# Caviar Brand Identity A complete profile of **Caviar**'s visual system — colors, typography, components, and personality — extracted from http://trycaviar.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/caviar - Machine-readable JSON: https://characterquilt.com/branding/caviar.json - Per-page llms.txt: https://characterquilt.com/branding/caviar/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2D3C48 | | Accent | #0000EE | | Body Font | Times New Roman | | Heading Font | Times New Roman | ## Color Palette - primary: #2D3C48 - secondary: #F86932 - accent: #0000EE - background: #1F2327 - textPrimary: #1F2327 - link: #0000EE ## Typography - primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman - heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20width%3D%22127%22%20height%3D%2232%22%20viewBox%3D%220%200%20430%20108%22%20fill%3D%22%23F97242%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20d%3D%22M304.29%2C16%20C298.393%2C16%20293.645%2C20.7264313%20293.645%2C26.5988753%20C293.645%2C32.4713193%20298.393%2C37.1987462%20304.29%2C37.1987462%20C310.188%2C37.1987462%20314.936%2C32.4713193%20314.936%2C26.5988753%20C314.936%2C20.7264313%20310.188%2C16%20304.29%2C16%20Z%20M366.443%2C109.10283%20C353.497%2C109.10283%20344.577%2C97.7870748%20344.577%2C84.4670416%20C344.577%2C71.1450171%20353.497%2C59.8292615%20366.443%2C59.8292615%20C379.824%2C59.8292615%20387.735%2C71.1450171%20387.735%2C84.4670416%20C387.735%2C97.7870748%20379.824%2C109.10283%20366.443%2C109.10283%20Z%20M387.735%2C55.8187149%20C382.124%2C48.8002581%20374.211%2C44.9330875%20364.575%2C44.9330875%20C344.145%2C44.9330875%20327.027%2C62.264663%20327.027%2C84.4670416%20C327.027%2C106.668424%20344.145%2C124%20364.575%2C124%20C374.211%2C124%20382.124%2C120.130838%20387.735%2C113.112381%20L387.735%2C122.279487%20L404.422%2C122.279487%20L404.422%2C46.6516087%20L387.735%2C46.6516087%20L387.735%2C55.8187149%20Z%20M295.659%2C122.279487%20L312.923%2C122.279487%20L312.923%2C46.6516087%20L295.659%2C46.6516087%20L295.659%2C122.279487%20Z%20M461.82%2C45.36222%20C452.758%2C45.36222%20444.99%2C49.0870102%20440.386%2C56.1054669%20L440.386%2C46.6516087%20L423.699%2C46.6516087%20L423.699%2C122.279487%20L440.961%2C122.279487%20L440.961%2C85.0385544%20C440.961%2C66.5619618%20451.319%2C61.5487785%20460.671%2C61.5487785%20C463.116%2C61.5487785%20465.849%2C61.8355306%20467%2C62.121287%20L467%2C45.9357242%20C466.424%2C45.6499677%20463.548%2C45.36222%20461.82%2C45.36222%20Z%20M77.568%2C109.10283%20C64.334%2C109.10283%2054.55%2C97.7870748%2054.55%2C84.4670416%20C54.55%2C71.1450171%2064.334%2C59.8292615%2077.568%2C59.8292615%20C86.775%2C59.8292615%2092.961%2C65.129197%2096.414%2C68.8529916%20L107.202%2C58.2541163%20C99.866%2C50.0896469%2089.22%2C44.9330875%2076.993%2C44.9330875%20C54.55%2C44.9330875%2037%2C62.264663%2037%2C84.4670416%20C37%2C106.668424%2054.55%2C124%2076.993%2C124%20C89.797%2C124%20100.872%2C118.698073%20108.21%2C109.818715%20L97.133%2C98.9310962%20C94.975%2C101.796626%2088.213%2C109.10283%2077.568%2C109.10283%20Z%20M243.872%2C101.940998%20L223.588%2C46.6516087%20L204.742%2C46.6516087%20L234.521%2C122.279487%20L253.222%2C122.279487%20L283.001%2C46.6516087%20L264.157%2C46.6516087%20L243.872%2C101.940998%20Z%20M154.393%2C109.10283%20C141.447%2C109.10283%20132.527%2C97.7870748%20132.527%2C84.4670416%20C132.527%2C71.1450171%20141.447%2C59.8292615%20154.393%2C59.8292615%20C167.773%2C59.8292615%20175.685%2C71.1450171%20175.685%2C84.4670416%20C175.685%2C97.7870748%20167.773%2C109.10283%20154.393%2C109.10283%20Z%20M175.685%2C55.8187149%20C170.074%2C48.8002581%20162.161%2C44.9330875%20152.524%2C44.9330875%20C132.095%2C44.9330875%20114.977%2C62.264663%20114.977%2C84.4670416%20C114.977%2C106.668424%20132.095%2C124%20152.524%2C124%20C162.161%2C124%20170.074%2C120.130838%20175.685%2C113.112381%20L175.685%2C122.279487%20L192.372%2C122.279487%20L192.372%2C46.6516087%20L175.685%2C46.6516087%20L175.685%2C55.8187149%20Z%22%20transform%3D%22translate(-37%20-16)%22%20style%3D%22fill%3A%20rgb(249%2C%20114%2C%2066)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://cdn.doordash.com/static/img/caviar-apple-touch-icon-144x144-precomposed.png?cav-nonce ## UI Components - input: background=#FAFAFA, textColor=#2D3C48, borderColor=null, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: urban consumers looking for food delivery ## Caviar Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Portland, OR | News, Trends, and Inspiration from the Best Restaurants and Stores for Delivery Near You | DoorDash Blog** - Image: https://images.ctfassets.net/trvmqu12jq2l/27zdOcwJgtA58c244bJGBG/8898a9855081d4a55b431b2cd1e4e901/Cx-DD-Portland-Thai-LEAD.jpg?q=60&w=386&h=218&fm=webp&f=faces&fit=fill - Source: https://blog.trycaviar.com/en-us/topic/portland-or - **Caviar Food Delivery & Takeout - From Restaurants Near You** - Image: https://img.cdn4dd.com/cdn-cgi/image/fit=contain,format=auto/https://doordash-static.s3.amazonaws.com/media/store/header/e625f22f-2ee2-48a9-839e-dd868881a0c9.jpg - Source: https://www.trycaviar.com/food-delivery/new-york-city-ny-restaurants/italian/ - **Entrega de alimentos y servicio para llevar Caviar - De restaurantes cercanos** - Image: https://img.cdn4dd.com/cdn-cgi/image/fit=contain,format=auto/https://doordash-static.s3.amazonaws.com/media/store/header/26d56189-d252-4f9f-8139-28a1bbf36726.jpg - Source: https://www.trycaviar.com/es/food-delivery/smithfield-sa-restaurants/dessert/ - **DoorDash: Food, Grocery and Retail - Fast Same Day Delivery** - Image: https://img.cdn4dd.com/cdn-cgi/image/fit=contain,format=auto/https://doordash-static.s3.amazonaws.com/media/photosV2/44319106-8631-4fd1-9363-df1aa72350c3-retina-large.PNG - Source: https://www.trycaviar.com/en-AU/food-delivery/nicolet-qc-restaurants/ - **Order NORI - Boca Raton, FL Menu Delivery [Menu & Prices] | Boca Raton - Caviar** - Image: https://img.cdn4dd.com/cdn-cgi/image/fit=contain,width=1200,height=672,format=auto/https://doordash-static.s3.amazonaws.com/media/restaurant/cover_square/a8513244-9d95-4a92-8b9f-b5dd34d1a8b4.png - Source: https://www.trycaviar.com/store/nori-boca-raton-211517 - **Entrega de alimentos y servicio para llevar Caviar - De restaurantes cercanos** - Image: https://img.cdn4dd.com/cdn-cgi/image/fit=contain,format=auto/https://doordash-static.s3.amazonaws.com/media/store/header/d8a454f0-099a-420a-9b0d-9c23bde1f607.jpg - Source: https://www.trycaviar.com/es-US/food-delivery/pomona-ca-restaurants/fast-food ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Times New Roman", "role": "body" }, { "family": "Arial", "role": "body" }, { "family": "SQ Market", "role": "unknown" }, { "family": "Segoe UI", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#2D3C48", "secondary": "#F86932", "accent": "#0000EE", "background": "#1F2327", "textPrimary": "#1F2327", "link": "#0000EE" }, "typography": { "fontFamilies": { "primary": "Times New Roman", "heading": "Times New Roman" }, "fontStacks": { "heading": [ "Times New Roman" ], "body": [ "Times New Roman" ], "paragraph": [ "Times New