# Chowdeck Brand Identity

A complete profile of **Chowdeck**'s visual system — colors, typography, components, and personality — extracted from https://chowdeck.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/chowdeck
- Machine-readable JSON: https://characterquilt.com/branding/chowdeck.json
- Per-page llms.txt: https://characterquilt.com/branding/chowdeck/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #0C513F |
| Accent | #02C27F |
| Body Font | Roboto |
| Heading Font | Plus Jakarta Display |

## Color Palette

- primary: #0C513F
- secondary: #FFEDB3
- accent: #02C27F
- background: #000000
- textPrimary: #000000
- link: #02C27F

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Plus Jakarta Display — https://fonts.google.com/specimen/Plus+Jakarta+Display

## Visual Assets

- Logo: 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- Social card (og:image): https://chowdeck.com/images/chowdeck.png

## UI Components

- input: background=transparent, textColor=#666666, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#0C513F, textColor=#FFFFFF, borderRadius=8px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#0C513F, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: urban consumers looking for convenient delivery services

## Chowdeck Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Chicken Republic - Lugbe Menu & Delivery in Lugbe - Order Online | Chowdeck**
  - Image: https://chowdeck.com/store/_next/image?url=https%3A%2F%2Fmenu-images-production.s3.eu-west-1.amazonaws.com%2F0a5dc7a6-1099-5ae3-90f1-c407484e0069.jpeg&w=3840&q=75
  - Source: https://chowdeck.com/store/lugbe/restaurants/chicken-republic-lugbe
- **Introducing Relay by Chowdeck - A Game Changer for Logistics Nationwide!**
  - Image: https://files.chowdeck.com/images/Relay_Blog_Banner_1_768120294b.png
  - Source: https://chowdeck.com/blog/chowdeck-introduces-relay-a-game-changer-for-logistics-nationwide
- **Bithaih Kitchen and Confectionaries Menu & Delivery in Ojo - Order Online |  Chowdeck**
  - Image: https://files.chowdeck.com/images/2024/2024-07-04/DOlGqgRQ7fzSBMSoALCib.jpg
  - Source: https://chowdeck.com/store/ojo/restaurants/bithaih-kitchen-and-confectioneries-ojospapl4
- **Beyond Delivery - Why We acquired Mira**
  - Image: https://files.chowdeck.com/images/annoucement_blog_4_1610ab3b00.png
  - Source: https://chowdeck.com/blog/beyond-delivery-why-we-acquired-mira
- **Chicken Republic - Taiwo Road Menu & Delivery in Ilorin - Order Online |  Chowdeck**
  - Image: https://chowdeck.com/store/_next/image?url=https%3A%2F%2Fmenu-images-production.s3.eu-west-1.amazonaws.com%2F28f93a79-829d-5079-9b15-a53787b580f5.jpeg&w=3840&q=75
  - Source: https://chowdeck.com/store/ilorin/restaurants/chicken-republic-awolowo-2oko-erin2a6hl8
- **Everything's Better With Love and Chocolates with Chocolate City**
  - Image: https://files.chowdeck.com/images/Choc_web_banner_79bd9e9e57/1683581534.png
  - Source: https://chowdeck.com/blog/Everythings-Better-With-Love-and-Chocolates-with-Chocolate-City

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Plus Jakarta Display",
      "role": "display"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0C513F",
    "secondary": "#FFEDB3",
    "accent": "#02C27F",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#02C27F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Plus Jakarta Display"
    },
    "fontStacks": {
      "heading": [
        "Plus Jakarta Display",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "body": [
        "Plus Jakarta Display",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "Plus Jakarta Display",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "112px",
      "h2": "60px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#666666",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#0C513F",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0C513F",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": null,
    "ogImage": "https://chowdeck.com/images/chowdeck.png",
    "logoHref": "/"
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  "__llm_logo_reasoning": {
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    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand 'Chowdeck'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
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      "reasoning": "Button #1 uses the vibrant brand color #0C513F and has action-oriented text 'Download on Google Play', making it a strong primary CTA."
    },
    "secondary": {
      "index": 59,
      "text": "Download on Google Play",
      "reasoning": "Button #5 has a different background color (#FFFFFF) and supports the primary CTA with similar download functionality."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "urban consumers looking for convenient delivery services"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage, which aligns with the brand 'Chowdeck'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```