# CleverDeck Brand Identity

A complete profile of **CleverDeck**'s visual system — colors, typography, components, and personality — extracted from http://cleverdeck.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cleverdeck
- Machine-readable JSON: https://characterquilt.com/branding/cleverdeck.json
- Per-page llms.txt: https://characterquilt.com/branding/cleverdeck/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #ED7F32 |
| Accent | #25AA25 |
| Body Font | Helvetica |
| Heading Font | Slabo 27px |

## Color Palette

- primary: #ED7F32
- secondary: #CC2839
- accent: #25AA25
- background: #F1F1F1
- textPrimary: #414141
- link: #25AA25

## Typography

- primary: Helvetica — https://fonts.google.com/specimen/Helvetica
- heading: Slabo 27px — https://fonts.google.com/specimen/Slabo+27px

## Visual Assets

- Logo: https://s3.amazonaws.com/cleverdecksite/images/main-logo.png
- Favicon: https://s3.amazonaws.com/cleverdecksite/images/favicons/favicon.ico

## Brand Personality

Tone: modern · Energy: medium · Audience: students and professionals seeking efficient learning tools

## CleverDeck Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **CleverDeck - Spaced Repetition Flashcards for iPhone**
  - Image: https://i.ytimg.com/vi/osK0Agqu7dc/maxresdefault.jpg
  - Source: https://cleverdeck.com/
- **CleverDeck - Spaced Repetition Flashcards for iPhone**
  - Image: https://s3.amazonaws.com/cleverdecksite/images/main-logo.png
  - Source: https://cleverdeck.com/
- **CleverDeck Manual - Working with Decks**
  - Image: https://s3.amazonaws.com/cleverdecksite/images/manual/deck-settings-screen-1.jpg
  - Source: https://cleverdeck.com/manual/decks/
- **CleverDeck Manual - Study Sessions**
  - Image: https://s3.amazonaws.com/cleverdecksite/images/manual/study-session-screen-5.jpg
  - Source: https://cleverdeck.com/manual/sessions/
- **CleverDeck Manual - Basic Usage**
  - Image: https://s3.amazonaws.com/cleverdecksite/images/manual/basic-usage-screen-1.jpg
  - Source: https://cleverdeck.com/manual/basic-usage/
- **CleverDeck Manual - Study Sessions**
  - Image: https://s3.amazonaws.com/cleverdecksite/images/manual/study-session-screen-3.jpg
  - Source: https://cleverdeck.com/manual/sessions/

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Slabo 27px",
      "role": "heading"
    },
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#ED7F32",
    "secondary": "#CC2839",
    "accent": "#25AA25",
    "background": "#F1F1F1",
    "textPrimary": "#414141",
    "link": "#25AA25"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Slabo 27px"
    },
    "fontStacks": {
      "heading": [
        "Helvetica",
        "Arial"
      ],
      "body": [
        "Slabo 27px"
      ],
      "paragraph": [
        "Slabo 27px"
      ]
    },
    "fontSizes": {
      "h1": "38px",
      "h2": "21px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 10,
    "borderRadius": "0px"
  },
  "components": {},
  "images": {
    "logo": "https://s3.amazonaws.com/cleverdecksite/images/main-logo.png",
    "favicon": "https://s3.amazonaws.com/cleverdecksite/images/favicons/favicon.ico",
    "ogImage": null,
    "logoAlt": "CleverDeck Flashcards"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'CleverDeck'.",
    "confidence": 0.85,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "students and professionals seeking efficient learning tools"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'CleverDeck'.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```