{ "name": "Chestnut", "slug": "chestnut", "domain": "https://chestnutmortgage.com/", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Figtree", "role": "unknown" }, { "family": "Zalando Sans", "role": "unknown" } ], "colors": { "primary": "#E9FFFC", "secondary": "#DEFFFA", "accent": "#2FC4B2", "background": "#FFFFFF", "textPrimary": "#18181B", "link": "#14A69D" }, "typography": { "fontFamilies": { "primary": "Figtree", "heading": "Figtree" }, "fontStacks": { "heading": [ "Zalando Sans", "Figtree", "ui-sans-serif", "system-ui", "sans-serif" ], "body": [ "Zalando Sans", "Figtree", "ui-sans-serif", "system-ui", "sans-serif" ], "paragraph": [ "Zalando Sans", "Figtree", "ui-sans-serif", "system-ui", "sans-serif" ] }, "fontSizes": { "h1": "64px", "h2": "40px", "body": "16px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#2FC4B2", "textColor": "#FFFFFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(26, 26, 26, 0.04) 0px 1px 2px 0px" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#1A1A1A", "borderRadius": "18px", "borderRadiusCorners": { "topLeft": "18px", "topRight": "18px", "bottomRight": "18px", "bottomLeft": "18px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(28, 118, 107, 0.2) 0px 4px 32px 0px" } }, "images": { "logo": "https://chestnutmortgage.com/logo-text.svg", "favicon": "https://chestnutmortgage.com/favicon.svg", "ogImage": "https://chestnutmortgage.com/og-default.png", "logoHref": "/", "logoAlt": "Chestnut" }, "__llm_logo_reasoning": { "selectedIndex": 1, "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chestnut'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 1, "text": "See your loan options", "reasoning": "Button #2 has a vibrant green background (#2FC4B2) and action-oriented text 'See your loan options', making it the primary CTA." }, "secondary": { "index": 0, "text": "Buy a Home Flexible down payment options, underwritten pre-approvals, and an AI-powered process tha", "reasoning": "Button #0 has a white background, contrasting with the primary button's vibrant color, and offers a secondary action 'Buy a Home'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "home buyers and refinancers" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 1, "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chestnut'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/chestnut/727b3f8648.webp", "alt": "HELOC vs. Home Equity Loan: Which Wins in November 2025? - Chestnut", "source_url": "https://chestnutmortgage.com/resources/heloc-vs-home-equity-loan-which-wins-in-november-2025", "image_url": "https://framerusercontent.com/images/DjTA9tDWkvr7xKjozPQzFsET8E.png?width=1536&height=1024", "width": 1536, "height": 1024, "bytes": 234951, "query": "site:chestnutmortgage.com", "query_suffix": "site:chestnutmortgage.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/chestnut/6387f940f2.webp", "alt": "Best AI mortgage lenders in Westminster CO: Compare 100+ instantly - Chestnut", "source_url": "https://chestnutmortgage.com/news/best-ai-mortgage-lenders-westminster-co-compare-100-instantly", "image_url": "https://framerusercontent.com/images/97ylqpjllhl1OjOH14fhW2KFUJY.png", "width": 1536, "height": 1024, "bytes": 47472, "query": "site:chestnutmortgage.com", "query_suffix": "site:chestnutmortgage.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/chestnut/0b80f5da4a.webp", "alt": "Unlocking Competitive Rates: How Chestnut's AI Engine Saves Home Buyers 0.5%+ on Mortgage Interest - Chestnut", "source_url": "https://chestnutmortgage.com/resources/chestnut-ai-engine-saves-home-buyers-0-5-percent-mortgage-rates", "image_url": "https://framerusercontent.com/images/PvVLjYNqXx3Lv96BApfT5NS7K8.png?width=1024&height=1024", "width": 1024, "height": 1024, "bytes": 96332, "query": "site:chestnutmortgage.com blog", "query_suffix": "site:chestnutmortgage.com blog" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/chestnut/8fb8c1c1b2.webp", "alt": "30-Year vs. 15-Year Mortgage: Which Term Wins in October's Market? - Chestnut", "source_url": "https://chestnutmortgage.com/resources/30-year-vs-15-year-mortgage-october-2025", "image_url": "https://framerusercontent.com/images/bCJZLTXf4xNJCLfws8JibuhBO7U.png?width=1536&height=1024", "width": 1536, "height": 1024, "bytes": 272226, "query": "site:chestnutmortgage.com", "query_suffix": "site:chestnutmortgage.