# Chipax Brand Identity

A complete profile of **Chipax**'s visual system — colors, typography, components, and personality — extracted from https://www.chipax.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chipax
- Machine-readable JSON: https://characterquilt.com/branding/chipax.json
- Per-page llms.txt: https://characterquilt.com/branding/chipax/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0D968B |
| Accent | #BDFFDD |
| Body Font | Satoshi |
| Heading Font | Satoshi |

## Color Palette

- primary: #0D968B
- accent: #BDFFDD
- background: #FFFFFF
- textPrimary: #000000
- link: #0000EE

## Typography

- primary: Satoshi — https://fonts.google.com/specimen/Satoshi
- heading: Satoshi — https://fonts.google.com/specimen/Satoshi

## Visual Assets

- Logo: https://framerusercontent.com/images/GfmcRZ2usRbFsGyLFmJ3BS2zMw0.png?width=309&height=64
- Favicon: https://framerusercontent.com/images/sSRloBzFEimVG32JaJTcOPEFbWs.png
- Social card (og:image): https://framerusercontent.com/images/Dbl6dhqSOk7hYPjrPSlGhxjdXE.png

## UI Components

- buttonPrimary: background=#BDFFDD, textColor=#0000EE, borderRadius=12px, shadow=rgba(13, 150, 139, 0.18) 0px 0.602187px 0.602187px -1.25px, rgba(13, 150, 139, 0.16) 0px 2.28853px 2.28853px -2.5px, rgba(13, 150, 139, 0.06) 0px 10px 10px -3.75px
- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=12px, shadow=rgba(0, 0, 0, 0) 0px 172px 48px 0px, rgba(0, 0, 0, 0.01) 0px 110px 44px 0px, rgba(0, 0, 0, 0.03) 0px 62px 37px 0px, rgba(0, 0, 0, 0.04) 0px 28px 28px 0px, rgba(0, 0, 0, 0.05) 0px 7px 15px 0px

## Brand Personality

Tone: professional · Energy: medium · Audience: business owners and financial managers

## Chipax Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Nat crackers: Lo rico y saludable de sentir la tecnología cerca 🌾**
  - Image: https://framerusercontent.com/images/ZCy4i5s9sokf8mxk3lxVrjsRXdw.jpg?width=5472&height=3648
  - Source: https://www.chipax.com/blog/nat-crackers-lo-rico-de-ordenarse
- **Nat crackers: Lo rico y saludable de sentir la tecnología cerca 🌾**
  - Image: https://framerusercontent.com/images/9a002VUtJ4B10vHzrNHfbBtZoI.jpg?width=5472&height=3648
  - Source: https://www.chipax.com/blog/nat-crackers-lo-rico-de-ordenarse
- **Conoce la historia de Chipax**
  - Image: https://framerusercontent.com/images/koGvGYAqcw7IJQVMRfwfTaJJ5w.jpg?width=3600&height=2400
  - Source: https://www.chipax.com/nosotros
- **Chipax - Orden y control para las finanzas de tu empresa**
  - Image: https://framerusercontent.com/images/C9th4WYOmQTuBBalI67huIoGU.png?width=2782&height=1540
  - Source: https://www.chipax.com/novedades
- **Nicolás Barrios de Adity: “Entender la rentabilidad del negocio es clave”**
  - Image: https://framerusercontent.com/images/CY5SDx5ARHxeEQhHeKnRKlx1zQ0.png?width=946&height=545
  - Source: https://www.chipax.com/blog/nicolas-barrios-de-adity-entender-la-rentabilidad-del-negocio-es-clave
- **Por qué es tan cool trabajar en Chipax?**
  - Image: https://framerusercontent.com/images/ERgrM5n1gSMCfFFJqYUm7XhjFsI.png?width=2048&height=2048
  - Source: https://www.chipax.com/blog/por-que-es-tan-cool-trabajar-en-chipax

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Satoshi",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0D968B",
    "accent": "#BDFFDD",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Satoshi",
      "heading": "Satoshi"
    },
    "fontStacks": {
      "heading": [
        "Satoshi",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Satoshi",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BDFFDD",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(13, 150, 139, 0.18) 0px 0.602187px 0.602187px -1.25px, rgba(13, 150, 139, 0.16) 0px 2.28853px 2.28853px -2.5px, rgba(13, 150, 139, 0.06) 0px 10px 10px -3.75px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 172px 48px 0px, rgba(0, 0, 0, 0.01) 0px 110px 44px 0px, rgba(0, 0, 0, 0.03) 0px 62px 37px 0px, rgba(0, 0, 0, 0.04) 0px 28px 28px 0px, rgba(0, 0, 0, 0.05) 0px 7px 15px 0px"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/GfmcRZ2usRbFsGyLFmJ3BS2zMw0.png?width=309&height=64",
    "favicon": "https://framerusercontent.com/images/sSRloBzFEimVG32JaJTcOPEFbWs.png",
    "ogImage": "https://framerusercontent.com/images/Dbl6dhqSOk7hYPjrPSlGhxjdXE.png",
    "logoHref": "./"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is a medium-sized, visible logo linking to the homepage, matching the brand 'Chipax'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Comenzar prueba",
      "reasoning": "Button #0 has a vibrant green background (#BDFFDD) and action-oriented text 'Comenzar prueba', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Prueba 14 días",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and offers a secondary action 'Prueba 14 días', suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business owners and financial managers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is a medium-sized, visible logo linking to the homepage, matching the brand 'Chipax'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```