# Chamber Brand Identity

A complete profile of **Chamber**'s visual system — colors, typography, components, and personality — extracted from https://www.usechamber.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chamber
- Machine-readable JSON: https://characterquilt.com/branding/chamber.json
- Per-page llms.txt: https://characterquilt.com/branding/chamber/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #030712 |
| Accent | #05A2C2 |
| Body Font | Inter |
| Heading Font | Space Grotesk |

## Color Palette

- primary: #030712
- secondary: #6B7280
- accent: #05A2C2
- background: #08090D
- textPrimary: #08090D
- link: #05A2C2

## Typography

- primary: Inter — https://fonts.google.com/specimen/Inter
- heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

## Visual Assets

- Logo: https://www.usechamber.io/_next/image?url=%2Flogo-side-white.png&w=384&q=75
- Favicon: https://www.usechamber.io/favicon.png
- Social card (og:image): https://usechamber.io/og-image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#060C16, borderRadius=8px, shadow=none
- buttonSecondary: background=#050913, textColor=#FFFFFF, borderColor=#393A3D, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

## Chamber Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **New Orleans Chamber - Portfolio | Deep Fried Advertising**
  - Image: https://cdn.prod.website-files.com/67954bd1ddde9f4bb06ccd8d/67e2f3d4b8379e535d9e2886_new-orleans-chamber-slides.jpg
  - Source: https://deepfried.com/portfolio/new-orleans-chamber
- **Tulsa Regional Chamber - The Chamber Report**
  - Image: https://tulsachamber.com/images/Screenshot_2026-04-16_at_11.34.54%E2%80%AFAM_sml.png
  - Source: https://tulsachamber.com/chamberreport
- **Saas Landing Page ｜Chamber website ｜ChamberIN by Alexander Aliaj for  Selected on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/43694329/file/original-e40193da160a5488deb8d440a9575bf9.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/26146251-Saas-Landing-Page-Chamber-website-ChamberIN
- **Join the Chamber – Lakeview East Chamber of Commerce**
  - Image: https://lakevieweast.com/wp-content/uploads/2024/06/Member-page-header-1.png
  - Source: https://lakevieweast.com/join-the-chamber/
- **Saas Landing Page ｜Chamber website ｜ChamberIN by Alexander Aliaj for  Selected on Dribbble**
  - Image: https://cdn.dribbble.com/userupload/43694330/file/original-41842f4e42670a38939b215f4534adcc.png?resize=752x&vertical=center
  - Source: https://dribbble.com/shots/26146251-Saas-Landing-Page-Chamber-website-ChamberIN
- **Why Join? - Billings Chamber of Commerce**
  - Image: https://www.billingschamber.com/media/1008-BCC-3Cs-Print-Ad-9.889x10.5_FINAL-Mike-N.jpg
  - Source: https://www.billingschamber.com/about-the-chamber/join/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#030712",
    "secondary": "#6B7280",
    "accent": "#05A2C2",
    "background": "#08090D",
    "textPrimary": "#08090D",
    "link": "#05A2C2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk"
      ],
      "body": [
        "Inter",
        "system-ui",
        "-apple-system",
        "sans-serif"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "92px",
      "h2": "11px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#060C16",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#050913",
      "textColor": "#FFFFFF",
      "borderColor": "#393A3D",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.usechamber.io/_next/image?url=%2Flogo-side-white.png&w=384&q=75",
    "favicon": "https://www.usechamber.io/favicon.png",
    "ogImage": "https://usechamber.io/og-image.png",
    "logoHref": "/",
    "logoAlt": "Chamber"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chamber'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get Access",
      "reasoning": "Button #1 'Get Access' is likely the primary CTA due to its action-oriented text and contrasting light background, making it stand out against the dark theme."
    },
    "secondary": {
      "index": 0,
      "text": "Watch Demo",
      "reasoning": "Button #0 'Watch Demo' serves as a secondary action with a darker background, providing a less prominent option compared to the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chamber'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```