# Chai Discovery Brand Identity

A complete profile of **Chai Discovery**'s visual system — colors, typography, components, and personality — extracted from https://www.chaidiscovery.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chai-discovery
- Machine-readable JSON: https://characterquilt.com/branding/chai-discovery.json
- Per-page llms.txt: https://characterquilt.com/branding/chai-discovery/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0000EE |
| Accent | #5771FE |
| Body Font | Labil Grotesk Regular |
| Heading Font | Labil Grotesk Medium |

## Color Palette

- primary: #0000EE
- secondary: #223180
- accent: #5771FE
- background: #FFFFFF
- textPrimary: #5771FE
- link: #5771FE

## Typography

- primary: Labil Grotesk Regular — https://fonts.google.com/specimen/Labil+Grotesk+Regular
- heading: Labil Grotesk Medium — https://fonts.google.com/specimen/Labil+Grotesk+Medium

## Visual Assets

- Logo: https://framerusercontent.com/images/LBGGq6UumwxmAWg2aKa4rzcAw.png?scale-down-to=4096
- Favicon: https://framerusercontent.com/images/GJGIRhiMoAIv0hl9KDGSIa5FCEw.png
- Social card (og:image): https://framerusercontent.com/images/GHT9QAB4zu0jdGsoQxwESRTW8.png

## UI Components

- buttonPrimary: background=#F0F2FA, textColor=#0000EE, borderRadius=12px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals interested in innovation and discovery

## Chai Discovery Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chai Discovery**
  - Image: https://framerusercontent.com/images/GHT9QAB4zu0jdGsoQxwESRTW8.png
  - Source: https://www.chaidiscovery.com/
- **Chai Discovery**
  - Image: https://lab.chaidiscovery.com/sign_in_protein_macro_highres.png
  - Source: https://lab.chaidiscovery.com/
- **Chai Discovery**
  - Image: https://framerusercontent.com/images/LBGGq6UumwxmAWg2aKa4rzcAw.png?scale-down-to=4096
  - Source: https://www.chaidiscovery.com/
- **Chai-2 - The Rundown AI**
  - Image: https://cdn.prod.website-files.com/67ab272a36622522cbb3bac1/6864102810a7cc9043a71e68_Screenshot%202025-07-01%20at%2011.43.13%E2%80%AFAM.png
  - Source: https://www.rundown.ai/tools/chai-2
- **Our Investment in Chai Discovery**
  - Image: https://cdn.prod.website-files.com/66cdf84d5ef945a2f765fc6b/693fa23466e04ce6d269ff5e_chai%20blog%20art.jpg
  - Source: https://www.generalcatalyst.com/stories/our-investment-in-chai-discovery

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Labil Grotesk Regular",
      "role": "body"
    },
    {
      "family": "Labil Grotesk Medium",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#223180",
    "accent": "#5771FE",
    "background": "#FFFFFF",
    "textPrimary": "#5771FE",
    "link": "#5771FE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Labil Grotesk Regular",
      "heading": "Labil Grotesk Medium"
    },
    "fontStacks": {
      "heading": [
        "Labil Grotesk Medium",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Labil Grotesk Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F0F2FA",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/LBGGq6UumwxmAWg2aKa4rzcAw.png?scale-down-to=4096",
    "favicon": "https://framerusercontent.com/images/GJGIRhiMoAIv0hl9KDGSIa5FCEw.png",
    "ogImage": "https://framerusercontent.com/images/GHT9QAB4zu0jdGsoQxwESRTW8.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Announcing our $130M Series BRead AnnouncementAnnouncing our $130M Series BRead AnnouncementAnnounci",
      "reasoning": "The button has a vibrant blue text color (#0000EE) which stands out against the light background, indicating it as a primary call-to-action. The text 'Announcing our $130M Series BRead Announcement' suggests a significant announcement, making it a primary focus."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in innovation and discovery"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```