# Cerebras Brand Identity A complete profile of **Cerebras**'s visual system — colors, typography, components, and personality — extracted from https://cerebras.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cerebras - Machine-readable JSON: https://characterquilt.com/branding/cerebras.json - Per-page llms.txt: https://characterquilt.com/branding/cerebras/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #2E180F | | Accent | #F15A27 | | Body Font | Manrope | | Heading Font | Manrope | ## Color Palette - primary: #2E180F - secondary: #9CA3AF - accent: #F15A27 - background: #2E2E2E - textPrimary: #2E2E2E - link: #F15A27 ## Typography - primary: Manrope — https://fonts.google.com/specimen/Manrope - heading: Manrope — https://fonts.google.com/specimen/Manrope ## Visual Assets - Logo: 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- Favicon: https://cdn.sanity.io/images/e4qjo92p/production/4176e884cf8c14f8c6bcb59fb9f3e332ac90497d-1000x1000.svg?w=512&h=512&fit=max&auto=format - Social card (og:image): https://cdn.sanity.io/images/e4qjo92p/production/21fa43f6d541115e57887beb1155bddc7541ae71-2400x1260.jpg?w=1200&h=630&fit=max&auto=format ## UI Components - buttonPrimary: background=#262626, textColor=#1A1A1A, borderRadius=2px, shadow=none - buttonSecondary: background=#2E180F, textColor=#2E180F, borderRadius=2px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: technology professionals and enterprises ## Cerebras Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Cerebras** - Image: https://cdn.sanity.io/images/e4qjo92p/production/4372ae5451f74195e82bc7a2531ef67dd0767c17-2872x1600.png?auto=format&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&h=1320&q=75&w=2000 - Source: https://www.cerebras.ai/high-performance-computing - **Integrating LLMs and Software Engineering for Self-Refining Copy Creation - Cerebras** - Image: https://i.ytimg.com/vi/P-dNI9ls2rc/maxresdefault.jpg - Source: https://www.cerebras.ai/blog/integrating-llms-and-software-engineering-for-self-refining-copy-creation - **Cerebras Blog** - Image: https://cdn.sanity.io/images/e4qjo92p/production/eb7fb2106ab66a5d70abe6145ddbeb19996272eb-2872x640.png?auto=format&dpr=2&fit=max&q=75&w=2000 - Source: https://www.cerebras.ai/blog - **Condor Galaxy - Cerebras** - Image: https://cdn.sanity.io/images/e4qjo92p/production/50b338fa2627397c58c44a188ac169dd91c9cce2-2500x1305.jpg?auto=format&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&h=1305&q=75&w=1977 - Source: https://www.cerebras.ai/ai-supercomputer - **Cerebras Blog** - Image: https://cdn.sanity.io/images/e4qjo92p/production/d1c451417ad59dd9a2f3ecf50a3429c02d3f878c-1920x1080.png?auto=format&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&h=240&q=75&w=385 - Source: https://www.cerebras.ai/blog - **Condor Galaxy - Cerebras** - Image: https://cdn.sanity.io/images/e4qjo92p/production/2da3084732768d90d5c223275a7a95a281db5812-5760x2320.png?auto=format&dpr=2&fit=crop&fp-x=0.5&fp-y=0.5&h=2000&q=85&w=2000 - Source: https://www.cerebras.ai/ai-supercomputer ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "Manrope", "role": "body" }, { "family": "Sometype Mono", "role": "monospace" } ], "colors": { "primary": "#2E180F", "secondary": "#9CA3AF", "accent": "#F15A27", "background": "#2E2E2E", "textPrimary": "#2E2E2E", "link": "#F15A27" }, "typography": { "fontFamilies": { "primary": "Manrope", "heading": "Manrope" }, "fontStacks": { "heading": [ "Manrope", "sans-serif", "ui-sans-serif", "system-ui", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "Manrope", "sans-serif", "ui-sans-serif", "system-ui", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "Manrope", "sans-serif", "ui-sans-serif", "system-ui", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "100px", "h2": "36px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "2px" }, "components": { "buttonPrimary": { "background": "#262626", "textColor": "#1A1A1A", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" }, "buttonSecondary": { "background": "#2E180F", "textColor": "#2E180F", "borderRadius": "2px", "borderRadiusCorners": { "topLeft": "2px", "topRight": "2px", "bottomRight": "2px", "bottomLeft": "2px" }, "shadow": "none" } }, "images": { "logo": 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"favicon": "https://cdn.sanity.io/images/e4qjo92p/production/4176e884cf8c14f8c6bcb59fb9f3e332ac90497d-1000x1000.svg?w=512&h=512&fit=max&auto=format", "ogImage": "https://cdn.sanity.io/images/e4qjo92p/production/21fa43f6d541115e57887beb1155bddc7541ae71-2400x1260.jpg?w=1200&h=630&fit=max&auto=format", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cerebras'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "Get started", "reasoning": "Button #1 'Get started' is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out as a call to action." }, "secondary": { "index": 0, "text": "Try Chat", "reasoning": "Button #0 'Try Chat' serves as a secondary action with a different dark background color, providing an alternative engagement option." }, "confidence": 0.9 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "technology professionals and enterprises" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cerebras'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```