# Celery Brand Identity

A complete profile of **Celery**'s visual system — colors, typography, components, and personality — extracted from https://trycelery.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/celery
- Machine-readable JSON: https://characterquilt.com/branding/celery.json
- Per-page llms.txt: https://characterquilt.com/branding/celery/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #000000 |
| Accent | #000000 |
| Body Font | Times New Roman |
| Heading Font | Times New Roman |

## Color Palette

- primary: #000000
- accent: #000000
- background: #FFFFFF
- textPrimary: #111111
- link: #000000

## Typography

- primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
- heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

## Brand Personality

Tone: professional · Energy: medium · Audience: unknown

## Celery Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Faux-vintage ad shows you where you can shove that celery | Grist**
  - Image: https://grist.org/wp-content/uploads/2012/06/597475044.jpeg?quality=75&strip=all
  - Source: https://grist.org/food/faux-vintage-ad-shows-you-where-you-can-shove-that-celery/
- **Inspect the Stats and Get a Status Report of Your Celery Workers — Nick  Janetakis**
  - Image: https://nickjanetakis.com/assets/blog/cards/inspect-the-stats-and-get-a-status-report-of-your-celery-workers.jpg
  - Source: https://nickjanetakis.com/blog/inspect-the-stats-and-get-a-status-report-of-your-celery-workers
- **Celery has a new login page - Celery**
  - Image: https://www.celerypayroll.com/wp-content/uploads/2020/09/loginen__1573065921__6003601000.png
  - Source: https://www.celerypayroll.com/en/blog/updates/celery-has-a-new-login-page/
- **Celery - Restaurant Landing Page, UX and UI Kits, Websites ft. culinary &  uiux - Envato**
  - Image: https://elements-resized.envatousercontent.com/elements-cover-images/a7c788be-c2f5-4589-a946-0bfc360aa5bf?w=433&cf_fit=scale-down&q=85&format=auto&s=dc59dded032c70cfb70401c4eb9e7056596f12285265c1427ab845626d90908c
  - Source: https://elements.envato.com/celery-restaurant-landing-page-YW78C8F?srsltid=AfmBOooCW8wZsQePJA9j-Jr2AY8NqEgTitkE2B9y4IMym36h6S5X7PYH
- **Celery: Nature's Toothbrush...for Your Colon**
  - Image: https://i.pinimg.com/736x/6f/96/4b/6f964b81d3361546557d67e46d3039eb.jpg
  - Source: https://www.pinterest.com/pin/68257750589055819/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Times New Roman",
      "count": 3
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Times New Roman",
      "heading": "Times New Roman"
    },
    "fontStacks": {
      "body": [
        "Times New Roman"
      ],
      "heading": [
        "Times New Roman"
      ],
      "paragraph": [
        "Times New Roman"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "logo": null,
    "favicon": null,
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "unknown",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0,
    "overall": 0
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "LLM failed",
        "confidence": 0
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false,
      "error": "LLM call failed or returned fallback values"
    }
  }
}
```