# Clad Labs Brand Identity A complete profile of **Clad Labs**'s visual system — colors, typography, components, and personality — extracted from https://cladlabs.ai. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/clad-labs - Machine-readable JSON: https://characterquilt.com/branding/clad-labs.json - Per-page llms.txt: https://characterquilt.com/branding/clad-labs/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #6366F1 | | Accent | #6366F1 | | Body Font | Apple Color Emoji | | Heading Font | Apple Color Emoji | ## Color Palette - primary: #6366F1 - secondary: #6A7282 - accent: #6366F1 - background: #FBFBF9 - textPrimary: #6B6B6B - link: #1E2939 ## Typography - primary: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji - heading: Apple Color Emoji — https://fonts.google.com/specimen/Apple+Color+Emoji ## Visual Assets - Logo: https://www.cladlabs.ai/_next/image?url=%2FChadRounded.webp&w=3840&q=75 - Favicon: https://www.cladlabs.ai/ChadRounded.webp - Social card (og:image): https://cladlabs.ai/home_page_view.png ## UI Components - input: background=transparent, textColor=#364153, borderColor=null, borderRadius=0px, shadow=none - buttonPrimary: background=#6366F1, textColor=#FFFFFF, borderColor=#6366F1, borderRadius=6px, shadow=none - buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=33554400px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px ## Brand Personality Tone: modern · Energy: medium · Audience: developers and tech professionals ## Clad Labs Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Clad Labs - Intelligent Development Environment** - Image: https://cladlabs.ai/home_page_view.png - Source: https://www.cladlabs.ai/signin - **Clad Labs - Intelligent Development Environment** - Image: https://www.cladlabs.ai/blog/preview1.png - Source: https://www.cladlabs.ai/blog - **Chad by Clad Labs: the brainrot ide | Clad Labs Blog** - Image: https://www.cladlabs.ai/ide_image_light.png - Source: https://www.cladlabs.ai/blog/introducing-clad-labs - **Clad Labs - Intelligent Development Environment** - Image: https://www.cladlabs.ai/website-content/chad-flappy.png - Source: https://www.cladlabs.ai/features - **Clad Labs - Intelligent Development Environment** - Image: https://www.cladlabs.ai/website-content/chad-gmail.png - Source: https://www.cladlabs.ai/features - **Clad Labs - Intelligent Development Environment** - Image: https://www.cladlabs.ai/_next/image?url=%2FChadRounded.webp&w=3840&q=75 - Source: https://www.cladlabs.ai/download ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "Apple Color Emoji", "role": "unknown" }, { "family": "Segoe UI Emoji", "role": "unknown" }, { "family": "Segoe UI Symbol", "role": "unknown" }, { "family": "Noto Color Emoji", "role": "unknown" }, { "family": "SFMono-Regular", "role": "monospace" } ], "colors": { "primary": "#6366F1", "secondary": "#6A7282", "accent": "#6366F1", "background": "#FBFBF9", "textPrimary": "#6B6B6B", "link": "#1E2939" }, "typography": { "fontFamilies": { "primary": "Apple Color Emoji", "heading": "Apple Color Emoji" }, "fontStacks": { "heading": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "body": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ], "paragraph": [ "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji" ] }, "fontSizes": { "h1": "72px", "h2": "20px", "body": "24px" } }, "spacing": { "baseUnit": 8, "borderRadius": "0px" }, "components": { "input": { "background": "transparent", "textColor": "#364153", "borderColor": null, "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonPrimary": { "background": "#6366F1", "textColor": "#FFFFFF", "borderColor": "#6366F1", "borderRadius": "6px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "6px", "bottomRight": "6px", "bottomLeft": "0px" }, "shadow": "none" }, "buttonSecondary": { "background": "#000000", "textColor": "#FFFFFF", "borderRadius": "33554400px", "borderRadiusCorners": { "topLeft": "33554400px", "topRight": "33554400px", "bottomRight": "33554400px", "bottomLeft": "33554400px" }, "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px" } }, "images": { "logo": "https://www.cladlabs.ai/_next/image?url=%2FChadRounded.webp&w=3840&q=75", "favicon": "https://www.cladlabs.ai/ChadRounded.webp", "ogImage": "https://cladlabs.ai/home_page_view.png", "logoHref": "/", "logoAlt": "Clad Labs Logo" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage with alt text matching the brand 'Clad Labs'.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 2, "text": "Next", "reasoning": "Button #2 uses the brand's primary color (#6366F1) and has a vibrant, action-oriented text 'Next', making it the most prominent CTA." }, "secondary": { "index": 0, "text": "Download for Linux⤓", "reasoning": "Button #0 is distinct from the primary button with a dark background (#000000) and serves as a secondary action with 'Download for Linux⤓'." }, "confidence": 0.95 }, "personality": { "tone": "modern", "energy": "medium", "targetAudience": "developers and tech professionals" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage with alt text matching the brand 'Clad Labs'.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```