# Clear Street Brand Identity

A complete profile of **Clear Street**'s visual system — colors, typography, components, and personality — extracted from https://www.clearstreet.io/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clear-street
- Machine-readable JSON: https://characterquilt.com/branding/clear-street.json
- Per-page llms.txt: https://characterquilt.com/branding/clear-street/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #CFCEF7 |
| Accent | #CFCEF7 |
| Body Font | Reyhan |
| Heading Font | Reyhan |

## Color Palette

- primary: #CFCEF7
- secondary: #01001F
- accent: #CFCEF7
- background: #FFFFFF
- textPrimary: #2E21DE
- link: #2E21DE

## Typography

- primary: Reyhan — https://fonts.google.com/specimen/Reyhan
- heading: Reyhan — https://fonts.google.com/specimen/Reyhan

## Visual Assets

- Logo: 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- Favicon: https://www.clearstreet.io/icon.png
- Social card (og:image): https://cdn.sanity.io/images/40fnhjbe/production/c122608e711a69935fc1bbbbcc672f01e673e6dc-1200x630.jpg

## UI Components

- input: background=transparent, textColor=#2E21DE, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#CFCEF7, textColor=#000000, borderRadius=0px, shadow=none
- buttonSecondary: background=#040313, textColor=#FFFFFF, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: sophisticated investors

## Clear Street Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **News & Content | Clear Street — Speed, Transparency and Scale for  Sophisticated Investors.™**
  - Image: https://www.clearstreet.io/_ipx/f_webp&s_1400x788/https://cdn.sanity.io/images/40fnhjbe/production/c16be9afbc8e9701da7443e4428f7c3329f833a1-3840x2160.png
  - Source: https://www.clearstreet.io/news/blog
- **Clear Street Appoints Two New VPs of Engineering | Clear Street — Speed,  Transparency and Scale for Sophisticated Investors.™**
  - Image: https://cdn.sanity.io/images/40fnhjbe/production/4f6b1b21f531b9845f24aa1852cac0032e0adaa1-2495x4000.jpg
  - Source: https://www.clearstreet.io/press/clear-street-welcomes-leaders-in-product-engineering-and-design
- **News & Content | Clear Street — Speed, Transparency and Scale for  Sophisticated Investors.™**
  - Image: https://www.clearstreet.io/_ipx/f_webp&s_1400x788/https://cdn.sanity.io/images/40fnhjbe/production/ab0ad6a5ffe3d687cd716206aa63c3be0a859a07-1920x1080.jpg
  - Source: https://www.clearstreet.io/news/blog
- **News & Content | Clear Street — Speed, Transparency and Scale for  Sophisticated Investors.™**
  - Image: https://www.clearstreet.io/_ipx/f_webp&s_1400x788/https://cdn.sanity.io/images/40fnhjbe/production/9250a2bb83736fe08bf909afa31567a401b31576-1920x1080.jpg
  - Source: https://www.clearstreet.io/news
- **News & Content | Clear Street — Speed, Transparency and Scale for  Sophisticated Investors.™**
  - Image: https://www.clearstreet.io/_ipx/f_webp&s_1400x788/https://cdn.sanity.io/images/40fnhjbe/production/cf2eb0eb980307120c3301718767bd01c3616c21-1920x1080.png
  - Source: https://www.clearstreet.io/news/blog
- **Execution & Trading | Clear Street — Speed, Transparency and Scale for  Sophisticated Investors.™**
  - Image: https://www.clearstreet.io/_ipx/w_3400/imgs/misc/discover-studio.jpg
  - Source: https://www.clearstreet.io/services/execution-trading

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Reyhan",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#CFCEF7",
    "secondary": "#01001F",
    "accent": "#CFCEF7",
    "background": "#FFFFFF",
    "textPrimary": "#2E21DE",
    "link": "#2E21DE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Reyhan",
      "heading": "Reyhan"
    },
    "fontStacks": {
      "heading": [
        "Reyhan"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Reyhan"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#2E21DE",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#CFCEF7",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#040313",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.clearstreet.io/icon.png",
    "ogImage": "https://cdn.sanity.io/images/40fnhjbe/production/c122608e711a69935fc1bbbbcc672f01e673e6dc-1200x630.jpg",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 77,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand's identity inferred from the URL and page title.",
    "confidence": 0.8,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get in touch",
      "reasoning": "Button #1 ('Get in touch') has a vibrant blue background (#CFCEF7) which aligns with the brand's accent color, making it a strong candidate for the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "View Studio",
      "reasoning": "Button #2 ('View Studio') has a distinct dark background (#040313), making it suitable as a secondary CTA due to its contrasting color group."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "sophisticated investors"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand's identity inferred from the URL and page title.",
        "confidence": 0.8
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```