# Clarion Brand Identity

A complete profile of **Clarion**'s visual system — colors, typography, components, and personality — extracted from https://clarionhealth.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clarion
- Machine-readable JSON: https://characterquilt.com/branding/clarion.json
- Per-page llms.txt: https://characterquilt.com/branding/clarion/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #60584C |
| Accent | #1A5663 |
| Body Font | Geistvf |
| Heading Font | Moderat Serif Trial |

## Color Palette

- primary: #60584C
- secondary: #1A5663
- accent: #1A5663
- background: #F9F9F4
- textPrimary: #3C210C
- link: #3C210C

## Typography

- primary: Geistvf — https://fonts.google.com/specimen/Geistvf
- heading: Moderat Serif Trial — https://fonts.google.com/specimen/Moderat+Serif+Trial

## Visual Assets

- Logo: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69835d41470b9c123ac0ff03_clarion-logo.svg
- Favicon: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69775227825216e81fc6c5bd_clarion-favicon-32pc.png
- Social card (og:image): https://cdn.prod.website-files.com/672129b642cb0117f4c53944/697a16a3c51f57617cc9c0f7_clarion-web-share.png

## UI Components

- buttonPrimary: background=#1A5663, textColor=#60584C, borderRadius=0px, shadow=none
- buttonSecondary: background=#3C210C, textColor=#FDFCFB, borderRadius=12px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and organizations

## Clarion Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Clarion | Automate phone based workflows with conversational AI**
  - Image: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983786000334c38809c44b3_hero-primary-care.webp
  - Source: https://www.clarionhealth.com/
- **Redesigning the Patient Journey: From Intake to Follow-Up**
  - Image: https://cdn.prod.website-files.com/67efc9fc23495c07c7cad720/68a852bf79bced1e8b9f55c6_blog-image.png
  - Source: https://www.clarionhealth.com/post/redesigning-the-patient-journey-from-intake-to-follow-up
- **Clarion | Automate phone based workflows with conversational AI**
  - Image: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983785efdda5493ba0fc808_hero-opthalmology.webp
  - Source: https://www.clarionhealth.com/
- **Clarion | Automate phone based workflows with conversational AI**
  - Image: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983785e7544cc4eacd146b7_hero-dermatology.webp
  - Source: https://www.clarionhealth.com/
- **Clarion | Automate phone based workflows with conversational AI**
  - Image: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/6983785f0ec9a14be222884b_hero-orthopaedics.webp
  - Source: https://www.clarionhealth.com/
- **Clarion for Value-Based Care | Automate phone based workflows with  conversational AI**
  - Image: https://cdn.prod.website-files.com/672129b642cb0117f4c53944/695d5bce3133e8928ea1eb92_hero-value-based%402x.jpg
  - Source: https://www.clarionhealth.com/use-case-value-based-care

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Geistvf",
      "role": "body"
    },
    {
      "family": "Moderat Serif Trial",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#60584C",
    "secondary": "#1A5663",
    "accent": "#1A5663",
    "background": "#F9F9F4",
    "textPrimary": "#3C210C",
    "link": "#3C210C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geistvf",
      "heading": "Moderat Serif Trial"
    },
    "fontStacks": {
      "heading": [
        "Moderat Serif Trial",
        "sans-serif"
      ],
      "body": [
        "Geistvf",
        "sans-serif"
      ],
      "paragraph": [
        "Geistvf",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "45.4px",
      "body": "14.4px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A5663",
      "textColor": "#60584C",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#3C210C",
      "textColor": "#FDFCFB",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69835d41470b9c123ac0ff03_clarion-logo.svg",
    "favicon": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/69775227825216e81fc6c5bd_clarion-favicon-32pc.png",
    "ogImage": "https://cdn.prod.website-files.com/672129b642cb0117f4c53944/697a16a3c51f57617cc9c0f7_clarion-web-share.png",
    "logoHref": "/",
    "logoAlt": "Clarion Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #0 because it is visible, medium-sized, located at the top of the page, and matches the brand name 'Clarion'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Try it out",
      "reasoning": "Button #1 is the primary CTA because it uses the vibrant brand color #1A5663, which aligns with the site's branding and stands out as a call-to-action with the text 'Try it out'."
    },
    "secondary": {
      "index": 3,
      "text": "Schedule a demo",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#3C210C) and offers a complementary action 'Schedule a demo'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and organizations"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located at the top of the page, and matches the brand name 'Clarion'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```