# Champ Brand Identity A complete profile of **Champ**'s visual system — colors, typography, components, and personality — extracted from https://trychamp.co/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/champ - Machine-readable JSON: https://characterquilt.com/branding/champ.json - Per-page llms.txt: https://characterquilt.com/branding/champ/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #18233B | | Accent | #4F38E0 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #18233B - secondary: #4F38E0 - accent: #4F38E0 - background: #FFFFFF - textPrimary: #09152B - link: #09152B ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: https://trychamp.co/hs-fs/hubfs/transparent-1.png?width=150&height=56&name=transparent-1.png - Favicon: https://trychamp.co/hubfs/transparent%20favicon.png ## UI Components - buttonPrimary: background=#4F38E0, textColor=#F7F9FC, borderRadius=50px, shadow=none - buttonSecondary: background=#D2CAFF, textColor=#09152B, borderRadius=50px, shadow=none ## Brand Personality Tone: modern · Energy: medium · Audience: sales professionals and businesses looking for AI-driven sales solutions ## Champ Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Champ AI SD** - Image: https://48237599.fs1.hubspotusercontent-na1.net/hub/48237599/hubfs/Screenshot_11_21_24__3_32%20PM-1.png?width=1200&length=1200&name=Screenshot_11_21_24__3_32%20PM-1.png - Source: https://trychamp.co/legacy-home - **Champ AI SDR** - Image: https://trychamp.co/hs-fs/hubfs/Your%20paragraph%20text.png?width=640&height=736&name=Your%20paragraph%20text.png - Source: https://trychamp.co/ - **Champ AI SDR** - Image: https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/products-services-feature-image.png?width=655&height=450&name=products-services-feature-image.png - Source: https://trychamp.co/ - **Champ AI SDR** - Image: https://trychamp.co/hs-fs/hubfs/12.png?width=450&height=264&name=12.png - Source: https://trychamp.co/ - **Champ AI SDR** - Image: https://trychamp.co/hs-fs/hubfs/13.png?width=450&height=264&name=13.png - Source: https://trychamp.co/ - **Champ AI SDR** - Image: https://trychamp.co/hs-fs/hubfs/14.png?width=450&height=264&name=14.png - Source: https://trychamp.co/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#18233B", "secondary": "#4F38E0", "accent": "#4F38E0", "background": "#FFFFFF", "textPrimary": "#09152B", "link": "#09152B" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter" ], "body": [ "Inter" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "76px", "h2": "43px", "body": "18px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#4F38E0", "textColor": "#F7F9FC", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" }, "buttonSecondary": { "background": "#D2CAFF", "textColor": "#09152B", "borderRadius": "50px", "borderRadiusCorners": { "topLeft": "50px", "topRight": "50px", "bottomRight": "50px", "bottomLeft": "50px" }, "shadow": "none" } }, "images": { "logo": "https://trychamp.co/hs-fs/hubfs/transparent-1.png?width=150&height=56&name=transparent-1.png", "favicon": "https://trychamp.co/hubfs/transparent%20favicon.png", "ogImage": null, "logoHref": "https://trychamp.co" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Champ'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "See a demo", "reasoning": "Button #1 'See a demo' uses the vibrant brand color #4F38E0, indicating it is the primary CTA." }, "secondary": { "index": 0, "text": "Get started today", "reasoning": "Button #0 'Get started today' uses a different color #D2CAFF, making it suitable as a secondary CTA." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "sales professionals and businesses looking for AI-driven sales solutions" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Champ'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```