# Charm Brand Identity

A complete profile of **Charm**'s visual system — colors, typography, components, and personality — extracted from https://charm.land/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/charm
- Machine-readable JSON: https://characterquilt.com/branding/charm.json
- Per-page llms.txt: https://characterquilt.com/branding/charm/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FF6DFF |
| Accent | #6B50FF |
| Body Font | Mori Variable Web |
| Heading Font | Mori Variable Web |

## Color Palette

- primary: #FF6DFF
- secondary: #00FFB2
- accent: #6B50FF
- background: #FFFDF5
- textPrimary: #6B50FF
- link: #6B50FF

## Typography

- primary: Mori Variable Web — https://fonts.google.com/specimen/Mori+Variable+Web
- heading: Mori Variable Web — https://fonts.google.com/specimen/Mori+Variable+Web

## Visual Assets

- Logo: 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- Favicon: https://charm.land/favicon.b46e50214f3ff0c0.ico
- Social card (og:image): /charm-share.6f7acd00931169c9.jpg

## UI Components

- input: background=transparent, textColor=#907BFD, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#6B50FF, textColor=#FFFDF5, borderRadius=0px, shadow=none
- buttonSecondary: background=#FFFDF5, textColor=#6B50FF, borderRadius=11.25px, shadow=rgba(0, 0, 0, 0.2) 0px 18px 18px 0px

## Brand Personality

Tone: playful · Energy: high · Audience: tech-savvy individuals

## Charm Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Markdown Tables Have Never Looked Better**
  - Image: https://charm.land/c.ea794cf014490cd7.png
  - Source: https://charm.land/blog/glamour-tables/
- **The Next Generation of the Command Line**
  - Image: https://charm.land/bubble-tea-growth.31a86e01a143711a.png
  - Source: https://charm.land/blog/the-next-generation/
- **Charm**
  - Image: https://charm.land/blog-share.1ddea8a627dfd8db.png
  - Source: https://charm.land/blog/
- **The Next Generation of the Command Line**
  - Image: https://charm.land/gum-and-vhs-growth.c49fda3c4f8b01af.png
  - Source: https://charm.land/blog/the-next-generation/
- **The Next Generation of the Command Line**
  - Image: https://charm.land/glow-growth.cf98ff96cfe2e42d.png
  - Source: https://charm.land/blog/the-next-generation/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Mori Variable Web",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FF6DFF",
    "secondary": "#00FFB2",
    "accent": "#6B50FF",
    "background": "#FFFDF5",
    "textPrimary": "#6B50FF",
    "link": "#6B50FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mori Variable Web",
      "heading": "Mori Variable Web"
    },
    "fontStacks": {
      "heading": [
        "Mori Variable Web",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Mori Variable Web",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Mori Variable Web",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "20.25px",
      "h2": "67.5px",
      "body": "16.875px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "9px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#907BFD",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6B50FF",
      "textColor": "#FFFDF5",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFDF5",
      "textColor": "#6B50FF",
      "borderRadius": "11.25px",
      "borderRadiusCorners": {
        "topLeft": "11.25px",
        "topRight": "11.25px",
        "bottomRight": "11.25px",
        "bottomLeft": "11.25px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 18px 18px 0px"
    }
  },
  "images": {
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}
```