# Chonkie Brand Identity

A complete profile of **Chonkie**'s visual system — colors, typography, components, and personality — extracted from https://www.chonkie.ai. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chonkie
- Machine-readable JSON: https://characterquilt.com/branding/chonkie.json
- Per-page llms.txt: https://characterquilt.com/branding/chonkie/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #FAF6E3 |
| Accent | #A7896C |
| Body Font | Geist |
| Heading Font | Geist |

## Color Palette

- primary: #FAF6E3
- accent: #A7896C
- background: #FAF6E3
- textPrimary: #A7896C
- link: #A7896C

## Typography

- primary: Geist — https://fonts.google.com/specimen/Geist
- heading: Geist — https://fonts.google.com/specimen/Geist

## Visual Assets

- Logo: https://www.chonkie.ai/chonkies/chonkie_icon.svg
- Favicon: https://www.chonkie.ai/favicon.png
- Social card (og:image): https://chonkie.ai/chonkies/og.png

## UI Components

- buttonPrimary: background=#A7896C, textColor=#FFFFFF, borderRadius=14px, shadow=none

## Brand Personality

Tone: playful · Energy: medium · Audience: tech-savvy individuals interested in AI solutions

## Chonkie Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chonkie Documentation**
  - Image: https://mintcdn.com/chonkie/z5jcWEi822NzVea9/assets/logo/chonkie_xray.png?fit=max&auto=format&n=z5jcWEi822NzVea9&q=85&s=d15f35405070b1c23c8deca1ba37179c
  - Source: https://docs.chonkie.ai/common/open-source
- **Chonkie**
  - Image: https://www.chonkie.ai/_next/image?url=%2Fbackground%2Fdark-bg.png&w=3840&q=75
  - Source: https://chonkie.ai/
- **Chonkie LlamaIndex Integration | Chonkie**
  - Image: https://www.chonkie.ai/_next/image?url=%2Fbackground%2Flight-bg.png&w=3840&q=100
  - Source: https://chonkie.ai/blog/chonkie-llamaindex-integration
- **Chonkie**
  - Image: https://www.chonkie.ai/team/bhavnick.jpeg
  - Source: https://chonkie.ai/
- **Chonkie**
  - Image: https://chonkie.ai/chonkies/og.png
  - Source: https://chonkie.ai/
- **OVERSIZED EMBRODERED CHONKIE TEE | Chonkie Store**
  - Image: https://imgproxy.fourthwall.com/9nKLtisGZEmLjPBxTQ8atcbA3gt2qfHeyaIQwpaRd6g/w:720/sm:1/enc/OsgQJ6xC3iFxzfAX/PC2XFae4YEuadsDn/dhbU68Ly21Cf5Iw0/b-tI8hcIUNYpt69m/xP23CoBTRMtifI5v/LDRZw3Nxx7WIBDqd/t737L0XSp55YFaNC/36Vu049V2yOLMDgL/6AHn7-scWYKz8oY6/mgCNg6EUEX25FJe7/3gyElxD5PtgSAhdw/2rhlBiCvwLDR8nXl/irpkeP15PTGMB3pY/y9y83UESQxUUTMv-/MOhbnaJUjmI
  - Source: https://shop.chonkie.ai/products/oversized-embrodered-chonkie-tee

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#FAF6E3",
    "accent": "#A7896C",
    "background": "#FAF6E3",
    "textPrimary": "#A7896C",
    "link": "#A7896C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#A7896C",
      "textColor": "#FFFFFF",
      "borderRadius": "14px",
      "borderRadiusCorners": {
        "topLeft": "14px",
        "topRight": "14px",
        "bottomRight": "14px",
        "bottomLeft": "14px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.chonkie.ai/chonkies/chonkie_icon.svg",
    "favicon": "https://www.chonkie.ai/favicon.png",
    "ogImage": "https://chonkie.ai/chonkies/og.png",
    "logoHref": "/",
    "logoAlt": "Chonkie Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand name 'Chonkie'. It links to the homepage, which is a strong indicator of being the main logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "The 'Get Started' button is typically the main call-to-action on websites, encouraging users to begin using the service. It uses a vibrant brand color (#A7896C), making it stand out as the primary action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "All buttons share the same background color, so no valid secondary button exists with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "playful",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and has an alt text matching the brand name 'Chonkie'. It links to the homepage, which is a strong indicator of being the main logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```