# Cleancard Brand Identity

A complete profile of **Cleancard**'s visual system — colors, typography, components, and personality — extracted from https://www.cleancard.bio. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cleancard
- Machine-readable JSON: https://characterquilt.com/branding/cleancard.json
- Per-page llms.txt: https://characterquilt.com/branding/cleancard/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #EF4444 |
| Accent | #EF4444 |
| Body Font | Heebo |
| Heading Font | Heebo |

## Color Palette

- primary: #EF4444
- accent: #EF4444
- background: #F5F5F5
- textPrimary: #141414
- link: #EF4444

## Typography

- primary: Heebo — https://fonts.google.com/specimen/Heebo
- heading: Heebo — https://fonts.google.com/specimen/Heebo

## Visual Assets

- Favicon: https://www.numen.com/assets/favicon.png
- Social card (og:image): https://numen.com/assets/og-image.webp

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and job seekers

## Cleancard Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Numen**
  - Image: https://www.numen.com/assets/team.webp
  - Source: https://www.cleancard.bio/
- **Numen**
  - Image: https://www.numen.com/assets/icon%203@4x.png
  - Source: https://www.cleancard.bio/
- **Numen**
  - Image: https://www.numen.com/assets/icon%201@4x.png
  - Source: https://www.cleancard.bio/
- **Numen**
  - Image: https://www.numen.com/assets/numen_word_mark_white.png
  - Source: https://www.cleancard.bio/
- **Cleancard (YC S23) combines synthetic biology and artificial intelligence  to make at-home cancer screens that are as easy to use as a pregnancy test.  https://t.co/IV8QPuAbN3 Congrats on the launch, @_tom_dot_com and  @luca_springer!**
  - Image: https://pbs.twimg.com/media/F3HQk-maoAA-2k5.jpg
  - Source: https://x.com/ycombinator/status/1689426338266959872
- **Cleancard® - Pokémon Card Restoration Kit, Tools & TCG Care**
  - Image: https://cleancard.eu/wp-content/uploads/2025/12/Plan-de-travail-2-1-min-scaled.png
  - Source: https://cleancard.eu/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto Mono",
      "role": "monospace"
    },
    {
      "family": "Heebo",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#EF4444",
    "accent": "#EF4444",
    "background": "#F5F5F5",
    "textPrimary": "#141414",
    "link": "#EF4444"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Heebo",
      "heading": "Heebo"
    },
    "fontStacks": {
      "heading": [
        "Heebo",
        "sans-serif"
      ],
      "body": [
        "Roboto Mono",
        "monospace"
      ],
      "paragraph": [
        "Roboto Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "14.4px",
      "body": "12.8px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.numen.com/assets/favicon.png",
    "ogImage": "https://numen.com/assets/og-image.webp"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Open roles",
      "reasoning": "The 'Open roles' button is the only button detected and serves as a call-to-action for job opportunities, which is a significant action for the site. However, it lacks a vibrant background color, which typically indicates a primary CTA."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is no secondary button available with a different background color."
    },
    "confidence": 0.8
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and job seekers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.8,
    "colors": 0.9,
    "overall": 0.8500000000000001
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```