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/chestnut/2701e8e1e1.webp", "alt": "Chestnut vs Better.com for Denver home loans: 2025 pricing & features - Chestnut", "source_url": "https://chestnutmortgage.com/resources/chestnut-vs-better-com-denver-home-loans-2025-pricing-features", "image_url": "https://framerusercontent.com/images/obquWoWaXY48SfUHbUH07Enjb5I.png", "width": 1536, "height": 1024, "bytes": 363314, "query": "site:chestnutmortgage.com", "query_suffix": "site:chestnutmortgage.com" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/chestnut/ea41f3eef5.webp", "alt": "Best mortgage lender in Aurora CO: Chestnut vs 3 competitors (2025) | Chestnut", "source_url": "https://chestnutmortgage.com/news/best-mortgage-lender-in-aurora-co-chestnut-vs-3-competitors-2025", "image_url": "https://mcxnxesjearjdhyqqgxy.supabase.co/storage/v1/object/public/concierge-blog-images/671b5a10-ea87-4292-ad56-c6c6b609bc1b/2efaa7ca-5da7-4351-bbe2-c72b12f181f6/thumbnails/1188760d-9847-4fdb-a0cc-a14564c481f2/036d621b-18d8-438d-80e9-b323d01088da/thumbnail.png", "width": 1536, "height": 1024, "bytes": 2193712, "query": "site:chestnutmortgage.com", "query_suffix": "site:chestnutmortgage.com" } ], "font_resources": [ { "family": "Figtree", "google_fonts_url": "https://fonts.google.com/specimen/Figtree" }, { "family": "Figtree", "google_fonts_url": "https://fonts.google.com/specimen/Figtree" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Figtree&family=Figtree&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/chestnut", "agent_instructions": "You are designing or implementing in Chestnut's brand identity.\n\n# Brand profile\n- Company: Chestnut\n- Source: https://chestnutmortgage.com/\n- Color scheme: light\n\n# Colors\n- primary: #E9FFFC\n- secondary: #DEFFFA\n- accent: #2FC4B2\n- background: #FFFFFF\n- textPrimary: #18181B\n- link: #14A69D\n\n# Typography\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Figtree — https://fonts.google.com/specimen/Figtree\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#2FC4B2, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(26, 26, 26, 0.04) 0px 1px 2px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderRadius=18px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(28, 118, 107, 0.2) 0px 4px 32px 0px\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: home buyers and refinancers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/chestnut.json", "page_markdown": "# Chestnut Brand Identity\n\nA complete profile of **Chestnut**'s visual system — colors, typography, components, and personality — extracted from https://chestnutmortgage.com/. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/chestnut\n- Machine-readable JSON: https://characterquilt.com/branding/chestnut.json\n- Per-page llms.txt: https://characterquilt.com/branding/chestnut/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #E9FFFC |\n| Accent | #2FC4B2 |\n| Body Font | Figtree |\n| Heading Font | Figtree |\n\n## Color Palette\n\n- primary: #E9FFFC\n- secondary: #DEFFFA\n- accent: #2FC4B2\n- background: #FFFFFF\n- textPrimary: #18181B\n- link: #14A69D\n\n## Typography\n\n- primary: Figtree — https://fonts.google.com/specimen/Figtree\n- heading: Figtree — https://fonts.google.com/specimen/Figtree\n\n## Visual Assets\n\n- Logo: https://chestnutmortgage.com/logo-text.svg\n- Favicon: https://chestnutmortgage.com/favicon.svg\n- Social card (og:image): https://chestnutmortgage.com/og-default.png\n\n## UI Components\n\n- buttonPrimary: background=#2FC4B2, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(26, 26, 26, 0.04) 0px 1px 2px 0px\n- buttonSecondary: background=#FFFFFF, textColor=#1A1A1A, borderRadius=18px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(28, 118, 107, 0.2) 0px 4px 32px 0px\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: home buyers and refinancers\n\n## Chestnut Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **HELOC vs. Home Equity Loan: Which Wins in November 2025? - Chestnut**\n - Image: https://framerusercontent.com/images/DjTA9tDWkvr7xKjozPQzFsET8E.png?width=1536&height=1024\n - Source: https://chestnutmortgage.com/resources/heloc-vs-home-equity-loan-which-wins-in-november-2025\n- **Best AI mortgage lenders in Westminster CO: Compare 100+ instantly - Chestnut**\n - Image: https://framerusercontent.com/images/97ylqpjllhl1OjOH14fhW2KFUJY.png\n - Source: https://chestnutmortgage.com/news/best-ai-mortgage-lenders-westminster-co-compare-100-instantly\n- **Unlocking Competitive