# Charge Running Brand Identity

A complete profile of **Charge Running**'s visual system — colors, typography, components, and personality — extracted from http://www.chargerunning.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/charge-running
- Machine-readable JSON: https://characterquilt.com/branding/charge-running.json
- Per-page llms.txt: https://characterquilt.com/branding/charge-running/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #4E73B7 |
| Accent | #2AA527 |
| Body Font | Noto Sans |
| Heading Font | Noto Sans |

## Color Palette

- primary: #4E73B7
- secondary: #0166FE
- accent: #2AA527
- background: #FFFFFF
- textPrimary: #2AA527
- link: #2AA527

## Typography

- primary: Noto Sans — https://fonts.google.com/specimen/Noto+Sans
- heading: Noto Sans — https://fonts.google.com/specimen/Noto+Sans

## Visual Assets

- Logo: https://static.hugedomains.com/images/hdv3-img/hd-header-logo-v3.svg
- Social card (og:image): https://static.hugedomains.com/images/hdv3-img/og_hugedomains.png

## UI Components

- input: background=#FFFFFF, textColor=#000000, borderColor=#2C4B79, borderRadius=0px, shadow=none
- buttonPrimary: background=#2AA527, textColor=#FFFFFF, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#2AA527, borderColor=#2AA527, borderRadius=2px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to purchase domains

## Charge Running Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Charge Running**
  - Image: https://zwiffer.com/charge/press/images/header.png
  - Source: https://zwiffer.com/charge/press/
- **What is Charge Running?!**
  - Image: https://i.ytimg.com/vi/LML9XN1i5fE/maxresdefault.jpg
  - Source: https://www.youtube.com/watch?v=LML9XN1i5fE
- **Hire Daniel Sigvardsson - Designer in San Francisco, CA, United States |  Toptal®**
  - Image: https://bs-uploads.toptal.io/blackfish-uploads/portfolio_item/93595/cover_image/optimized/cover_Charge__2x-39f06c04bd2d1e6f989e1e972921192d-05fad60d1c5a49d58cbc1e0426a7a27b.png
  - Source: https://www.toptal.com/designers/resume/daniel-sigvardsson
- **GoneForaRun Partners With Charge Running For First Live Virtual Race Series  | GoneForaRun**
  - Image: https://www.chalktalksports.com/cdn/shop/articles/blog-banner-charge-app-announcement.jpg?v=1748342557
  - Source: https://www.chalktalksports.com/blogs/chalktalk-sports-blog/gfar-charge-running-partnership?srsltid=AfmBOooxfGOC8dmruEEwKmgMWXKRMQYeccaF67hLjIj901DP9VQ2vt3Z
- **Chicago app Charge Running to hold virtual 'pride awareness' run - ABC7  Chicago**
  - Image: https://cdn.abcotvs.com/dip/images/6274411_062720-wls-pride-run-guest-8a-vid.jpg
  - Source: https://abc7chicago.com/post/chicago-running-app-to-hold-virtual-pride-awareness-run-/6274337/
- **Charge Running app**
  - Image: https://i.ytimg.com/vi/Mk3DDsPH_dQ/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLB6pe9X-KtJduLNn79lm3U5dOaPnw
  - Source: https://www.youtube.com/watch?v=Mk3DDsPH_dQ

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Noto Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#4E73B7",
    "secondary": "#0166FE",
    "accent": "#2AA527",
    "background": "#FFFFFF",
    "textPrimary": "#2AA527",
    "link": "#2AA527"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Noto Sans",
      "heading": "Noto Sans"
    },
    "fontStacks": {
      "heading": [
        "noto-sans",
        "sans-serif"
      ],
      "body": [
        "Noto Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Noto Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#2C4B79",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2AA527",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2AA527",
      "borderColor": "#2AA527",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://static.hugedomains.com/images/hdv3-img/hd-header-logo-v3.svg",
    "favicon": null,
    "ogImage": "https://static.hugedomains.com/images/hdv3-img/og_hugedomains.png",
    "logoHref": "https://www.HugeDomains.com/index.cfm",
    "logoAlt": "logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'HugeDomains'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "▸ See domain",
      "reasoning": "Button #1 ('▸ See domain') uses the vibrant green color (#2AA527), which is the accent color, making it the primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": "Reject All",
      "reasoning": "Button #3 ('Reject All') has a different background color (#FFFFFF) and uses the accent color for text, making it a suitable secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to purchase domains"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand 'HugeDomains'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```