# Chargehound Brand Identity A complete profile of **Chargehound**'s visual system — colors, typography, components, and personality — extracted from https://www.chargehound.com. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/chargehound - Machine-readable JSON: https://characterquilt.com/branding/chargehound.json - Per-page llms.txt: https://characterquilt.com/branding/chargehound/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #337AB7 | | Accent | #9DFAA1 | | Body Font | Avenir Next Medium | | Heading Font | HCo Whitney SSm | ## Color Palette - primary: #337AB7 - secondary: #3C763D - accent: #9DFAA1 - background: #FFFFFF - textPrimary: #333333 - link: #9DFAA1 ## Typography - primary: Avenir Next Medium — https://fonts.google.com/specimen/Avenir+Next+Medium - heading: HCo Whitney SSm — https://fonts.google.com/specimen/HCo+Whitney+SSm ## Visual Assets - Logo: https://www.paypalobjects.com/chargehound/chargehound.svg - Favicon: https://www.chargehound.com/static/favicons/apple-touch-icon.png?v=c6de92982ae54b11fc6790dc6e03b244af981541253324ec0c38a8b7ee2d32e8c28a690c4eca7b4cbcf68e0fb3cc3b79ab754dca80d115fb2c5c5889385520be - Social card (og:image): https://www.paypalobjects.com/chargehound/chargehound-meta.png ## UI Components - input: background=#FFFFFF, textColor=#333333, borderColor=#D8D8D8, borderRadius=3px, shadow=none - buttonPrimary: background=#9DFAA1, textColor=#074202, borderRadius=3px, shadow=rgba(0, 0, 0, 0.28) 0px 1px 3px 0px - buttonSecondary: background=#FFFFFF, textColor=#0070BA, borderColor=#0070BA, borderRadius=24px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: businesses dealing with credit card disputes ## Chargehound Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **TechStyle Case Study — Chargehound** - Image: https://i.ytimg.com/vi/KS2Wq-G6s58/maxresdefault.jpg - Source: https://www.chargehound.com/case-studies/techstyle - **Automate credit card disputes and chargebacks — Chargehound** - Image: https://www.paypalobjects.com/chargehound/chargehound-meta.png - Source: https://www.chargehound.com/ - **Chargehound - 2026 Company Profile, Team, Funding & Competitors - Tracxn** - Image: https://cdn.tracxn.com/images/seo/social/companies/chargehound-overview-1756992080021.webp - Source: https://tracxn.com/d/companies/chargehound/__3wR1joUPEgHnzHPKrs7foq_NondLDUBomHvACDPG1PU - **Chargehound integrates with American Express to automate chargebacks - FinLedger** - Image: https://finledger.com/wp-content/uploads/sites/5/2020/12/Chargehound-stats-page.png?w=1024 - Source: https://finledger.com/articles/chargehound-integrates-with-american-express-to-automate-chargebacks/ - **Chargehound – Medium** - Image: https://miro.medium.com/v2/resize:fill:320:214/1*DP79FY6ZPASOqvqaYVDWaw.png - Source: https://chargehound.medium.com/ - **Justt Vs. Chargehound: AI-Powered Chargeback Automation or Drag & Drop Templates - Justt** - Image: https://justt.ai/wp-content/uploads/2025/08/Chargeback-Chargehound.png - Source: https://justt.ai/comparisons/chargehound-vs-justt/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Avenir Next Medium", "role": "body" }, { "family": "HCo Whitney SSm", "role": "heading" }, { "family": "Avenir Next Demi", "role": "heading" } ], "colors": { "primary": "#337AB7", "secondary": "#3C763D", "accent": "#9DFAA1", "background": "#FFFFFF", "textPrimary": "#333333", "link": "#9DFAA1" }, "typography": { "fontFamilies": { "primary": "Avenir Next Medium", "heading": "HCo Whitney SSm" }, "fontStacks": { "heading": [ "Avenir Next Medium" ], "body": [ "HCo Whitney SSm", "Helvetica", "Arial", "sans-serif" ], "paragraph": [ "Avenir Next Medium" ] }, "fontSizes": { "h1": "26px", "h2": "11px", "body": "14px" } }, "spacing": { "baseUnit": 4, "borderRadius": "4px" }, "components": { "input": { "background": "#FFFFFF", "textColor": "#333333", "borderColor": "#D8D8D8", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "none" }, "buttonPrimary": { "background": "#9DFAA1", "textColor": "#074202", "borderRadius": "3px", "borderRadiusCorners": { "topLeft": "3px", "topRight": "3px", "bottomRight": "3px", "bottomLeft": "3px" }, "shadow": "rgba(0, 0, 0, 0.28) 0px 1px 3px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0070BA", "borderColor": "#0070BA", "borderRadius": "24px", "borderRadiusCorners": { "topLeft": "24px", "topRight": "24px", "bottomRight": "24px", "bottomLeft": "24px" }, "shadow": "none" } }, "images": { "logo": "https://www.paypalobjects.com/chargehound/chargehound.svg", "favicon": "https://www.chargehound.com/static/favicons/apple-touch-icon.png?v=c6de92982ae54b11fc6790dc6e03b244af981541253324ec0c38a8b7ee2d32e8c28a690c4eca7b4cbcf68e0fb3cc3b79ab754dca80d115fb2c5c5889385520be", "ogImage": "https://www.paypalobjects.com/chargehound/chargehound-meta.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chargehound'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Contact sales", "reasoning": "Button #0 'Contact sales' is the primary CTA due to its vibrant green color (#9DFAA1), which aligns with the brand's accent color, and its action-oriented text." }, "secondary": { "index": 4, "text": "Accept", "reasoning": "Button #4 'Accept' is selected as the secondary button due to its distinct white background (#FFFFFF) and blue text color, providing a clear contrast to the primary button's green." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "businesses dealing with credit card disputes" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chargehound'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```