{ "name": "Clarus", "slug": "clarus", "domain": "https://www.clarus.finance", "sources": [ "yc" ], "branding": { "colorScheme": "light", "fonts": [ { "family": "Inter Display", "role": "heading" }, { "family": "Inter", "role": "body" }, { "family": "Georgia", "role": "unknown" }, { "family": "Geist", "role": "unknown" } ], "colors": { "primary": "#0000EE", "accent": "#104127", "background": "#FFFFFF", "textPrimary": "#000000", "link": "#104127" }, "typography": { "fontFamilies": { "primary": "Inter", "heading": "Inter Display" }, "fontStacks": { "heading": [ "Georgia", "sans-serif" ], "body": [ "sans-serif" ], "paragraph": [ "Georgia", "sans-serif" ] }, "fontSizes": { "h1": "72px", "h2": "37px", "body": "35px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#000000", "textColor": "#0000EE", "borderRadius": "48px", "borderRadiusCorners": { "topLeft": "48px", "topRight": "48px", "bottomRight": "48px", "bottomLeft": "48px" }, "shadow": "none" }, "buttonSecondary": { "background": "#FFFFFF", "textColor": "#0000EE", "borderRadius": "48px", "borderRadiusCorners": { "topLeft": "48px", "topRight": "48px", "bottomRight": "48px", "bottomLeft": "48px" }, "shadow": "none" } }, "images": { "logo": null, "favicon": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png", "ogImage": "https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "get started", "reasoning": "Button #0 has a dark background (#000000) which contrasts strongly with the page's light theme, making it stand out as a primary CTA. The text 'get started' is action-oriented, reinforcing its role as a primary button." }, "secondary": { "index": 1, "text": "get started", "reasoning": "Button #1 has a light background (#FFFFFF), which is less prominent compared to the dark background of Button #0. This makes it suitable as a secondary button, providing a less dominant visual cue." }, "confidence": 0.95 }, "personality": { "tone": "professional", "energy": "medium", "targetAudience": "financial professionals" }, "designSystem": { "framework": "custom", "componentLibrary": "" }, "confidence": { "buttons": 0.95, "colors": 0.9, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": false, "llmSucceeded": false, "finalSource": "none" }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } }, "images": [ { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/clarus/b9d0ccf245.webp", "alt": "Clarus", "source_url": "https://clarus.finance/", "image_url": "https://framerusercontent.com/images/d9OQlTNnIQ6kiKlXx9IY3LFkbk.png?width=3121&height=890", "width": 3121, "height": 890, "bytes": 17639, "query": "site:clarus.finance", "query_suffix": "site:clarus.finance" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/clarus/ce60d2e034.webp", "alt": "1951 PAPER AD Clarus 35MM Camera Telephoto Lens Flexaret III Reflex Meopla Ansco | eBay", "source_url": "https://www.ebay.com/itm/152719678896", "image_url": "https://i.ebayimg.com/images/g/rVgAAOSwpcxZy8Z7/s-l400.jpg", "width": 309, "height": 400, "bytes": 70347, "query": "\"Clarus\" ad", "query_suffix": "\"Clarus\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/clarus/027193e3fa.webp", "alt": "ZEISS CLARUS 500 – Exporting & Printing", "source_url": "https://www.zeiss.com/meditec/en/myzeiss/product-training/clarus/exporting-printing.html", "image_url": "https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/product-insights/clarus/clarus_article2.jpg", "width": 824, "height": 483, "bytes": 249861, "query": "\"Clarus\" report", "query_suffix": "\"Clarus\" report" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/clarus/13f70fa39b.webp", "alt": "Clarus Website Template | Landing Page Builder", "source_url": "https://www.youtube.com/watch?v=CluVGS25Kb0", "image_url": "https://i.ytimg.com/vi/CluVGS25Kb0/maxresdefault.jpg", "width": 1280, "height": 720, "bytes": 69109, "query": "\"Clarus\" landing page", "query_suffix": "\"Clarus\" landing page" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/clarus/f7279bbca4.webp", "alt": "The