{
  "name": "Circa",
  "slug": "circa",
  "domain": "http://www.circa.co",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Poppins",
        "role": "heading"
      },
      {
        "family": "Inter",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#5E5BFF",
      "secondary": "#625D7B",
      "accent": "#5E5BFF",
      "background": "#FFFFFF",
      "textPrimary": "#1E1843",
      "link": "#1E1843"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Inter",
        "heading": "Poppins"
      },
      "fontStacks": {
        "heading": [
          "Poppins",
          "sans-serif"
        ],
        "body": [
          "Poppins",
          "sans-serif"
        ],
        "paragraph": [
          "Inter",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "92px",
        "h2": "64px",
        "body": "24px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#5E5BFF",
        "textColor": "#FFFFFF",
        "borderColor": "#5E5BFF",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#1E1843",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a16ef66da53b312f0f32a7_Circa%20Logo.svg",
      "favicon": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a170fce052f2c95677ea2b_Circa%20Favicon.png",
      "ogImage": "https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/657b7c220fb20f24476fc307_OG.png",
      "logoHref": "/",
      "logoAlt": "Circa"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.",
      "confidence": 0.95,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 0,
        "text": "Launch free trial",
        "reasoning": "Button #0 'Launch free trial' uses the vibrant brand color #5E5BFF, making it the most prominent CTA. The text is action-oriented, encouraging users to start using the platform."
      },
      "secondary": {
        "index": 2,
        "text": "Get started",
        "reasoning": "Button #2 'Get started' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style."
      },
      "confidence": 0.95
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "event planners and organizers"
    },
    "designSystem": {
      "framework": "custom",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.95,
      "colors": 0.9,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.",
          "confidence": 0.95
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circa/b328578140.webp",
      "alt": "To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider",
      "source_url": "https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2",
      "image_url": "https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a8089372a9249a973b13fd_6512d4a2cbbac0232a1307d6_60f44cca5d007bbc5d28fbe7_60eb04423e7d332df0ecf498_ddadsasd.jpeg",
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      "alt": "Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget",
      "source_url": "https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget",
      "image_url": "https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a807f283532ef317b583d6_652bd4e579cbf4ed0748d205_60f449cb7e9f03d080a3044d_60e9c9c6e195f8878b037dd3_60e4ad508c6fa89aff183107__DSC2349_3.jpeg",
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      "alt": "To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider",
      "source_url": "https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2",
      "image_url": "https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a2646541c1a9870fbc_6512d4cc0c0eb6724e207497_60f44cd847d0acd411d9de24_60eb0523369fa8b09c8657df_dfsdfs.jpeg",
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circa/62e2b22a86.webp",
      "alt": "The Circa Blog",
      "source_url": "https://www.circa.co/blog?tag=CRM",
      "image_url": "https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65c2d38e38d709964c8bf311_657af92bfe89104076c1d7e4_eventcard1-657af56500c25.webp",
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      "alt": "To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider",
      "source_url": "https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2",
      "image_url": "https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a3646541c1a9871039_6512d0d8339d22709030e989_60f44cd82252d8a3ff21364b_60ea02e3458e7801d4d17af9_60c0ef9e3195012227b5b2ca_Blog4_5Metrics_v.12.jpeg",
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      "query": "site:circa.co",
      "query_suffix": "site:circa.co"
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    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circa/199920677f.webp",
      "alt": "Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget",
      "source_url": "https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget",
      "image_url": "https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a458c96fceaff3ac6d_6512d4d06019cd5d1dda72ce_612e4d0ad236ede2b8b5b707_smallthumb_template.jpeg",
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      "bytes": 86966,
      "query": "site:circa.co blog",
      "query_suffix": "site:circa.co blog"
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  ],
  "font_resources": [
    {
      "family": "Inter",
      "google_fonts_url": "https://fonts.google.com/specimen/Inter"
    },
    {
      "family": "Poppins",
      "google_fonts_url": "https://fonts.google.com/specimen/Poppins"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Poppins&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/circa",
