# Chasi Brand Identity

A complete profile of **Chasi**'s visual system — colors, typography, components, and personality — extracted from https://chasi.co/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chasi
- Machine-readable JSON: https://characterquilt.com/branding/chasi.json
- Per-page llms.txt: https://characterquilt.com/branding/chasi/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #E34400 |
| Accent | #E34400 |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #E34400
- accent: #E34400
- background: #FFFFFF
- textPrimary: #121212
- link: #0000EE

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://framerusercontent.com/images/Il8XcfgabhsIE01Ok5ZMF0WWI.png?width=1715&height=462
- Favicon: https://framerusercontent.com/images/q3hqwrydzmMhwOvIJzLPserLv5I.svg
- Social card (og:image): https://framerusercontent.com/assets/GT39i2nj6q4IM9EL9nYFxG6psDA.png

## UI Components

- buttonPrimary: background=#E34400, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 10px 0px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=10px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 10px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: businesses in equipment sales and service

## Chasi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement |  Chasi AI**
  - Image: https://framerusercontent.com/images/ptiOvumcgzFK3UxxbNRxbKlTI.png?width=5828&height=3266
  - Source: https://chasi.co/solutions-close-more
- **AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI**
  - Image: https://framerusercontent.com/images/GIxLXf6awzqz2ljWFSoK6URjYKo.png?width=2602&height=1816
  - Source: https://chasi.co/solutions-retain-more
- **AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement |  Chasi AI**
  - Image: https://framerusercontent.com/images/lZd3nsyB9mnuqgW7Xom1Wd3nmw.png?width=2602&height=1816
  - Source: https://chasi.co/solutions-close-more
- **AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI**
  - Image: https://framerusercontent.com/images/4mT1ioQbcrJrY37YNs3XJsm3Mc.png?width=2752&height=1536
  - Source: https://chasi.co/solutions-retain-more
- **AI Solutions for Industrial Commerce & Sales Analytics | Chasi AI**
  - Image: https://framerusercontent.com/images/o3qwAguuk6tYJvuV7eFfPOd117U.png?width=2752&height=1536
  - Source: https://chasi.co/solutions-retain-more
- **AI Solutions for Industrial Commerce: Faster Quotes & Lead Engagement |  Chasi AI**
  - Image: https://framerusercontent.com/images/i8sxKLT0YmGpx2m0GpFJxVPRzMQ.png?width=2752&height=1536
  - Source: https://chasi.co/solutions-close-more

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#E34400",
    "accent": "#E34400",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "52px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#E34400",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 10px 0px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 10px 0px"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/Il8XcfgabhsIE01Ok5ZMF0WWI.png?width=1715&height=462",
    "favicon": "https://framerusercontent.com/images/q3hqwrydzmMhwOvIJzLPserLv5I.svg",
    "ogImage": "https://framerusercontent.com/assets/GT39i2nj6q4IM9EL9nYFxG6psDA.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Learn moreLearn more",
      "reasoning": "Button #1 has a vibrant background color (#E34400) which is the brand color, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Book a DemoBook a Demo",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses in equipment sales and service"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```