# Centralize Brand Identity

A complete profile of **Centralize**'s visual system — colors, typography, components, and personality — extracted from https://www.usecentralize.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/centralize
- Machine-readable JSON: https://characterquilt.com/branding/centralize.json
- Per-page llms.txt: https://characterquilt.com/branding/centralize/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #034B3B |
| Accent | #034B3B |
| Body Font | Gt Standard |
| Heading Font | Gt Standard |

## Color Palette

- primary: #034B3B
- secondary: #0082F3
- accent: #034B3B
- background: #FFFFFF
- textPrimary: #1B1C1B
- link: #3898EC

## Typography

- primary: Gt Standard — https://fonts.google.com/specimen/Gt+Standard
- heading: Gt Standard — https://fonts.google.com/specimen/Gt+Standard

## Visual Assets

- Logo: https://cdn.prod.website-files.com/68b575724770c1e3b217c335/68b636863728bbba26c74bf1_svg433442882_1180%20(1).svg
- Favicon: https://cdn.prod.website-files.com/68b575724770c1e3b217c335/68b6fa5d2cf376b9a019d92b_Layer_1.png
- Social card (og:image): https://cdn.prod.website-files.com/68b575724770c1e3b217c335/69badda43751eee14c02901c_og_v2.png

## UI Components

- buttonPrimary: background=#034B3B, textColor=#FFFFFF, borderColor=#F6F6F6, borderRadius=6px, shadow=none
- buttonSecondary: background=#E4E4E4, textColor=#1B1C1B, borderColor=#E4E4E4, borderRadius=6px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: revenue teams and business professionals

## Centralize Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Centralize | Relationship Intelligence for Revenue Teams**
  - Image: https://cdn.prod.website-files.com/68b575724770c1e3b217c335/69badda43751eee14c02901c_og_v2.png
  - Source: https://www.usecentralize.com/
- **Centralize | Relationship Intelligence for Revenue Teams**
  - Image: https://cdn.prod.website-files.com/68b575724770c1e3b217c335/691a40e079d3dfd42431c604_cw_logo.png
  - Source: https://www.usecentralize.com/
- **Centralize | Relationship Intelligence for Revenue Teams**
  - Image: https://cdn.prod.website-files.com/68b575724770c1e3b217c335/69a31fd1443f829315eab61c_langchain_logo.webp
  - Source: https://www.usecentralize.com/
- **Data Centralization: Why and How to Centralize Data**
  - Image: https://www.kohezion.com/wp-content/uploads/2023/06/What-tools-can-be-used-to-centralize-your-companys-data.jpg
  - Source: https://www.kohezion.com/blog/data-centralization
- **How to Create a Landing Page in 10 Easy Steps**
  - Image: https://cdn.prod.website-files.com/6495758c052e260635fe09fd/65eec650af767654d6def6ec_compress-10-lp-thumb.webp
  - Source: https://beefree.io/blog/how-to-create-a-landing-page-in-10-easy-steps

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gt Standard",
      "role": "body"
    },
    {
      "family": "ABC Diatype Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#034B3B",
    "secondary": "#0082F3",
    "accent": "#034B3B",
    "background": "#FFFFFF",
    "textPrimary": "#1B1C1B",
    "link": "#3898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gt Standard",
      "heading": "Gt Standard"
    },
    "fontStacks": {
      "heading": [
        "Gt Standard",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Gt Standard",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Gt Standard",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "40px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#034B3B",
      "textColor": "#FFFFFF",
      "borderColor": "#F6F6F6",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#E4E4E4",
      "textColor": "#1B1C1B",
      "borderColor": "#E4E4E4",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/68b575724770c1e3b217c335/68b636863728bbba26c74bf1_svg433442882_1180%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/68b575724770c1e3b217c335/68b6fa5d2cf376b9a019d92b_Layer_1.png",
    "ogImage": "https://cdn.prod.website-files.com/68b575724770c1e3b217c335/69badda43751eee14c02901c_og_v2.png",
    "logoHref": "#hero",
    "logoAlt": "CENTRALIZE"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Centralize'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 uses the brand's primary color (#034B3B) and has action-oriented text 'Book a demo', making it the main call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Request rep access",
      "reasoning": "Button #4 has a different background color (#E4E4E4) and offers a secondary action 'Request rep access', making it suitable as a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "revenue teams and business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and the alt text matches the brand name 'Centralize'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```