  "agent_instructions": "You are designing or implementing in Circa's brand identity.\n\n# Brand profile\n- Company: Circa\n- Source: http://www.circa.co\n- Color scheme: light\n\n# Colors\n- primary: #5E5BFF\n- secondary: #625D7B\n- accent: #5E5BFF\n- background: #FFFFFF\n- textPrimary: #1E1843\n- link: #1E1843\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Inter&family=Poppins&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#5E5BFF, textColor=#FFFFFF, borderColor=#5E5BFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1E1843, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: event planners and organizers\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/circa.json",
  "page_markdown": "# Circa Brand Identity\n\nA complete profile of **Circa**'s visual system — colors, typography, components, and personality — extracted from http://www.circa.co. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/circa\n- Machine-readable JSON: https://characterquilt.com/branding/circa.json\n- Per-page llms.txt: https://characterquilt.com/branding/circa/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #5E5BFF |\n| Accent | #5E5BFF |\n| Body Font | Inter |\n| Heading Font | Poppins |\n\n## Color Palette\n\n- primary: #5E5BFF\n- secondary: #625D7B\n- accent: #5E5BFF\n- background: #FFFFFF\n- textPrimary: #1E1843\n- link: #1E1843\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Poppins — https://fonts.google.com/specimen/Poppins\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a16ef66da53b312f0f32a7_Circa%20Logo.svg\n- Favicon: https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a170fce052f2c95677ea2b_Circa%20Favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/657b7c220fb20f24476fc307_OG.png\n\n## UI Components\n\n- buttonPrimary: background=#5E5BFF, textColor=#FFFFFF, borderColor=#5E5BFF, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#1E1843, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: event planners and organizers\n\n## Circa Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**\n  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a8089372a9249a973b13fd_6512d4a2cbbac0232a1307d6_60f44cca5d007bbc5d28fbe7_60eb04423e7d332df0ecf498_ddadsasd.jpeg\n  - Source: https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2\n- **Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget**\n  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a807f283532ef317b583d6_652bd4e579cbf4ed0748d205_60f449cb7e9f03d080a3044d_60e9c9c6e195f8878b037dd3_60e4ad508c6fa89aff183107__DSC2349_3.jpeg\n  - Source: https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget\n- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**\n  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a2646541c1a9870fbc_6512d4cc0c0eb6724e207497_60f44cd847d0acd411d9de24_60eb0523369fa8b09c8657df_dfsdfs.jpeg\n  - Source: https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2\n- **The Circa Blog**\n  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65c2d38e38d709964c8bf311_657af92bfe89104076c1d7e4_eventcard1-657af56500c25.webp\n  - Source: https://www.circa.co/blog?tag=CRM\n- **To Exhibit or Not to Exhibit – Five Event Marketing Metrics to Consider**\n  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a3646541c1a9871039_6512d0d8339d22709030e989_60f44cd82252d8a3ff21364b_60ea02e3458e7801d4d17af9_60c0ef9e3195012227b5b2ca_Blog4_5Metrics_v.12.jpeg\n  - Source: https://www.circa.co/blog/to-exhibit-or-not-to-exhibit-five-event-marketing-metrics-to-consider?2716b736_page=2\n- **Budgeting For In-Person Marketing Events – 5 Expenses Marketers Forget**\n  - Image: https://cdn.prod.website-files.com/65832987833248db7f8f22c4/65a808a458c96fceaff3ac6d_6512d4d06019cd5d1dda72ce_612e4d0ad236ede2b8b5b707_smallthumb_template.jpeg\n  - Source: https://www.circa.co/blog/budgeting-for-in-person-marketing-events-5-expenses-marketers-forget\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Poppins\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Inter\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#5E5BFF\",\n    \"secondary\": \"#625D7B\",\n    \"accent\": \"#5E5BFF\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#1E1843\",\n    \"link\": \"#1E1843\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Inter\",\n      \"heading\": \"Poppins\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Poppins\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Inter\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"92px\",\n      \"h2\": \"64px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#5E5BFF\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderColor\": \"#5E5BFF\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#1E1843\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a16ef66da53b312f0f32a7_Circa%20Logo.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/65a170fce052f2c95677ea2b_Circa%20Favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/6579f252da1167e4a91bf142/657b7c220fb20f24476fc307_OG.png\",\n    \"logoHref\": \"/\",\n    \"logoAlt\": \"Circa\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.\",\n    \"confidence\": 0.95,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Launch free trial\",\n      \"reasoning\": \"Button #0 'Launch free trial' uses the vibrant brand color #5E5BFF, making it the most prominent CTA. The text is action-oriented, encouraging users to start using the platform.\"\n    },\n    \"secondary\": {\n      \"index\": 2,\n      \"text\": \"Get started\",\n      \"reasoning\": \"Button #2 'Get started' has a different background color (#FFFFFF) and serves as a secondary action with a less prominent style.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"event planners and organizers\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circa'.\",\n        \"confidence\": 0.95\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}