{
  "name": "Circular",
  "slug": "circular",
  "domain": "https://www.nowcircular.com",
  "sources": [
    "yc"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Lexend Deca",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#EA2F5D",
      "secondary": "#501EC4",
      "accent": "#EA2F5D",
      "background": "#FFFFFF",
      "textPrimary": "#190644",
      "link": "#190644"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Lexend Deca",
        "heading": "Lexend Deca"
      },
      "fontStacks": {
        "heading": [
          "Lexend Deca",
          "sans-serif"
        ],
        "body": [
          "Lexend Deca",
          "sans-serif"
        ],
        "paragraph": [
          "Lexend Deca",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "32px",
        "h2": "24px",
        "body": "16px"
      }
    },
    "spacing": {
      "baseUnit": 8,
      "borderRadius": "0px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#EA2F5D",
        "textColor": "#FFFFFF",
        "borderRadius": "5px",
        "borderRadiusCorners": {
          "topLeft": "5px",
          "topRight": "5px",
          "bottomRight": "5px",
          "bottomLeft": "5px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FFFFFF",
        "textColor": "#501EC4",
        "borderRadius": "0px",
        "borderRadiusCorners": {
          "topLeft": "0px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "0px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64957d7b65a257fb517de818_Header%20-%20Left%20-%20Big%202.svg",
      "favicon": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/622e2ea09a2c51b9f55f71ae_logoicon.png",
      "ogImage": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/6268c1096424b20243791661_OpenGraph1.png"
    },
    "__llm_logo_reasoning": {
      "selectedIndex": 1,
      "reasoning": "Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circular'.",
      "confidence": 0.9,
      "rejected": true,
      "source": "llm"
    },
    "__llm_button_reasoning": {
      "primary": {
        "index": 4,
        "text": "Circular careers",
        "reasoning": "Button #4 with text 'Circular careers' uses the vibrant brand color #EA2F5D, indicating a primary call-to-action related to career opportunities, which is often a key focus for businesses."
      },
      "secondary": {
        "index": 10,
        "text": "Circular careers",
        "reasoning": "Button #10 with text 'Circular careers' uses a different color group (#FFFFFF background), making it suitable as a secondary CTA, complementing the primary button."
      },
      "confidence": 0.9
    },
    "personality": {
      "tone": "modern",
      "energy": "medium",
      "targetAudience": "environmentally conscious consumers and businesses"
    },
    "designSystem": {
      "framework": "bootstrap",
      "componentLibrary": ""
    },
    "confidence": {
      "buttons": 0.9,
      "colors": 0.95,
      "overall": 0.925
    },
    "__llm_metadata": {
      "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
          "selectedLogoIndex": 1,
          "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circular'.",
          "confidence": 0.9
        }
      },
      "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
      }
    }
  },
  "images": [
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circular/f906faafd4.webp",
      "alt": "About",
      "source_url": "https://www.nowcircular.com/about",
      "image_url": "https://cdn.prod.website-files.com/62361a4d0ade6954331ea325/65e94bd329cca63d8155c97a_KOH%20Wen%20Jie%20-%20Photo.jpg",
      "width": 3741,
      "height": 3741,
      "bytes": 1291545,
      "query": "site:nowcircular.com",
      "query_suffix": "site:nowcircular.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circular/a1e8fda9b2.webp",
      "alt": "Circular",
      "source_url": "https://nowcircular.com/",
      "image_url": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/66f642ea3af4b2116ba4ff06_iStock-1301081654.jpg",
      "width": 2500,
      "height": 1667,
      "bytes": 789010,
      "query": "site:nowcircular.com",
      "query_suffix": "site:nowcircular.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circular/5828ae23f4.webp",
      "alt": "About",
      "source_url": "https://www.nowcircular.com/about",
      "image_url": "https://cdn.prod.website-files.com/62361a4d0ade6954331ea325/65f7e106098f69f12496f6f9_ben-headshot.jpg",
      "width": 1320,
      "height": 1320,
      "bytes": 813752,
      "query": "site:nowcircular.com",
      "query_suffix": "site:nowcircular.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circular/034e57c702.webp",
      "alt": "Circular",
      "source_url": "https://nowcircular.com/",
      "image_url": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/649977a89f4eaba465d13ac2_Diagram.png",
      "width": 1272,
      "height": 924,
      "bytes": 55663,
      "query": "site:nowcircular.com",
      "query_suffix": "site:nowcircular.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circular/c1fb648a94.webp",
      "alt": "About",
      "source_url": "https://www.nowcircular.com/about",
      "image_url": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64bf98e18058dd315597be1b_istockphoto-iStock-1177497715.jpg-2048x2048%201.jpg",
      "width": 1280,
      "height": 852,
      "bytes": 998671,
      "query": "site:nowcircular.com",
      "query_suffix": "site:nowcircular.com"
    },
    {
      "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/circular/4d3d5c4d92.webp",
      "alt": "Careers",
      "source_url": "https://www.nowcircular.com/careers",
      "image_url": "https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64c003652102be7c0becb1af_1.jpg",
      "width": 1280,
      "height": 712,
      "bytes": 645847,
      "query": "site:nowcircular.com",
      "query_suffix": "site:nowcircular.com"
    }
  ],
  "font_resources": [
    {
      "family": "Lexend Deca",
      "google_fonts_url": "https://fonts.google.com/specimen/Lexend+Deca"
    },
    {
      "family": "Lexend Deca",
      "google_fonts_url": "https://fonts.google.com/specimen/Lexend+Deca"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Lexend+Deca&family=Lexend+Deca&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/circular",