Roman" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "8px" }, "components": { "input": { "background": "#FAFAFA", "textColor": "#2D3C48", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20aria-hidden%3D%22true%22%20width%3D%22127%22%20height%3D%2232%22%20viewBox%3D%220%200%20430%20108%22%20fill%3D%22%23F97242%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20d%3D%22M304.29%2C16%20C298.393%2C16%20293.645%2C20.7264313%20293.645%2C26.5988753%20C293.645%2C32.4713193%20298.393%2C37.1987462%20304.29%2C37.1987462%20C310.188%2C37.1987462%20314.936%2C32.4713193%20314.936%2C26.5988753%20C314.936%2C20.7264313%20310.188%2C16%20304.29%2C16%20Z%20M366.443%2C109.10283%20C353.497%2C109.10283%20344.577%2C97.7870748%20344.577%2C84.4670416%20C344.577%2C71.1450171%20353.497%2C59.8292615%20366.443%2C59.8292615%20C379.824%2C59.8292615%20387.735%2C71.1450171%20387.735%2C84.4670416%20C387.735%2C97.7870748%20379.824%2C109.10283%20366.443%2C109.10283%20Z%20M387.735%2C55.8187149%20C382.124%2C48.8002581%20374.211%2C44.9330875%20364.575%2C44.9330875%20C344.145%2C44.9330875%20327.027%2C62.264663%20327.027%2C84.4670416%20C327.027%2C106.668424%20344.145%2C124%20364.575%2C124%20C374.211%2C124%20382.124%2C120.130838%20387.735%2C113.112381%20L387.735%2C122.279487%20L404.422%2C122.279487%20L404.422%2C46.6516087%20L387.735%2C46.6516087%20L387.735%2C55.8187149%20Z%20M295.659%2C122.279487%20L312.923%2C122.279487%20L312.923%2C46.6516087%20L295.659%2C46.6516087%20L295.659%2C122.279487%20Z%20M461.82%2C45.36222%20C452.758%2C45.36222%20444.99%2C49.0870102%20440.386%2C56.1054669%20L440.386%2C46.6516087%20L423.699%2C46.6516087%20L423.699%2C122.279487%20L440.961%2C122.279487%20L440.961%2C85.0385544%20C440.961%2C66.5619618%20451.319%2C61.5487785%20460.671%2C61.5487785%20C463.116%2C61.5487785%20465.849%2C61.8355306%20467%2C62.121287%20L467%2C45.9357242%20C466.424%2C45.6499677%20463.548%2C45.36222%20461.82%2C45.36222%20Z%20M77.568%2C109.10283%20C64.334%2C109.10283%2054.55%2C97.7870748%2054.55%2C84.4670416%20C54.55%2C71.1450171%2064.334%2C59.8292615%2077.568%2C59.8292615%20C86.775%2C59.8292615%2092.961%2C65.129197%2096.414%2C68.8529916%20L107.202%2C58.2541163%20C99.866%2C50.0896469%2089.22%2C44.9330875%2076.993%2C44.9330875%20C54.55%2C44.9330875%2037%2C62.264663%2037%2C84.4670416%20C37%2C106.668424%2054.55%2C124%2076.993%2C124%20C89.797%2C124%20100.872%2C118.698073%20108.21%2C109.818715%20L97.133%2C98.9310962%20C94.975%2C101.796626%2088.213%2C109.10283%2077.568%2C109.10283%20Z%20M243.872%2C101.940998%20L223.588%2C46.6516087%20L204.742%2C46.6516087%20L234.521%2C122.279487%20L253.222%2C122.279487%20L283.001%2C46.6516087%20L264.157%2C46.6516087%20L243.872%2C101.940998%20Z%20M154.393%2C109.10283%20C141.447%2C109.10283%20132.527%2C97.7870748%20132.527%2C84.4670416%20C132.527%2C71.1450171%20141.447%2C59.8292615%20154.393%2C59.8292615%20C167.773%2C59.8292615%20175.685%2C71.1450171%20175.685%2C84.4670416%20C175.685%2C97.7870748%20167.773%2C109.10283%20154.393%2C109.10283%20Z%20M175.685%2C55.8187149%20C170.074%2C48.8002581%20162.161%2C44.9330875%20152.524%2C44.9330875%20C132.095%2C44.9330875%20114.977%2C62.264663%20114.977%2C84.4670416%20C114.977%2C106.668424%20132.095%2C124%20152.524%2C124%20C162.161%2C124%20170.074%2C120.130838%20175.685%2C113.112381%20L175.685%2C122.279487%20L192.372%2C122.279487%20L192.372%2C46.6516087%20L175.685%2C46.6516087%20L175.685%2C55.8187149%20Z%22%20transform%3D%22translate(-37%20-16)%22%20style%3D%22fill%3A%20rgb(249%2C%20114%2C%2066)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://cdn.doordash.com/static/img/caviar-apple-touch-icon-144x144-precomposed.png?cav-nonce", "ogImage": null }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it matches the favicon, is visible, and is the only candidate provided. It is a medium-sized SVG, which is typical for a brand logo.", "confidence": 0.8, "source": "llm" }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "urban consumers looking for food delivery" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0, "colors": 0.9, "overall": 0.45 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it matches the favicon, is visible, and is the only candidate provided. It is a medium-sized SVG, which is typical for a brand logo.", "confidence": 0.8 } }, "buttonClassification": { "llmCalled": false, "llmSucceeded": false } } } ```