# Catamaran Brand Identity

A complete profile of **Catamaran**'s visual system — colors, typography, components, and personality — extracted from https://www.trycatamaran.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/catamaran
- Machine-readable JSON: https://characterquilt.com/branding/catamaran.json
- Per-page llms.txt: https://characterquilt.com/branding/catamaran/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #F1E8FF |
| Accent | #131314 |
| Body Font | Inter Tight |
| Heading Font | Inter Tight |

## Color Palette

- primary: #F1E8FF
- secondary: #0071B2
- accent: #131314
- background: #FFFFFF
- textPrimary: #131314
- link: #0000EE

## Typography

- primary: Inter Tight — https://fonts.google.com/specimen/Inter+Tight
- heading: Inter Tight — https://fonts.google.com/specimen/Inter+Tight

## Visual Assets

- Logo: https://framerusercontent.com/images/Xr2dfO0zP4DrXHwz7uWw7kE5Vo.png?scale-down-to=512
- Favicon: https://framerusercontent.com/images/NoIQS7Usv0EXQ505LUMkqwxBmio.png
- Social card (og:image): https://framerusercontent.com/assets/Bgn4x0eg8IWHQ83iN4ESKdLoTdk.png

## UI Components

- input: background=transparent, textColor=#999999, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#131314, textColor=#0000EE, borderRadius=100px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=100px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

## Catamaran Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Prediction markets for insurance, weather derivatives and more - Process —  Unlimited Design Agency Template**
  - Image: https://framerusercontent.com/images/Ztdsjs7MFp7QVMrK9CHWW073L0.webp
  - Source: https://trycatamaran.com/blog/prediction-markets
- **Process — Unlimited Design Agency Template**
  - Image: https://framerusercontent.com/images/RY4Bn3Kfy5TgNf5redS4ETYLQ.png
  - Source: https://trycatamaran.com/blog
- **Prediction markets for insurance, weather derivatives and more - Process —  Unlimited Design Agency Template**
  - Image: https://framerusercontent.com/images/2fd3k05OLwOc7YQFKIzjqZgvnU.webp
  - Source: https://trycatamaran.com/blog/prediction-markets
- **Catamaran - Total Risk Intelligence**
  - Image: https://framerusercontent.com/assets/Bgn4x0eg8IWHQ83iN4ESKdLoTdk.png
  - Source: https://trycatamaran.com/catamaranversion2
- **Prediction markets for insurance, weather derivatives and more - Process —  Unlimited Design Agency Template**
  - Image: https://framerusercontent.com/images/14trODNq80rjyMPaUh9r2MaI2o.webp
  - Source: https://trycatamaran.com/blog/prediction-markets
- **Process — Unlimited Design Agency Template**
  - Image: https://framerusercontent.com/images/YzFGtP2c0oYdFAyVPlyy5wsG814.jpeg
  - Source: https://trycatamaran.com/blog

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter Tight",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F1E8FF",
    "secondary": "#0071B2",
    "accent": "#131314",
    "background": "#FFFFFF",
    "textPrimary": "#131314",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter Tight",
      "heading": "Inter Tight"
    },
    "fontStacks": {
      "heading": [
        "Inter Tight",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter Tight",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#999999",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#131314",
      "textColor": "#0000EE",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Xr2dfO0zP4DrXHwz7uWw7kE5Vo.png?scale-down-to=512",
    "favicon": "https://framerusercontent.com/images/NoIQS7Usv0EXQ505LUMkqwxBmio.png",
    "ogImage": "https://framerusercontent.com/assets/Bgn4x0eg8IWHQ83iN4ESKdLoTdk.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Catamaran'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 ('Book a Demo') is likely the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background."
    },
    "secondary": {
      "index": 1,
      "text": "Watch a demo",
      "reasoning": "Button #1 ('Watch a demo') serves as a secondary action with a lighter background, providing a contrast to the primary button's dark color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'Catamaran'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```