SKYWORTH Clarus Outdoor TV, the World's First Outdoor Google TV™ device Launching 1st Half 2023", "source_url": "https://www.prnewswire.com/news-releases/the-skyworth-clarus-outdoor-tv-the-worlds-first-outdoor-google-tv-device-launching-1st-half-2023-301705167.html", "image_url": "https://mma.prnewswire.com/media/1970262/SKYWORTH_Clarus_Outdoor_TV_World_s_First_Outdoor_Google_TV__device.jpg?p=twitter", "width": 1199, "height": 675, "bytes": 130859, "query": "\"Clarus\" ad", "query_suffix": "\"Clarus\" ad" }, { "file": "https://e4p9rs3sldnmtboz.public.blob.vercel-storage.com/clarus/eda1f7b77a.webp", "alt": "Clarus (NASDAQ:CLAR) Misses Q4 CY2025 Revenue Estimates", "source_url": "https://finance.yahoo.com/news/clarus-nasdaq-clar-misses-q4-212517000.html", "image_url": "https://s.yimg.com/ny/api/res/1.2/7Agoo_58f3_ZaCWKnBUoWQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02MDA-/https://media.zenfs.com/en/stockstory_922/9cdc923be9daca7ea592dcd6b154d712", "width": 1200, "height": 600, "bytes": 31675, "query": "\"Clarus\" report", "query_suffix": "\"Clarus\" report" } ], "font_resources": [ { "family": "Inter", "google_fonts_url": "https://fonts.google.com/specimen/Inter" }, { "family": "Inter Display", "google_fonts_url": "https://fonts.google.com/specimen/Inter+Display" } ], "google_fonts_css": "https://fonts.googleapis.com/css2?family=Inter&family=Inter+Display&display=swap", "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.", "page_url": "https://characterquilt.com/branding/clarus", "agent_instructions": "You are designing or implementing in Clarus's brand identity.\n\n# Brand profile\n- Company: Clarus\n- Source: https://www.clarus.finance\n- Color scheme: light\n\n# Colors\n- primary: #0000EE\n- accent: #104127\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #104127\n\n# Typography\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#000000, textColor=#0000EE, borderRadius=48px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=48px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: financial professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/clarus.json", "page_markdown": "# Clarus Brand Identity\n\nA complete profile of **Clarus**'s visual system — colors, typography, components, and personality — extracted from https://www.clarus.finance. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/clarus\n- Machine-readable JSON: https://characterquilt.com/branding/clarus.json\n- Per-page llms.txt: https://characterquilt.com/branding/clarus/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #0000EE |\n| Accent | #104127 |\n| Body Font | Inter |\n| Heading Font | Inter Display |\n\n## Color Palette\n\n- primary: #0000EE\n- accent: #104127\n- background: #FFFFFF\n- textPrimary: #000000\n- link: #104127\n\n## Typography\n\n- primary: Inter — https://fonts.google.com/specimen/Inter\n- heading: Inter Display — https://fonts.google.com/specimen/Inter+Display\n\n## Visual Assets\n\n- Favicon: https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png\n- Social card (og:image): https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png\n\n## UI Components\n\n- buttonPrimary: background=#000000, textColor=#0000EE, borderRadius=48px, shadow=none\n- buttonSecondary: background=#FFFFFF, textColor=#0000EE, borderRadius=48px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: financial professionals\n\n## Clarus Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Clarus**\n - Image: https://framerusercontent.com/images/d9OQlTNnIQ6kiKlXx9IY3LFkbk.png?width=3121&height=890\n - Source: https://clarus.finance/\n- **1951 PAPER AD Clarus 35MM Camera Telephoto Lens Flexaret III Reflex Meopla Ansco | eBay**\n - Image: https://i.ebayimg.com/images/g/rVgAAOSwpcxZy8Z7/s-l400.jpg\n - Source: https://www.ebay.com/itm/152719678896\n- **ZEISS CLARUS 500 – Exporting & Printing**\n - Image: https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/product-insights/clarus/clarus_article2.jpg\n - Source: https://www.zeiss.com/meditec/en/myzeiss/product-training/clarus/exporting-printing.html\n- **Clarus Website Template | Landing Page Builder**\n - Image: https://i.ytimg.com/vi/CluVGS25Kb0/maxresdefault.jpg\n - Source: https://www.youtube.com/watch?v=CluVGS25Kb0\n- **The SKYWORTH Clarus Outdoor TV, the World's First Outdoor Google TV™ device Launching 1st Half 2023**\n - Image: https://mma.prnewswire.com/media/1970262/SKYWORTH_Clarus_Outdoor_TV_World_s_First_Outdoor_Google_TV__device.jpg?p=twitter\n - Source: https://www.prnewswire.com/news-releases/the-skyworth-clarus-outdoor-tv-the-worlds-first-outdoor-google-tv-device-launching-1st-half-2023-301705167.html\n- **Clarus (NASDAQ:CLAR) Misses Q4 CY2025 Revenue Estimates**\n - Image: https://s.yimg.com/ny/api/res/1.2/7Agoo_58f3_ZaCWKnBUoWQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyMDA7aD02MDA-/https://media.zenfs.com/en/stockstory_922/9cdc923be9daca7ea592dcd6b154d712\n - Source: https://finance.yahoo.com/news/clarus-nasdaq-clar-misses-q4-212517000.html\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n \"colorScheme\": \"light\",\n \"fonts\": [\n {\n \"family\": \"Inter Display\",\n \"role\": \"heading\"\n },\n {\n \"family\": \"Inter\",\n \"role\": \"body\"\n },\n {\n \"family\": \"Georgia\",\n \"role\": \"unknown\"\n },\n {\n \"family\": \"Geist\",\n \"role\": \"unknown\"\n }\n ],\n \"colors\": {\n \"primary\": \"#0000EE\",\n \"accent\": \"#104127\",\n \"background\": \"#FFFFFF\",\n \"textPrimary\": \"#000000\",\n \"link\": \"#104127\"\n },\n \"typography\": {\n \"fontFamilies\": {\n \"primary\": \"Inter\",\n \"heading\": \"Inter Display\"\n },\n \"fontStacks\": {\n \"heading\": [\n \"Georgia\",\n \"sans-serif\"\n ],\n \"body\": [\n \"sans-serif\"\n ],\n \"paragraph\": [\n \"Georgia\",\n \"sans-serif\"\n ]\n },\n \"fontSizes\": {\n \"h1\": \"72px\",\n \"h2\": \"37px\",\n \"body\": \"35px\"\n }\n },\n \"spacing\": {\n \"baseUnit\": 4,\n \"borderRadius\": \"0px\"\n },\n \"components\": {\n \"buttonPrimary\": {\n \"background\": \"#000000\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"48px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"48px\",\n \"topRight\": \"48px\",\n \"bottomRight\": \"48px\",\n \"bottomLeft\": \"48px\"\n },\n \"shadow\": \"none\"\n },\n \"buttonSecondary\": {\n \"background\": \"#FFFFFF\",\n \"textColor\": \"#0000EE\",\n \"borderRadius\": \"48px\",\n \"borderRadiusCorners\": {\n \"topLeft\": \"48px\",\n \"topRight\": \"48px\",\n \"bottomRight\": \"48px\",\n \"bottomLeft\": \"48px\"\n },\n \"shadow\": \"none\"\n }\n },\n \"images\": {\n \"logo\": null,\n \"favicon\": \"https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png\",\n \"ogImage\": \"https://framerusercontent.com/images/lnC3jaAlbzMGgHEabkHll0mTmxE.png\"\n },\n \"__llm_button_reasoning\": {\n \"primary\": {\n \"index\": 0,\n \"text\": \"get started\",\n \"reasoning\": \"Button #0 has a dark background (#000000) which contrasts strongly with the page's light theme, making it stand out as a primary CTA. The text 'get started' is action-oriented, reinforcing its role as a primary button.\"\n },\n \"secondary\": {\n \"index\": 1,\n \"text\": \"get started\",\n \"reasoning\": \"Button #1 has a light background (#FFFFFF), which is less prominent compared to the dark background of Button #0. This makes it suitable as a secondary button, providing a less dominant visual cue.\"\n },\n \"confidence\": 0.95\n },\n \"personality\": {\n \"tone\": \"professional\",\n \"energy\": \"medium\",\n \"targetAudience\": \"financial professionals\"\n },\n \"designSystem\": {\n \"framework\": \"custom\",\n \"componentLibrary\": \"\"\n },\n \"confidence\": {\n \"buttons\": 0.95,\n \"colors\": 0.9,\n \"overall\": 0.925\n },\n \"__llm_metadata\": {\n \"logoSelection\": {\n \"llmCalled\": false,\n \"llmSucceeded\": false,\n \"finalSource\": \"none\"\n },\n \"buttonClassification\": {\n \"llmCalled\": true,\n \"llmSucceeded\": true\n }\n }\n}\n```\n" }