# CB Therapeutics Brand Identity A complete profile of **CB Therapeutics**'s visual system — colors, typography, components, and personality — extracted from http://www.cbthera.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cb-therapeutics - Machine-readable JSON: https://characterquilt.com/branding/cb-therapeutics.json - Per-page llms.txt: https://characterquilt.com/branding/cb-therapeutics/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #1D1F3A | | Accent | #FCD60B | | Body Font | Oxygen | | Heading Font | Oxygen | ## Color Palette - primary: #1D1F3A - secondary: #2098D1 - accent: #FCD60B - background: #FFFFFF - textPrimary: #000000 - link: #FCD60B ## Typography - primary: Oxygen — https://fonts.google.com/specimen/Oxygen - heading: Oxygen — https://fonts.google.com/specimen/Oxygen ## Visual Assets - Logo: https://www.cbthera.com/wp-content/uploads/brizy/imgs/cropped-CBThera-Logo-for-White-BG-no-box-500px-2-193x83x0x0x193x78x1673231041.png - Favicon: https://www.cbthera.com/wp-content/uploads/2021/10/cropped-CBThera-Logo-for-White-BG-no-box-500px-1-32x32.png - Social card (og:image): https://www.cbthera.com/wp-content/uploads/2021/11/CBThera-Logo-for-White-BG_500px.png ## UI Components - input: background=#FFFFFF, textColor=#9DA0A5, borderColor=#DCDEE1, borderRadius=0px, shadow=none - buttonPrimary: background=#1D1F3A, textColor=#FFFFFF, borderColor=#1D1F3A, borderRadius=0px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#1D1F3A, borderColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: scientific and ecological communities ## CB Therapeutics Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Meet the Esteemed CB Therapeutics Team** - Image: https://www.cbthera.com/wp-content/uploads/2021/11/CBthera-33-scaled.jpg - Source: https://www.cbthera.com/team/ - **Meet the Esteemed CB Therapeutics Team** - Image: https://www.cbthera.com/wp-content/uploads/2021/12/CBthera-46-scaled.jpeg - Source: https://www.cbthera.com/team/ - **About the CB Therapeutics Scientific Platform** - Image: https://www.cbthera.com/wp-content/uploads/brizy/imgs/mental-health-cb-therapeutics-mushroom-728x743x86x0x555x743x1673231038.jpg - Source: https://www.cbthera.com/mental-health/ - **About the CB Therapeutics Scientific Platform** - Image: https://www.cbthera.com/wp-content/uploads/brizy/imgs/Co-Founders-1256x702x160x0x936x702x1673231043.png - Source: https://www.cbthera.com/science-2/ - **CB Therapeutics | Advanced Synthetic Biology For Human Health and Ecological Sustainability** - Image: https://www.cbthera.com/wp-content/uploads/brizy/imgs/Picture3-411x411x0x0x411x411x1673241544.png - Source: https://www.cbthera.com/ - **CB Therapeutics | Advanced Synthetic Biology For Human Health and Ecological Sustainability** - Image: https://www.cbthera.com/wp-content/uploads/brizy/imgs/CBTHERA-481x321x27x0x428x321x1673231043.jpeg - Source: https://www.cbthera.com/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Oxygen", "role": "body" }, { "family": "Roboto", "role": "body" } ], "colors": { "primary": "#1D1F3A", "secondary": "#2098D1", "accent": "#FCD60B", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#FCD60B" }, "typography": { "fontFamilies": { "primary": "Oxygen", "heading": "Oxygen" }, "fontStacks": { "heading": [ "ahwhtzhcuqtmdxrsaupgliwvefeaocrsrqms" ], "body": [ "-apple-system", "BlinkMacSystemFont", "Segoe UI", "Roboto", "Helvetica Neue", "Arial", "Noto Sans", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Oxygen", "sans-serif" ] }, "fontSizes": { "h1": "52px", "h2": "42px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#9DA0A5", "borderColor": "#DCDEE1", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#1D1F3A", "textColor": "#FFFFFF", "borderColor": "#1D1F3A", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1D1F3A", "borderColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "https://www.cbthera.com/wp-content/uploads/brizy/imgs/cropped-CBThera-Logo-for-White-BG-no-box-500px-2-193x83x0x0x193x78x1673231041.png", "favicon": "https://www.cbthera.com/wp-content/uploads/2021/10/cropped-CBThera-Logo-for-White-BG-no-box-500px-1-32x32.png", "ogImage": "https://www.cbthera.com/wp-content/uploads/2021/11/CBThera-Logo-for-White-BG_500px.png", "logoHref": "https://www.cbthera.com" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon, making it the primary brand logo.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "GET TO KNOW OUR SCIENCE", "reasoning": "Button #0 ('GET TO KNOW OUR SCIENCE') uses the brand color #1D1F3A, which is vibrant and prominent, making it a strong candidate for the primary CTA." }, "secondary": { "index": 2, "text": "GET TO KNOW OUR SCIENCE", "reasoning": "Button #2 ('GET TO KNOW OUR SCIENCE') has a different background color (#FFFFFF) and serves as a secondary option with a less prominent appearance." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "scientific and ecological communities" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the favicon, making it the primary brand logo.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```