# Cerulion Brand Identity A complete profile of **Cerulion**'s visual system — colors, typography, components, and personality — extracted from https://www.cerulion.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/cerulion - Machine-readable JSON: https://characterquilt.com/branding/cerulion.json - Per-page llms.txt: https://characterquilt.com/branding/cerulion/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #374151 | | Accent | #FF6900 | | Body Font | ui-sans-serif | | Heading Font | ui-sans-serif | ## Color Palette - primary: #374151 - secondary: #9CA3AF - accent: #FF6900 - background: #181A1E - textPrimary: #181A1E - link: #FF6900 ## Typography - primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif - heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif ## Visual Assets - Logo: https://www.cerulion.com/logo.svg - Favicon: https://www.cerulion.com/cerulion-icon.svg - Social card (og:image): http://localhost:3000/hero-image.png ## UI Components - input: background=transparent, textColor=#FFFFFF, borderColor=#99A1AF, borderRadius=10px, shadow=none - buttonPrimary: background=#FF6900, textColor=#FFFFFF, borderColor=#FF8904, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset, rgba(16, 24, 40, 0.06) 0px 3px 3px -1.5px, rgba(16, 24, 40, 0.08) 0px 1px 1px 0px ## Brand Personality Tone: modern · Energy: medium · Audience: technology professionals ## Cerulion Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Cerulion: A cross-platform robot middleware | Y Combinator posted on the topic | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D5622AQGmm7Pt8TueMQ/feedshare-shrink_800/feedshare-shrink_800/0/1725287127875?e=2147483647&v=beta&t=qel1UV3MANZys9CIUWWWnxJlb1NpkpYLgO8Vf6WtcRA - Source: https://www.linkedin.com/posts/y-combinator_cerulion-yc-s24is-a-cross-platform-robot-activity-7236402524021235712-_O1X - **Cerulion | LinkedIn** - Image: https://media.licdn.com/dms/image/v2/D4E22AQEWqehzXF3TGA/feedshare-shrink_800/B4EZq9if4XIQAg-/0/1764116529251?e=2147483647&v=beta&t=cEhuuKADd_1DFJEnws3Azk1ygC_NJjsGUOqjQD160es - Source: https://www.linkedin.com/company/cerulion - **Cerulion: Simplifying Robot Control and Management** - Image: https://storage.ghost.io/c/9a/45/9a45b606-d626-4dac-bf92-e3b2896dca11/content/images/2024/07/DALL-E-2024-07-23-13.23.49---A-sleek--modern-robot-with-a-blue-lion-emblem-prominently-displayed-on-its-body--working-seamlessly-in-a-high-tech-environment.-The-background-should-.webp - Source: https://hiretop.com/blog2/cerulion-cross-platform-robot-middleware-no-code-gui/ - **GitHub - cerulion-inc/cerulion · GitHub** - Image: https://avatars.githubusercontent.com/u/174390122?v=4 - Source: https://github.com/cerulion-inc/cerulion - **Cerulion (@CerulionInc) / Posts / X** - Image: https://pbs.twimg.com/media/G5vHX7ZbwAE8f4D.jpg - Source: https://x.com/CerulionInc ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "dark", "fonts": [ { "family": "ui-sans-serif", "count": 61 }, { "family": "system-ui", "count": 61 }, { "family": "sans-serif", "count": 61 }, { "family": "Apple Color Emoji", "count": 61 }, { "family": "Segoe UI Emoji", "count": 61 }, { "family": "Segoe UI Symbol", "count": 61 }, { "family": "Noto Color Emoji", "count": 61 } ], "colors": { "primary": "#374151", "secondary": "#9CA3AF", "accent": "#FF6900", "background": "#181A1E", "textPrimary": "#181A1E", "link": "#FF6900" }, "typography": { "fontFamilies": { "primary": "ui-sans-serif", "heading": "ui-sans-serif" }, "fontStacks": { "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "36px", "body": "20px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#FFFFFF", "borderColor": "#99A1AF", "borderRadius": "10px", "borderRadiusCorners": { "topLeft": "10px", "topRight": "10px", "bottomRight": "10px", "bottomLeft": "10px" }, "shadow": "none" }, "buttonPrimary": { "background": "#FF6900", "textColor": "#FFFFFF", "borderColor": "#FF8904", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(255, 255, 255, 0.25) 0px 1px 2px 0px inset, rgba(16, 24, 40, 0.06) 0px 3px 3px -1.5px, rgba(16, 24, 40, 0.08) 0px 1px 1px 0px" } }, "images": { "logo": "https://www.cerulion.com/logo.svg", "favicon": "https://www.cerulion.com/cerulion-icon.svg", "ogImage": "http://localhost:3000/hero-image.png", "logoHref": "/", "logoAlt": "Cerulion Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Cerulion'.", "confidence": 0.95, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get Early Access", "reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#FF6900) and has action-oriented text ('Get Early Access'), making it the most prominent call-to-action on the page." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "Both buttons share the same background color (#FF6900), so there is no valid secondary button with a different color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "technology professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.9, "overall": 0.9 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Cerulion'.", "confidence": 0.95 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```