# Clerky Brand Identity

A complete profile of **Clerky**'s visual system — colors, typography, components, and personality — extracted from https://www.clerky.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clerky
- Machine-readable JSON: https://characterquilt.com/branding/clerky.json
- Per-page llms.txt: https://characterquilt.com/branding/clerky/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #008FD5 |
| Accent | #008FD5 |
| Body Font | Graphik Clerky |
| Heading Font | Graphik Clerky |

## Color Palette

- primary: #008FD5
- secondary: #006EA3
- accent: #008FD5
- background: #FFFFFF
- textPrimary: #6F7680
- link: #6F7680

## Typography

- primary: Graphik Clerky — https://fonts.google.com/specimen/Graphik+Clerky
- heading: Graphik Clerky — https://fonts.google.com/specimen/Graphik+Clerky

## Visual Assets

- Logo: https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d39/64bfd4a79278e7a8fe5b8d6b_logo_clerky.svg
- Favicon: https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d39/64bfd4a79278e7a8fe5b8d5c_favicon_32.png
- Social card (og:image): https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d39/64ea1885862892bff8a0e420_twitter-card-summary-large-6d0d37a3.png

## UI Components

- buttonPrimary: background=#008FD5, textColor=#FFFFFF, borderColor=#006EA3, borderRadius=32px, shadow=none
- buttonSecondary: background=transparent, textColor=#6F7680, borderColor=#E9EAEB, borderRadius=32px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: startups and entrepreneurs

## Clerky Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Clerky · Get startup legal paperwork done safely and easily.**
  - Image: https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d7e/64c122d2475fa344a5d68b5a_double.png
  - Source: https://www.clerky.com/
- **Clerky Blog**
  - Image: https://cdn.prod.website-files.com/63d301263ccf9b759c07d397/64417460c32de42c4d4f8578_blog.png
  - Source: https://www.clerky.com/blog
- **Clerky Blog**
  - Image: https://cdn.prod.website-files.com/63d301263ccf9b604207d3a6/65d364b6765e847ffe98e9fb_partner-pulley.png
  - Source: https://www.clerky.com/blog/?0ecaaded_page=3
- **Introducing the Complete Clerky**
  - Image: https://cdn.prod.website-files.com/63d301263ccf9b604207d3a6/63d301263ccf9b112807d3ad_blog_2x-3.png
  - Source: https://www.clerky.com/blog/introducing-the-complete-clerky
- **Startups can now apply for Ramp accounts through Clerky**
  - Image: https://cdn.prod.website-files.com/63d301263ccf9b604207d3a6/698e39b32afbfe2853ca0cfa_partner-ramp.png
  - Source: https://www.clerky.com/blog/ramp
- **Clerky and Rho are partnering to make life easier for startups**
  - Image: https://cdn.prod.website-files.com/63d301263ccf9b604207d3a6/67c8858cf15103ed6a86290f_partner-rho%20(1).png
  - Source: https://www.clerky.com/blog/rho-partnership

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik Clerky",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#008FD5",
    "secondary": "#006EA3",
    "accent": "#008FD5",
    "background": "#FFFFFF",
    "textPrimary": "#6F7680",
    "link": "#6F7680"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik Clerky",
      "heading": "Graphik Clerky"
    },
    "fontStacks": {
      "heading": [
        "Graphik Clerky",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Graphik Clerky",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik Clerky",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#008FD5",
      "textColor": "#FFFFFF",
      "borderColor": "#006EA3",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#6F7680",
      "borderColor": "#E9EAEB",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d39/64bfd4a79278e7a8fe5b8d6b_logo_clerky.svg",
    "favicon": "https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d39/64bfd4a79278e7a8fe5b8d5c_favicon_32.png",
    "ogImage": "https://cdn.prod.website-files.com/64bfd4a79278e7a8fe5b8d39/64ea1885862892bff8a0e420_twitter-card-summary-large-6d0d37a3.png",
    "logoHref": "/",
    "logoAlt": "logo clerky"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'logo clerky' matches the brand name inferred from the URL and page title.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 is selected as the primary CTA because it uses the vibrant brand color #008FD5, which is consistent with the primary color scheme of the website. The text 'Get Started' is action-oriented, making it a strong call-to-action."
    },
    "secondary": {
      "index": 4,
      "text": "Learn More",
      "reasoning": "Button #3 is selected as the secondary CTA because it has a transparent background, which differentiates it from the primary button. The text 'Learn More' suggests a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "startups and entrepreneurs"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'logo clerky' matches the brand name inferred from the URL and page title.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```