# Cartesia Brand Identity

A complete profile of **Cartesia**'s visual system — colors, typography, components, and personality — extracted from https://www.cartesia.ai/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cartesia
- Machine-readable JSON: https://characterquilt.com/branding/cartesia.json
- Per-page llms.txt: https://characterquilt.com/branding/cartesia/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #BAF89B |
| Accent | #F5F3EF |
| Body Font | Inter |
| Heading Font | Inter |

## Color Palette

- primary: #BAF89B
- accent: #F5F3EF
- background: #181818
- textPrimary: #181818
- link: #44CCFF

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Inter — https://fonts.google.com/specimen/Inter

## Visual Assets

- Favicon: https://framerusercontent.com/images/5jGhWBgOI7ZZpIovFZnuwgRvVU.png
- Social card (og:image): https://framerusercontent.com/assets/nvFWoimT13QFzTrSNSycJkZp5o.jpg

## UI Components

- input: background=transparent, textColor=null, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#F5F3EF, textColor=#0000EE, borderRadius=50px, shadow=none
- buttonSecondary: background=#212121, textColor=#F5F3EF, borderColor=#3B3B3B, borderRadius=30px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

## Cartesia Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Introduction - Cartesia Docs**
  - Image: https://mintcdn.com/cartesia-2650f86a/bcE0PrYtfJKz4Yg4/assets/images/agents/line-architecture.png?fit=max&auto=format&n=bcE0PrYtfJKz4Yg4&q=85&s=be12194015bac6c04b9f23413e785b53
  - Source: https://docs.cartesia.ai/line/introduction
- **Tis the Hackathon season at Cartesia - Cartesia**
  - Image: https://framerusercontent.com/images/XvaZSPcaGznjLQsTIknxeQK6Ul4.jpg?width=3024&height=4032
  - Source: https://cartesia.ai/blog/hacktober
- **Pipecat - Cartesia Docs**
  - Image: https://mintlify.s3.us-west-1.amazonaws.com/cartesia-2650f86a/logo/favicon.png
  - Source: https://docs.cartesia.ai/integrations/pipecat
- **Top 10 Best ElevenLabs Alternatives in 2025 | Cartesia**
  - Image: https://framerusercontent.com/images/IkhGW1VMKlrpCV4ree7EpVEf50.png?width=1832&height=1322
  - Source: https://cartesia.ai/learn/top-elevenlabs-alternatives
- **State of voice AI 2024 - Cartesia**
  - Image: https://framerusercontent.com/images/NvKRQq3rPKQeiUVO3d8hNYco1w.png?width=3436&height=2166
  - Source: https://cartesia.ai/blog/state-of-voice-ai-2024
- **Blog | Cartesia**
  - Image: https://framerusercontent.com/images/TP3D8taZkx4if8b59moW583kM.webp?width=848&height=448
  - Source: https://cartesia.ai/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#BAF89B",
    "accent": "#F5F3EF",
    "background": "#181818",
    "textPrimary": "#181818",
    "link": "#44CCFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Inter",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "48px",
      "body": "13px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": null,
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F5F3EF",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#212121",
      "textColor": "#F5F3EF",
      "borderColor": "#3B3B3B",
      "borderRadius": "30px",
      "borderRadiusCorners": {
        "topLeft": "30px",
        "topRight": "30px",
        "bottomRight": "30px",
        "bottomLeft": "30px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://framerusercontent.com/images/5jGhWBgOI7ZZpIovFZnuwgRvVU.png",
    "ogImage": "https://framerusercontent.com/assets/nvFWoimT13QFzTrSNSycJkZp5o.jpg"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start for Free",
      "reasoning": "The button 'Start for Free' is action-oriented and uses a vibrant color (#F5F3EF) that stands out, making it the primary CTA."
    },
    "secondary": {
      "index": 4,
      "text": "Customer Support",
      "reasoning": "The button 'Customer Support' has a different background color (#212121) and serves a supportive role, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```