# Cascade Space Brand Identity

A complete profile of **Cascade Space**'s visual system — colors, typography, components, and personality — extracted from https://cascade.space. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cascade-space
- Machine-readable JSON: https://characterquilt.com/branding/cascade-space.json
- Per-page llms.txt: https://characterquilt.com/branding/cascade-space/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #9CA3AF |
| Accent | #E8E4D5 |
| Body Font | Repro |
| Heading Font | Repro |

## Color Palette

- primary: #9CA3AF
- secondary: #08180A
- accent: #E8E4D5
- background: #050501
- textPrimary: #050501
- link: #E8E4D5

## Typography

- primary: Repro — https://fonts.google.com/specimen/Repro
- heading: Repro — https://fonts.google.com/specimen/Repro

## Visual Assets

- Logo: https://cascade.space/assets/logos/cascade-space--logo-home.svg
- Favicon: https://cascade.space/favicon.ico?favicon.0q-ou.ter4ets.ico?dpl=dpl_4wjauTjf2eEJv9HydsQEmX9Ft1BC
- Social card (og:image): https://cascade.space/assets/images/og-home.jpg

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=#374151, borderRadius=0px, shadow=none
- buttonPrimary: background=#131313, textColor=#000000, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: space industry professionals and enthusiasts

## Cascade Space Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **The Array - Cascade Space | Cascade Space**
  - Image: https://cascade.space/assets/images/heros/hero-bg--array.webp
  - Source: https://cascade.space/array/
- **Cascade Space - Beyond Low Earth Orbit**
  - Image: https://cascade.space/assets/images/heros/hero-bg--home.webp
  - Source: https://cascade.space/
- **Cascade Designer - Cascade Space | Cascade Space**
  - Image: https://cascade.space/assets/images/mobile/editor/09.webp
  - Source: https://cascade.space/designer/
- **Cascade Designer - Cascade Space | Cascade Space**
  - Image: https://cascade.space/assets/images/mobile/editor/03.webp
  - Source: https://cascade.space/designer/
- **Cascade Designer - Cascade Space | Cascade Space**
  - Image: https://cascade.space/assets/images/mobile/editor/02.webp
  - Source: https://cascade.space/designer/
- **Cascade Space - Beyond Low Earth Orbit**
  - Image: https://cascade.space/assets/images/feature-visual-01.webp
  - Source: https://cascade.space/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Repro",
      "role": "unknown"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#08180A",
    "accent": "#E8E4D5",
    "background": "#050501",
    "textPrimary": "#050501",
    "link": "#E8E4D5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Repro",
      "heading": "Repro"
    },
    "fontStacks": {
      "heading": [
        "Repro",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Repro",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Repro",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "56px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#374151",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#131313",
      "textColor": "#000000",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cascade.space/assets/logos/cascade-space--logo-home.svg",
    "favicon": "https://cascade.space/favicon.ico?favicon.0q-ou.ter4ets.ico?dpl=dpl_4wjauTjf2eEJv9HydsQEmX9Ft1BC",
    "ogImage": "https://cascade.space/assets/images/og-home.jpg",
    "logoAlt": "Cascade Space Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Cascade Space'. It is the most prominent logo on the page.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "The button labeled 'Learn More' is styled with the class 'btn--primary', indicating it is the main call-to-action. It is the only button detected, making it the default primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "space industry professionals and enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and matches the brand name 'Cascade Space'. It is the most prominent logo on the page.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```