# Clickfacts Brand Identity

A complete profile of **Clickfacts**'s visual system — colors, typography, components, and personality — extracted from http://clickfacts.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/clickfacts
- Machine-readable JSON: https://characterquilt.com/branding/clickfacts.json
- Per-page llms.txt: https://characterquilt.com/branding/clickfacts/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1E73BE |
| Accent | #18A1FF |
| Body Font | Poppins |
| Heading Font | Poppins |

## Color Palette

- primary: #1E73BE
- secondary: #EFF7FE
- accent: #18A1FF
- background: #FFFFFF
- textPrimary: #18A1FF
- link: #18A1FF

## Typography

- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Poppins — https://fonts.google.com/specimen/Poppins

## Visual Assets

- Logo: https://mllehmdz0sx3.i.optimole.com/cb:s51D.975/w:196/h:35/q:mauto/f:best/ig:avif/https://fraudblocker.com/wp-content/uploads/2024/02/fraudblocker-1.png
- Favicon: https://mllehmdz0sx3.i.optimole.com/cb:s51D.975/w:32/h:32/q:mauto/f:best/ig:avif/https://fraudblocker.com/wp-content/uploads/2021/04/favicon.png
- Social card (og:image): https://mllehmdz0sx3.i.optimole.com/cb:s51D.975/w:auto/h:auto/q:mauto/f:best/ig:avif/https://fraudblocker.com/wp-content/uploads/2026/03/Block-Ad-Fraud-Fraud-Blocker-best-click-fraud-prevention-software.jpg

## Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking to prevent click fraud

## Clickfacts Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Clickfacts - Company Information | YCDB - The Y Combinator Database**
  - Image: https://ycdb-prod-media.s3.amazonaws.com/screenshots_v4/5cec1158-0919-4042-bb49-c7a1a25d981e.jpg
  - Source: https://www.ycdb.co/company/clickfacts
- **ClickFacts - Products, Competitors, Financials, Employees, Headquarters  Locations**
  - Image: https://s3-us-west-2.amazonaws.com/cbi-image-service-prd/modified/15b14527-7e9b-4d3b-9b65-ce59ae13375f.png
  - Source: https://www.cbinsights.com/company/clickfacts
- **Michael Caruso - President at MC ² Consulting | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D5622AQHcd8dPaWHMVg/feedshare-shrink_800/B56ZpW7ObQHYAg-/0/1762394958846?e=2147483647&v=beta&t=fQ3P8XLXzrQOL2pXfTjlFZTVU6P5l23u9-E0dT0QUYg
  - Source: https://www.linkedin.com/in/michael-caruso-a0613
- **IT Interview - Sentius Corp.'s RichLink Embeds Content in Context**
  - Image: https://www.infotoday.com/it/nov01/figure1.gif
  - Source: https://www.infotoday.com/it/nov01/hane.htm
- **Google Says Click-Fraud Analysis Is Flawed | CIO**
  - Image: https://www.cio.com/wp-content/uploads/2023/05/google-neon-sign_google-new-york-office-lobby-by-arthur-osipyan-via-unsplash-100763778-orig-3.jpg?quality=50&strip=all
  - Source: https://www.cio.com/article/261283/internet-google-says-click-fraud-analysis-is-flawed.html
- **Michael Caruso - President at MC ² Consulting | LinkedIn**
  - Image: https://media.licdn.com/dms/image/v2/D4D22AQEAX8uH3QubBw/feedshare-shrink_2048_1536/B4DZdtA5UeGsAo-/0/1749880644127?e=2147483647&v=beta&t=JvvS3MDz5n_0NOr3NMOtGlWsK2S0ibtxWimKK3w623g
  - Source: https://www.linkedin.com/in/michael-caruso-a0613

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#1E73BE",
    "secondary": "#EFF7FE",
    "accent": "#18A1FF",
    "background": "#FFFFFF",
    "textPrimary": "#18A1FF",
    "link": "#18A1FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "-apple-system",
        "system-ui",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ]
    },
    "fontSizes": {
      "h1": "58px",
      "h2": "36px",
      "body": "12px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "logo": "https://mllehmdz0sx3.i.optimole.com/cb:s51D.975/w:196/h:35/q:mauto/f:best/ig:avif/https://fraudblocker.com/wp-content/uploads/2024/02/fraudblocker-1.png",
    "favicon": "https://mllehmdz0sx3.i.optimole.com/cb:s51D.975/w:32/h:32/q:mauto/f:best/ig:avif/https://fraudblocker.com/wp-content/uploads/2021/04/favicon.png",
    "ogImage": "https://mllehmdz0sx3.i.optimole.com/cb:s51D.975/w:auto/h:auto/q:mauto/f:best/ig:avif/https://fraudblocker.com/wp-content/uploads/2026/03/Block-Ad-Fraud-Fraud-Blocker-best-click-fraud-prevention-software.jpg",
    "logoHref": "/",
    "logoAlt": "fraud blocker official logo click fraud protection software"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage, matching the brand 'Fraud Blocker™'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking to prevent click fraud"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, medium-sized, and links to the homepage, matching the brand 'Fraud Blocker™'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}
```