  "agent_instructions": "You are designing or implementing in Circular's brand identity.\n\n# Brand profile\n- Company: Circular\n- Source: https://www.nowcircular.com\n- Color scheme: light\n\n# Colors\n- primary: #EA2F5D\n- secondary: #501EC4\n- accent: #EA2F5D\n- background: #FFFFFF\n- textPrimary: #190644\n- link: #190644\n\n# Typography\n- primary: Lexend Deca — https://fonts.google.com/specimen/Lexend+Deca\n- heading: Lexend Deca — https://fonts.google.com/specimen/Lexend+Deca\n\nLoad all fonts at once: <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Lexend+Deca&family=Lexend+Deca&display=swap\">\n\n# UI Components\n- buttonPrimary: background=#EA2F5D, textColor=#FFFFFF, borderRadius=5px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#501EC4, borderRadius=0px, shadow=none\n\n# Brand voice\n- Tone: modern\n- Energy: medium\n- Audience: environmentally conscious consumers and businesses\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/circular.json",
  "page_markdown": "# Circular Brand Identity\n\nA complete profile of **Circular**'s visual system — colors, typography, components, and personality — extracted from https://www.nowcircular.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/circular\n- Machine-readable JSON: https://characterquilt.com/branding/circular.json\n- Per-page llms.txt: https://characterquilt.com/branding/circular/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #EA2F5D |\n| Accent | #EA2F5D |\n| Body Font | Lexend Deca |\n| Heading Font | Lexend Deca |\n\n## Color Palette\n\n- primary: #EA2F5D\n- secondary: #501EC4\n- accent: #EA2F5D\n- background: #FFFFFF\n- textPrimary: #190644\n- link: #190644\n\n## Typography\n\n- primary: Lexend Deca — https://fonts.google.com/specimen/Lexend+Deca\n- heading: Lexend Deca — https://fonts.google.com/specimen/Lexend+Deca\n\n## Visual Assets\n\n- Logo: https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64957d7b65a257fb517de818_Header%20-%20Left%20-%20Big%202.svg\n- Favicon: https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/622e2ea09a2c51b9f55f71ae_logoicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/6268c1096424b20243791661_OpenGraph1.png\n\n## UI Components\n\n- buttonPrimary: background=#EA2F5D, textColor=#FFFFFF, borderRadius=5px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#501EC4, borderRadius=0px, shadow=none\n\n## Brand Personality\n\nTone: modern · Energy: medium · Audience: environmentally conscious consumers and businesses\n\n## Circular Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **About**\n  - Image: https://cdn.prod.website-files.com/62361a4d0ade6954331ea325/65e94bd329cca63d8155c97a_KOH%20Wen%20Jie%20-%20Photo.jpg\n  - Source: https://www.nowcircular.com/about\n- **Circular**\n  - Image: https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/66f642ea3af4b2116ba4ff06_iStock-1301081654.jpg\n  - Source: https://nowcircular.com/\n- **About**\n  - Image: https://cdn.prod.website-files.com/62361a4d0ade6954331ea325/65f7e106098f69f12496f6f9_ben-headshot.jpg\n  - Source: https://www.nowcircular.com/about\n- **Circular**\n  - Image: https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/649977a89f4eaba465d13ac2_Diagram.png\n  - Source: https://nowcircular.com/\n- **About**\n  - Image: https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64bf98e18058dd315597be1b_istockphoto-iStock-1177497715.jpg-2048x2048%201.jpg\n  - Source: https://www.nowcircular.com/about\n- **Careers**\n  - Image: https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64c003652102be7c0becb1af_1.jpg\n  - Source: https://www.nowcircular.com/careers\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Lexend Deca\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#EA2F5D\",\n    \"secondary\": \"#501EC4\",\n    \"accent\": \"#EA2F5D\",\n    \"background\": \"#FFFFFF\",\n    \"textPrimary\": \"#190644\",\n    \"link\": \"#190644\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Lexend Deca\",\n      \"heading\": \"Lexend Deca\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Lexend Deca\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Lexend Deca\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Lexend Deca\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"32px\",\n      \"h2\": \"24px\",\n      \"body\": \"16px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 8,\n    \"borderRadius\": \"0px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#EA2F5D\",\n      \"textColor\": \"#FFFFFF\",\n      \"borderRadius\": \"5px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"5px\",\n        \"topRight\": \"5px\",\n        \"bottomRight\": \"5px\",\n        \"bottomLeft\": \"5px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FFFFFF\",\n      \"textColor\": \"#501EC4\",\n      \"borderRadius\": \"0px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"0px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"0px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": \"https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/64957d7b65a257fb517de818_Header%20-%20Left%20-%20Big%202.svg\",\n    \"favicon\": \"https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/622e2ea09a2c51b9f55f71ae_logoicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/622e2a9ca955ec864400395e/6268c1096424b20243791661_OpenGraph1.png\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 1,\n    \"reasoning\": \"Logo rejected: Red flags detected (menu word). Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circular'.\",\n    \"confidence\": 0.9,\n    \"rejected\": true,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 4,\n      \"text\": \"Circular careers\",\n      \"reasoning\": \"Button #4 with text 'Circular careers' uses the vibrant brand color #EA2F5D, indicating a primary call-to-action related to career opportunities, which is often a key focus for businesses.\"\n    },\n    \"secondary\": {\n      \"index\": 10,\n      \"text\": \"Circular careers\",\n      \"reasoning\": \"Button #10 with text 'Circular careers' uses a different color group (#FFFFFF background), making it suitable as a secondary CTA, complementing the primary button.\"\n    },\n    \"confidence\": 0.9\n  },\n  \"personality\": {\n    \"tone\": \"modern\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"environmentally conscious consumers and businesses\"\n  },\n  \"designSystem\": {\n    \"framework\": \"bootstrap\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.9,\n    \"colors\": 0.95,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 1,\n        \"selectedLogoReasoning\": \"Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Circular'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}