Rates: How Chestnut's AI Engine Saves Home Buyers 0.5%+ on Mortgage Interest - Chestnut**\n - Image: https://framerusercontent.com/images/PvVLjYNqXx3Lv96BApfT5NS7K8.png?width=1024&height=1024\n - Source: https://chestnutmortgage.com/resources/chestnut-ai-engine-saves-home-buyers-0-5-percent-mortgage-rates\n- **30-Year vs. 15-Year Mortgage: Which Term Wins in October's Market? - Chestnut**\n - Image: https://framerusercontent.com/images/bCJZLTXf4xNJCLfws8JibuhBO7U.png?width=1536&height=1024\n - Source: https://chestnutmortgage.com/resources/30-year-vs-15-year-mortgage-october-2025\n- **Chestnut vs Better.com for Denver home loans: 2025 pricing & features - Chestnut**\n - Image: https://framerusercontent.com/images/obquWoWaXY48SfUHbUH07Enjb5I.png\n - Source: https://chestnutmortgage.com/resources/chestnut-vs-better-com-denver-home-loans-2025-pricing-features\n- **Best mortgage lender in Aurora CO: Chestnut vs 3 competitors (2025) | Chestnut**\n - Image: https://mcxnxesjearjdhyqqgxy.supabase.co/storage/v1/object/public/concierge-blog-images/671b5a10-ea87-4292-ad56-c6c6b609bc1b/2efaa7ca-5da7-4351-bbe2-c72b12f181f6/thumbnails/1188760d-9847-4fdb-a0cc-a14564c481f2/036d621b-18d8-438d-80e9-b323d01088da/thumbnail.png\n - Source: https://chestnutmortgage.com/news/best-mortgage-lender-in-aurora-co-chestnut-vs-3-competitors-2025\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Figtree\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Zalando Sans\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#E9FFFC\",\n \"secondary\": \"#DEFFFA\",\n \"accent\": \"#2FC4B2\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#18181B\",\n \"link\": \"#14A69D\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Figtree\",\n \"heading\": \"Figtree\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Zalando Sans\",\n \"Figtree\",\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\"\n ],\n \"body\": [\n \"Zalando Sans\",\n \"Figtree\",\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Zalando Sans\",\n \"Figtree\",\n \"ui-sans-serif\",\n \"system-ui\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"64px\",\n \"h2\": \"40px\",\n \"body\": \"16px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 8,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#2FC4B2\",\n \"textColor\": \"#FFFFFF\",\n \"borderRadius\": \"33554400px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"33554400px\",\n \"topRight\": \"33554400px\",\n \"bottomRight\": \"33554400px\",\n \"bottomLeft\": \"33554400px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(26, 26, 26, 0.04) 0px 1px 2px 0px\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#1A1A1A\",\n \"borderRadius\": \"18px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"18px\",\n \"topRight\": \"18px\",\n \"bottomRight\": \"18px\",\n \"bottomLeft\": \"18px\"\n },\n \"shadow\": \"rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(28, 118, 107, 0.2) 0px 4px 32px 0px\"\n }\n },\n \"images\": {\n \"logo\": \"https://chestnutmortgage.com/logo-text.svg\",\n \"favicon\": \"https://chestnutmortgage.com/favicon.svg\",\n \"ogImage\": \"https://chestnutmortgage.com/og-default.png\",\n \"logoHref\": \"/\",\n \"logoAlt\": \"Chestnut\"\n },\n \"__llm_logo_reasoning\": {\n \"selectedIndex\": 1,\n \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chestnut'.\",\n \"confidence\": 0.9,\n \"source\": \"llm\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 1,\n \"text\": \"See your loan options\",\n \"reasoning\": \"Button #2 has a vibrant green background (#2FC4B2) and action-oriented text 'See your loan options', making it the primary CTA.\"\n },\n \"secondary\": {\n \"index\": 0,\n \"text\": \"Buy a Home Flexible down payment options, underwritten pre-approvals, and an AI-powered process tha\",\n \"reasoning\": \"Button #0 has a white background, contrasting with the primary button's vibrant color, and offers a secondary action 'Buy a Home'.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"modern\",\n \"energy\": \"medium\",\n \"targetAudience\": \"home buyers and refinancers\"\n },\n \"designSystem\": {\n \"framework\": \"tailwind\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true,\n \"finalSource\": \"llm\",\n \"rawLogoSelection\": {\n \"selectedLogoIndex\": 1,\n \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Chestnut'.\",\n \"confidence\": 0.9\n }\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }