON: https://characterquilt.com/branding/carta.json\n- Per-page llms.txt: https://characterquilt.com/branding/carta/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #FF7D55 |\n| Accent | #FF7D55 |\n| Body Font | Plus Jakarta Sans |\n| Heading Font | Plus Jakarta Sans |\n\n## Color Palette\n\n- primary: #FF7D55\n- accent: #FF7D55\n- background: #FFFFFF\n- textPrimary: #1A1A1A\n- link: #FF7D55\n\n## Typography\n\n- primary: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n- heading: Plus Jakarta Sans — https://fonts.google.com/specimen/Plus+Jakarta+Sans\n\n## Visual Assets\n\n- Logo: data:image/svg+xml;utf8,%3Csvg%20width%3D%2296%22%20height%3D%2248%22%20viewBox%3D%220%200%20674%20337%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%200V337H674V0H0ZM660.52%20323.52H13.48V13.48H660.52V323.52ZM88.4145%20175.073C88.4145%20141.29%20116.935%20121.46%20142.522%20121.46C160.842%20121.46%20177.927%20128.328%20187.067%20144.154L169.955%20154.076C167.008%20149.624%20162.975%20145.973%20158.248%20143.476C153.509%20140.978%20148.226%20139.675%20142.861%20139.716C127.813%20139.716%20109.913%20151.456%20109.913%20174.72C109.913%20197.984%20127.026%20209.928%20144.287%20209.928C156.293%20209.928%20166.261%20203.237%20172.169%20192.908L189.661%20200.984C179.761%20218.791%20162.065%20228.279%20141.517%20228.279C115.672%20228.252%2088.4145%20208.395%2088.4145%20175.06V175.073ZM252.107%20228.279C266.327%20228.279%20279.758%20222.008%20286.685%20212.901V225.428H307.817V124.08H286.685V136.635C280.098%20127.446%20266.354%20121.46%20252.107%20121.46C220.979%20121.46%20199.209%20144.113%20199.209%20174.87C199.209%20205.626%20221.183%20228.279%20252.107%20228.279ZM254.144%20140.68C273.674%20140.68%20287.079%20155.243%20287.079%20174.87C287.079%20194.496%20273.66%20209.06%20254.144%20209.06C234.628%20209.06%20220.776%20194.292%20220.776%20174.462C220.776%20154.632%20234.615%20140.68%20254.144%20140.68ZM421.382%20144.195H399.448V123.958H421.586V97.545H443.356V123.958H465.48V144.195H443.356V225.388H421.382V144.195ZM526.173%20228.279C540.42%20228.279%20553.852%20222.008%20560.778%20212.901V225.428H581.937V124.08H560.778V136.635C554.191%20127.446%20540.447%20121.46%20526.173%20121.46C495.073%20121.46%20473.302%20144.113%20473.302%20174.87C473.302%20205.626%20495.263%20228.279%20526.173%20228.279ZM528.238%20140.68C547.74%20140.68%20561.185%20155.243%20561.185%20174.87C561.185%20194.496%20547.74%20209.06%20528.238%20209.06C508.735%20209.06%20494.869%20194.292%20494.869%20174.462C494.869%20154.632%20508.708%20140.68%20528.238%20140.68ZM355.663%20225.293H333.689V123.944H353.816V142.81C358.8%20131.599%20366.283%20124.297%20378.452%20123.686C380.965%20123.646%20383.463%20123.686%20385.976%20123.958L385.639%20144.236C368.16%20144.236%20355.677%20153.601%20355.677%20179.715V225.306L355.663%20225.293Z%22%20fill%3D%22%231A1A1A%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\n- Favicon: https://carta.com/favicon.ico?f698f762107ca70d\n- Social card (og:image): https://images.ctfassets.net/y88td1zx1ufe/6RvXq471HohgYLlne9iKay/2fc871803860bcdf6cc5c57810352c23/carta-logo_digital_dk_small.png\n\n## UI Components\n\n- buttonPrimary: background=#1A1A1A, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 26, 26) 0px 0px 0px 2px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px\n- buttonSecondary: background=#F1F1F1, textColor=#000000, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: business professionals and private capital investors\n\n## Carta Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **What's New in Product | Carta's Product Update Center**\n - Image: https://images.ctfassets.net/y88td1zx1ufe/4f4TqubkmmKxYWzeEGBXiD/0dd1f550f81fcbf90a4c1456279967cc/Q1_2026_-_LP_CRM.png\n - Source: https://carta.com/product-updates/\n- **The Carta Blog**\n - Image: https://images.ctfassets.net/y88td1zx1ufe/6L3JZlVcd3zwPUPTWZCVaA/6e58abaf68d2ce4c858d3524e0f0b24d/CTC_standalone_announcement.png\n - Source: https://carta.com/uk/en/blog/\n- **Carta's API Platform: Build with equity, together | Carta**\n - Image: https://images.ctfassets.net/y88td1zx1ufe/69pXeCCoJZ4Vod1B6aDKc3/f05065caabe553eaf9beedd357d40cd8/Carta_API.png\n - Source: https://carta.com/api/\n- **The Carta Blog: All Posts**\n - Image: https://images.ctfassets.net/y88td1zx1ufe/hxfnrjHlJT5ou95Zv5BM1/7ccaa27146a908de2c0b2be82787f10a/private-market-investing.png\n - Source: https://carta.com/blog/all/\n- **Carta discusses access to capital, INVEST Act at SEC Small Business Forum**\n - Image: https://carta.com/_next/image/?url=https%3A%2F%2Fimages.ctfassets.net%2Fy88td1zx1ufe%2F1VqdABiceXF9Z8rc6AE4Zz%2Fb48df2f796b9b3d581ad306f4af1a293%2FCarta_SECSmall_Biz_Forum_2026_1_.jpeg&w=3840&q=75\n - Source: https://carta.com/policy/policy-weekly-03-10-26/\n- **The Carta Blog**\n - Image: https://images.ctfassets.net/y88td1zx1ufe/7kI6bYRBiOhW84tQepe9wE/1755875844e6656d72f07a45552678b9/QSBS_-_HBxCarta__1_.png\n - Source: https://carta.com/blog/\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Plus Jakarta Sans\",\n \"role\": \"body\"\n },\n {\n \"family\": \"IBM Plex Mono\",\n \"role\": \"monospace\"\n },\n {\n \"family\": \"sangBleuVersailles\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#FF7D55\",\n \"accent\": \"#FF7D55\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#1A1A1A\",\n \"link\": \"#FF7D55\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Plus Jakarta Sans\",\n \"heading\": \"Plus Jakarta Sans\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"sangBleuVersailles\"\n ],\n \"body\": [\n \"Plus Jakarta Sans\"\n ],\n \"paragraph\": [\n \"Plus Jakarta Sans\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"84px\",\n \"h2\": \"144px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#1A1A1A\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"8px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"8px\",\n \"topRight\": \"8px\",\n \"bottomRight\": \"8px\",\n \"bottomLeft\": \"8px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(26, 26, 26) 0px 0px 0px 2px inset, rgba(0, 0, 0, 0) 0px 0px 0px 0px\"\n },\n \"buttonSecondary\": {\n \"background\": \"#F1F1F1\",\n \"textColor\": \"#000000\",\n \"borderRadius\": \"0px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"0px\",\n \"topRight\": \"0px\",\n \"bottomRight\": \"0px\",\n \"bottomLeft\": \"0px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": \"data:image/svg+xml;utf8,%3Csvg%20width%3D%2296%22%20height%3D%2248%22%20viewBox%3D%220%200%20674%20337%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M0%200V337H674V0H0ZM660.52%20323.52H13.48V13.48H660.52V323.52ZM88.4145%20175.073C88.4145%20141.29%20116.935%20121.46%20142.522%20121.46C160.842%20121.46%20177.927%20128.328%20187.067%20144.154L169.955%20154.076C167.008%20149.624%20162.975%20145.973%20158.248%20143.476C153.509%20140.978%20148.226%20139.675%20142.861%20139.716C127.813%20139.716%20109.913%20151.456%20109.913%20174.72C109.913%20197.984%20127.026%20209.928%20144.287%20209.928C156.293%20209.928%20166.261%20203.237%20172.169%20192.908L189.661%20200.984C179.761%20218.791%20162.065%20228.279%20141.517%20228.279C115.672%20228.252%2088.4145%20208.395%2088.4145%20175.06V175.073ZM252.107%20228.279C266.327%20228.279%20279.758%20222.008%20286.685%20212.901V225.428H307.817V124.08H286.685V136.635C280.098%20127.446%20266.354%20121.46%20252.107%20121.46C220.979%20121.46%20199.209%20144.113%20199.209%20174.87C199.209%20205.626%20221.183%20228.279%20252.107%20228.279ZM254.144%20140.68C273.674%20140.68%20287.079%20155.243%20287.079%20174.87C287.079%20194.496%20273.66%20209.06%20254.144%20209.06C234.628%20209.06%20220.776%20194.292%20220.776%20174.462C220.776%20154.632%20234.615%20140.68%20254.144%20140.68ZM421.382%20144.195H399.448V123.958H421.586V97.545H443.356V123.958H465.48V144.195H443.356V225.388H421.382V144.195ZM526.173%20228.279C540.42%20228.279%20553.852%20222.008%20560.778%20212.901V225.428H581.937V124.08H560.778V136.635C554.191%20127.446%20540.447%20121.46%20526.173%20121.46C495.073%20121.46%20473.302%20144.113%20473.302%20174.87C473.302%20205.626%20495.263%20228.279%20526.173%20228.279ZM528.238%20140.68C547.74%20140.68%20561.185%20155.243%20561.185%20174.87C561.185%20194.496%20547.74%20209.06%20528.238%20209.06C508.735%20209.06%20494.869%20194.292%20494.869%20174.462C494.869%20154.632%20508.708%20140.68%20528.238%20140.68ZM355.663%20225.293H333.689V123.944H353.816V142.81C358.8%20131.599%20366.283%20124.297%20378.452%20123.686C380.965%20123.646%20383.463%20123.686%20385.976%20123.958L385.639%20144.236C368.16%20144.236%20355.677%20153.601%20355.677%20179.715V225.306L355.663%20225.293Z%22%20fill%3D%22%231A1A1A%22%20style%3D%22fill%3A%20rgb(26%2C%2026%2C%2026)%20!important%3B%22%2F%3E%3C%2Fsvg%3E\",\n \"favicon\": \"https://carta.com/favicon.ico?f698f762107ca70d\",\n \"ogImage\": \"https://images.ctfassets.net/y88td1zx1ufe/6RvXq471HohgYLlne9iKay/2fc871803860bcdf6cc5c57810352c23/carta-logo_digital_dk_small.png\",\n \"logoHref\": \"/\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 0,\n \"reasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Carta'.\",\n \"confidence\": 0.95,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"Request a demo\",\n \"reasoning\": \"Button #1 'Request a demo' has a dark background (#1A1A1A) with white text, making it stand out as a primary CTA. The text is action-oriented, encouraging users to engage with the service.\"\n },\n \"secondary\": {\n \"index\": 5,\n \"text\": \"With Carta, I can review a high volume of data in a fraction of the time. Because the same data powe\",\n \"reasoning\": \"Button #0 has a light background (#F1F1F1) and is less prominent, making it suitable as a secondary button. It is from a different color group than the primary button.\"\n },\n \"confidence\": 0.9\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"business professionals and private capital investors\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.9,\n \"colors\": 0.9,\n \"overall\": 0.9\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 0,\n \"selectedLogoReasoning\": \"Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand 'Carta'.\",\n \"confidence\": 0.95\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }