# Checkly Brand Identity A complete profile of **Checkly**'s visual system — colors, typography, components, and personality — extracted from https://www.checklyhq.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/checkly - Machine-readable JSON: https://characterquilt.com/branding/checkly.json - Per-page llms.txt: https://characterquilt.com/branding/checkly/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #A7BABE | | Accent | #041734 | | Body Font | Inter | | Heading Font | Inter | ## Color Palette - primary: #A7BABE - secondary: #374151 - accent: #041734 - background: #FFFFFF - textPrimary: #041734 - link: #041734 ## Typography - primary: Inter — https://fonts.google.com/specimen/Inter - heading: Inter — https://fonts.google.com/specimen/Inter ## Visual Assets - Logo: 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- Favicon: https://www.checklyhq.com/apple-touch-icon.png - Social card (og:image): https://cdn.raster.app/checkly/brand/kFYtw1bGAG?ixlib=js-3.8.0&s=0f473f81cc03a7a1df553fc0879711a7 ## UI Components - buttonPrimary: background=#041734, textColor=#FFFFFF, borderColor=#041734, borderRadius=8px, shadow=none - buttonSecondary: background=#FFFFFF, textColor=#041734, borderColor=#FFFFFF, borderRadius=8px, shadow=none ## Brand Personality Tone: professional · Energy: medium · Audience: developers and IT professionals ## Checkly Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Checkly** - Image: https://www.checklyhq.com/_next/image/?url=%2Fimages%2Fbike.jpg&w=3840&q=75 - Source: https://www.checklyhq.com/careers-v2/ - **Checkly Blog: Monitoring Insights & Trends** - Image: https://images.prismic.io/checklyhq/aahJBlxvIZEnjUpl_wireshark_wizard_blog.png?auto=format%2Ccompress&fit=max&w=3840 - Source: https://www.checklyhq.com/blog/ - **Checkly Careers** - Image: https://images.prismic.io/checklyhq/Z8cF4xsAHJWomGOB_00IMG_1686.JPG?auto=format%2Ccompress&fit=max&w=3840 - Source: https://www.checklyhq.com/careers/ - **What is Playwright? Everything You Need to Know | Checkly** - Image: https://images.prismic.io/checklyhq/bc004aff-1a66-4aa5-b9d1-3e60105cfdcc_playwright-explained.png?auto=compress,format - Source: https://www.checklyhq.com/blog/playwright-explained/ - **Update to the Checkly user agent** - Image: https://fb-usercontent.fra1.cdn.digitaloceanspaces.com/1691760934415.png - Source: https://feedback.checklyhq.com/changelog/update-to-the-checkly-user-agent - **Checkly Blog: Monitoring Insights & Trends** - Image: https://images.prismic.io/checklyhq/acVfkJGXnQHGZAsm_blog-header.jpg?auto=format,compress - Source: https://www.checklyhq.com/blog/ ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Inter", "role": "body" } ], "colors": { "primary": "#A7BABE", "secondary": "#374151", "accent": "#041734", "background": "#FFFFFF", "textPrimary": "#041734", "link": "#041734" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter" }, "fontStacks": { "heading": [ "Inter" ], "body": [ "Times New Roman" ], "paragraph": [ "Inter" ] }, "fontSizes": { "h1": "60px", "h2": "48px", "body": "12px" } }, "spacing": { "baseUnit": 4, "borderRadius": "6px" }, "components": { "buttonPrimary": { "background": "#041734", "textColor": "#FFFFFF", "borderColor": "#041734", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#041734", "borderColor": "#FFFFFF", "borderRadius": "8px", "borderRadiusCorners": { "topLeft": "8px", "topRight": "8px", "bottomRight": "8px", "bottomLeft": "8px" }, "shadow": "none" } }, "images": { "logo": 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