# Clear Brand Identity

A complete profile of **Clear**'s visual system — colors, typography, components, and personality — extracted from https://clear.in/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clear
- Machine-readable JSON: https://characterquilt.com/branding/clear.json
- Per-page llms.txt: https://characterquilt.com/branding/clear/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #314259 |
| Accent | #1678FB |
| Body Font | Gilroy |
| Heading Font | Gilroy |

## Color Palette

- primary: #314259
- secondary: #1678FB
- accent: #1678FB
- background: #FFFFFF
- textPrimary: #000000
- link: #C0CBD9

## Typography

- primary: Gilroy — https://fonts.google.com/specimen/Gilroy
- heading: Gilroy — https://fonts.google.com/specimen/Gilroy

## Visual Assets

- Logo: https://assets1.cleartax-cdn.com/cleartax/images/1683802364_clearlogolight.svg
- Favicon: https://assets1.cleartax-cdn.com/cleartax/images/1677836432_clear_favicon_32x32.png

## UI Components

- buttonPrimary: background=#1678FB, textColor=#FFFFFF, borderRadius=40px, shadow=none
- buttonSecondary: background=#F4F4F5, textColor=#70757B, borderRadius=0px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: Indian businesses and individuals managing finances

## Clear Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **What is Accounts Payable - Meaning, Process, Examples, Formula**
  - Image: https://cleartax-media.s3.amazonaws.com/finfo/wg-utils/cms-tool/e675b899-50f5-4ede-9788-bbed9554dc2f.jpg
  - Source: https://www.clear.in/s/accounts-payable
- **Clear Finance Cloud: All-in-one solution for GST, TDS, e-invoices and e-way  bills**
  - Image: https://assets1.cleartax-cdn.com/cleartax/images/1670407226_group1000002386image1.png
  - Source: https://www.clear.in/clear-finance-cloud
- **Vendor Onboarding in Indian Businesses: A Complete Guide**
  - Image: https://assets1.cleartax-cdn.com/finfo/wg-utils/retool/5d29172c-63b3-4834-a9cd-d9bc5baa9672.jpg
  - Source: https://www.clear.in/s/vendor-onboarding
- **Clear | Simplify Finances for Indians | Solutions for e-Invoicing, TDS,  GST, ITR Filing**
  - Image: https://assets1.cleartax-cdn.com/cleartax/images/1677664094_screenshot20230301at2.48.17pm.png
  - Source: https://www.clear.in/
- **Accounts Payable Cycle: What is the Full Cycle Accounts Payable Process?**
  - Image: https://assets1.cleartax-cdn.com/finfo/wg-utils/retool/11222386-e25b-4a1f-9fd5-ade51e4da26f.jpg
  - Source: https://www.clear.in/s/full-cycle-accounts-payable
- **What is Invoice Trading?**
  - Image: https://assets1.cleartax-cdn.com/finfo/wg-utils/retool/10da63bf-b86c-40fd-90a4-094569b14917.jpg
  - Source: https://www.clear.in/s/invoice-trading

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Gilroy",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#314259",
    "secondary": "#1678FB",
    "accent": "#1678FB",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#C0CBD9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Gilroy",
      "heading": "Gilroy"
    },
    "fontStacks": {
      "heading": [
        "Gilroy",
        "sans-serif"
      ],
      "body": [
        "Gilroy",
        "sans-serif"
      ],
      "paragraph": [
        "Gilroy",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1678FB",
      "textColor": "#FFFFFF",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F4F4F5",
      "textColor": "#70757B",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://assets1.cleartax-cdn.com/cleartax/images/1683802364_clearlogolight.svg",
    "favicon": "https://assets1.cleartax-cdn.com/cleartax/images/1677836432_clear_favicon_32x32.png",
    "ogImage": null,
    "logoHref": "https://www.clear.in/?utm_ref=undefined_pages_navbar",
    "logoAlt": "Picture of the author"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clear' from the page title and URL. It is the most prominent logo fitting the brand identity.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a Demo",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #1678FB, which is consistent with the site's primary color scheme. The text 'Request a Demo' is action-oriented, making it a strong candidate for the primary call-to-action."
    },
    "secondary": {
      "index": 2,
      "text": "←",
      "reasoning": "Button #2 is selected as the secondary button because it has a different background color (#F4F4F5) compared to the primary button. It serves a navigational purpose, indicated by the arrow symbol, which is typical for secondary actions."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "Indian businesses and individuals managing finances"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Clear' from the page title and URL. It is the most prominent logo fitting the brand identity.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```